"Amplifying Human Relationships Using Tech" with Ruoyun Xu KillianTechSoup
From "5 Tech4Good Trends for Nonprofits in 2021" on February 17, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-presents-5-tech4good-trends-for-nonprofits-in-2021/
Digital has become our primary form of connection in our post-pandemic world. We are being met with a constant array of new technologies to build a bridge between the digital and physical. In this talk, Ruoyun Xu Killian, Digital Marketing Strategist, will teach you how to navigate these new trends and continue to amplify the human relationship that you have built with your audience online. She'll showcase how new trends like short-form video, Usergenerated content (UGC), and social commerce can help your organization continue to create the impact that you seek.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Tactical measures and insights for strategizing and executing a great digital marketing campaign. Each time, every time.
-There is No Need to Talk to Everyone
-Discriminate, and Conquer
-You Can Measure Everything, and You Should
-Don’t Be ‘Corporate’, Get Personal
-Know Your Customer, That’s An Order
-If People Can’t Find You, You Don’t Exist
-Don’t Gather ‘Likes’, Start a Conversation
-Don’t Just Disperse, Reinforce The Message
-Time Matters, Even On The Web
-Don’t Just Speak, Respond
"Amplifying Human Relationships Using Tech" with Ruoyun Xu KillianTechSoup
From "5 Tech4Good Trends for Nonprofits in 2021" on February 17, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-presents-5-tech4good-trends-for-nonprofits-in-2021/
Digital has become our primary form of connection in our post-pandemic world. We are being met with a constant array of new technologies to build a bridge between the digital and physical. In this talk, Ruoyun Xu Killian, Digital Marketing Strategist, will teach you how to navigate these new trends and continue to amplify the human relationship that you have built with your audience online. She'll showcase how new trends like short-form video, Usergenerated content (UGC), and social commerce can help your organization continue to create the impact that you seek.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
Tactical measures and insights for strategizing and executing a great digital marketing campaign. Each time, every time.
-There is No Need to Talk to Everyone
-Discriminate, and Conquer
-You Can Measure Everything, and You Should
-Don’t Be ‘Corporate’, Get Personal
-Know Your Customer, That’s An Order
-If People Can’t Find You, You Don’t Exist
-Don’t Gather ‘Likes’, Start a Conversation
-Don’t Just Disperse, Reinforce The Message
-Time Matters, Even On The Web
-Don’t Just Speak, Respond
What is digital marketing? What it is not? Via https://www.g2mteam.com/Einav Laviv
People confuse between digital marketing, social media marketing, or marketing in general. Some myths need to be debugged. We are here to sort things out.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Marketing
Introduction to Digital Marketing
Types of Digital Marketing
Why Digital Marketing is Important?
Marketing Funnel – AIDA
Define Your Business & Target Audience
Brand Identity
Social Media Channels
Bonus!
Review your Social Media Marketing during COVID-19 Sujoy Mukherji
COVID-19 has proven the importance of a strong social media presence. Learn the 5 important steps for Entrepreneurs and Small Businesses to Boost their Social Media Marketing Strategy during the pandemic.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Public Relations & Event Marketing Mission :
- Provide a personalized level of customer service unlike any other
- Drive awareness and sales of our clients products and/or service offerings
- Craft strategies that only use the services necessary for success
- Be innovative and nimble
www.eventistmarketing.com
Social Media Is Not Going To Save Your BrandRichard Meyer
Some would have you believe that social media is the answer to all your problems but that's just not true. Social media is NOT a strategy but part of an integrated marketing program.
If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
-Ways content marketing can meet your customers’ unique needs and expectations
-How to use what you know about your customer to shape your content strategy
-Examples of brands that make wise content decisions to create a singular experience for their customer
Influencer Marketing: Why it is Key for the Growth of Small BusinessesNada Tadros
In this short deck, I walk through the basics of Influencer Marketing and why its important for small businesses to consider it a key part of their local marketing strategy.
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
What is digital marketing? What it is not? Via https://www.g2mteam.com/Einav Laviv
People confuse between digital marketing, social media marketing, or marketing in general. Some myths need to be debugged. We are here to sort things out.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Marketing
Introduction to Digital Marketing
Types of Digital Marketing
Why Digital Marketing is Important?
Marketing Funnel – AIDA
Define Your Business & Target Audience
Brand Identity
Social Media Channels
Bonus!
Review your Social Media Marketing during COVID-19 Sujoy Mukherji
COVID-19 has proven the importance of a strong social media presence. Learn the 5 important steps for Entrepreneurs and Small Businesses to Boost their Social Media Marketing Strategy during the pandemic.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Public Relations & Event Marketing Mission :
- Provide a personalized level of customer service unlike any other
- Drive awareness and sales of our clients products and/or service offerings
- Craft strategies that only use the services necessary for success
- Be innovative and nimble
www.eventistmarketing.com
Social Media Is Not Going To Save Your BrandRichard Meyer
Some would have you believe that social media is the answer to all your problems but that's just not true. Social media is NOT a strategy but part of an integrated marketing program.
If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
-Ways content marketing can meet your customers’ unique needs and expectations
-How to use what you know about your customer to shape your content strategy
-Examples of brands that make wise content decisions to create a singular experience for their customer
Influencer Marketing: Why it is Key for the Growth of Small BusinessesNada Tadros
In this short deck, I walk through the basics of Influencer Marketing and why its important for small businesses to consider it a key part of their local marketing strategy.
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
The importance of digital marketing lies in the fact that it is inexpensive and offers a plethora of options to connect with potential customers all around the world. Content marketing, email marketing, and social media marketing all help to raise brand recognition and enlighten clients about your products/services.
Social Media PR Tips From A Social Media Marketing Company In UKNHANCE Digital
At NHANCE Digital, we do everything for you by employing the best strategies and practices. Looking for something more, like comprehensive SEO services? Contact the best SEO Agency in Leeds, and be prepared to rank high on SERPs.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
Establishing the benefits of social media within your business is likely the first concern before thinking to undertake the implementation and execution of a sound marketing campaign.
An important point to remember, which many businesses fail to realise, is that advancing with wider social media benefits will increase the potential to enhance your priority objective.
This entails seven key advantages of Digital Marketing to your business. they are the benefits that one gets from using digital marketing strategies in growing your business.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
Here meet up with yet another beautiful business development process. We are here seeing about one of the most extensively used concepts in the trade called "Brand Advocacy". for more info https://voiceskills.org/
Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...Nextgen Marketing School
Find top 8 business improvement benefits for small to large level business, promote your business digitally, also know how digital marketing course is beneficial by learning it for students, job seekers, freshers, and working professionals.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Why Your Ads Fail to Bring Customers | Content KrushContent Krush
If you run a business and you have been marketing your business yourself, chances are high that you are burning half of your ad spends.
How Is This Possible?
Commerce Signals estimates that 40% of all media spend is wasted — a number that comes from about 60 studies. Even expert marketers confirmed that 26% of their budget is wasted.
What Are You Doing Wrong?
You are targeting the wrong audience.
You are advertising on the wrong channel.
You do not have a strong offer or proposition.
Your objective does not match the content of your ads.
How to Get More Customers?
Ask these questions to clarify your ideal customer, which channel to find them, what they find appealing and what you can offer to get their attention and attract them to your business.
How We Helped UK Govt & Cybersafe Foundation Train Over 6,000 Nigerians | Cli...Content Krush
Cybersafe Foundation, sponsored by the United Kingdom government, has empowered 6,600
women across Nigeria with various on-demand tech skills over 2 cohorts of the DigiGirls
training program.
Between January to June 2022, DigiGirls has successfully introduced selected graduate and
less-educated women across socio-economic classes to skills that will help them get
good jobs -some of whom are already employed!
As one of the expert facilitators who partnered with Cybersafe, I developed and delivered an extensive hands-on course on Content Marketing & Copywriting.
2,200 women took the training in January over 4 recorded and 1 live class while in June, 4,400 women learnt in 3 recorded and 2 live sessions over 2 weeks in order to enable the students practice what they learnt.
Over 1,000 submissions were received within 2 weeks in response to the class activities and project. Over 200 participants have started blogging and posted engaging social media content across platforms based on what they learnt.
How We Helped #unconditionallove Campaign Go Viral | Client Case StudyContent Krush
Client's agency requested a landing page for a pre-launch campaign where the brand could engage consumers by voting for what unconditional love means to them.
We created a user-friendly landing page that worked efficiently across devices which allows consumers to easily vote and share with loved ones.
The landing page was the focal point of one of the most engaging campaigns this year in Nigeria as the brand ran promotions across digital, radio, TV and offline brand activations with QR codes.
During the 1-week pre-campaign, the page received over 7,000 visitors with Mother's Love being the most popular definition of Unconditional Love to 90% of consumers who participated in the online voting.
How We Ranked a Website for 10 1st Page Keywords in 8 Weeks | Client Case StudyContent Krush
Nimbus Media is a leading outdoor advertising agency that leverages OOH media in high-traffic locations across major cities in Nigeria for brand building and consumer engagement.
In a bid to improve its online visibility, get new clients from organic search for its advertising services and a programmatic ad platform currently being developed, we got the brief to help the client rank for relevant OOH advertising keywords.
In the last 8 weeks, the website has received almost 4,000 pageviews, 635 visitors with at least 10 ranking keywords on Google First page. This has significantly improved online visibility, brand credibility and attracted new clients to the agency.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute
In many ways, content marketing rubs off B2B and B2C companies the same way. But because the decision processes in one differ from the other, it is often applied differently.
Some of the topics covered here include:
What Is B2B Content Marketing?
My Top 3 Data-driven B2B Content Marketing Samples
B2B Content Marketing vs. B2C Content Marketing
Why Do B2B Tech Companies Need Content Marketing?
Building Your Brand with B2B Content Marketing Strategy
Developing Your Data-driven B2B Content Marketing Strategy
B2B Content Marketing Strategy Examples
Top Content Formats for B2B Tech Companies
B2B Content Marketing Resources
PS: This is a masterclass with Digiclan (www.digiclan.africa), one of the biggest communities of digital professionals in Africa. You can watch the session here - https://youtu.be/F9rkD3IytNM
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)Content Krush
Adeyemi is a growth marketing consultant who is passionate about data-driven storytelling that endears brands to audiences.
He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.
His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Big Data Analysis & Visualization, Lead Generation, Sales Growth and Content Marketing.
Leveraging Content for Growth in Buyer's Journey | Content KrushContent Krush
This was a crash course on how brands can leverage content to constantly find, engage and convert target audiences considering that:
1. consumer behaviour changes on the go,
2. today's audiences have diverse tastes,
3. prospects go through sales funnels across devices,
4. some formats perform better by channels and buyer's stage.
I dived into how business can stay evolve with their customers through every stage of the buyer's journey, across devices and every phase of their lives.
I also shed lights on building blocks of storytelling which brands like Apple, Pepsi, Amazon, etc have used over the years win more customer to themselves.
This course was delivered at a recent Masterclass hosted by Digital Media & Marketing Meetup Nigeria (DMM Nigeria), sponsored by Association of Digital Marketing Professionals in Nigeria (ADMARP).
The masterclass was an interactive session where seasoned digital marketing and media professionals from various sectors of the economy across Africa exchanged ideas and shared case studies of how they have grown their businesses with engaging content.
Would like to connect?
Instagram: https://www.instagram.com/obadeyemi_ng/
Linkedin: https://www.linkedin.com/in/obadeyemi/
Twitter: http://twitter.com/obadeyemi
2020 digital trends and outlook for 2021 (Nigeria)Content Krush
2020 Digital Trends and Outlook for 2021 takes a close look at how digital as a channel for finding, attracting, converting and engaging customers has skyrocketed in the last one year.
It also shares insights into how Nigerian businesses and others across the world can leverage on digital channels to better grow reach and sales in 2021.
Certificate of completion for learning advanced lead generation for B2B and B2C businesses.
Creating content offer
Sales development
Lead qualify (BANT)
Lead gathering & nurturing
Sales enablement across marketing and sales teams
Certificate of completion for learning Data Analytics, Data Visualization, Python for Data Analytics, Introduction to Artificial Intelligence and Machine Learning.
Big Data Analytics with Python -Attrition Control ProjectContent Krush
This Data Visualization and Analysis with Python project analyzed a company's current and past employees data in the past 5 years to understand causes of attrition and recommend possible measures to control attrition in future.
Milestone included using data analytics to:
1. determine what type of employees were leaving the company
2. determine which employees are prone to leave the company next
3. make recommendations to control attrition (rate at which employees leave)
Project was delivered by Adeyemi Olanrewaju. He is the Founder, Lead Digital Strategist and Data Scientist at Content Krush.
Content Krush is a fast growing performance digital marketing agency in Lagos, Nigeria with major strengths in Digital Strategy, Search Engine Optimization, Data Visualization and Analytics, Paid Search and Social Advertising.
Content Krush -Get Found and Sell More OnlineContent Krush
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
1. TALK, I AM LISTENING written by OLANREWAJU ADEYEMI B. (08135976513) for D3 SOLUTIONS, LAGOS
TALK, I AM LISTENING
Marketing, according to its tradition, used to be push-push one-way traffic
thing. It was monologue whereby advertisers, service providers and
manufacturers dump their information on both prospects and customers. That
the message was well accepted or the receivers trusted in what was being
conveyed had always been a mirage until the advent of digital marketing.
Referred to as new media marketing in some quarters, digital marketing has
come to bless us with Email marketing, PR management, Social Media marketing,
Pay Per Click, Search Engine Optimization, Search Engine marketing and Digital
Display marketing. Despite LinkedIn, Twitter, Facebook, Youtube, Instagram,
among others have several different audiences, strengths plus weaknesses, social
media platforms have proven to be real-time, effective means of generating
leads, converting leads to customers, nurturing customer relationships and many
more.
Unlike traditional marketing where you only talk, social media marketing lets
you talk to your audience and hear from them in no time. Marketing via social
media platforms provides dialogue between sellers and buyers. Apart from online
surveys, there are many more digital marketing avenues through which marketers
can engage their audiences. Participation and availability of performance tracking
are key advantages of digital marketing that cannot be overemphasized.
Truth be told, social media could be a whole lot distraction. But, if positively
harnessed, marketers can ensure that prospects get carried away by their
campaigns, active customers get stuck with their products and disengaged
customers are re-activated like dormant bank accounts.
One lethal argument against social media marketing is that social media are
largely uncontrolled and loosely regulated. Rumours spread faster than wild fire,
terrible testimonies from dissatisfied customers can promptly discredit your
brand via social media platforms if proper care is not taken. Thus, it is not enough
to just create a social media profile and start posting messages, it is advisable to
consult with experts like us who are enthusiastic about promoting businesses as
2. TALK, I AM LISTENING written by OLANREWAJU ADEYEMI B. (08135976513) for D3 SOLUTIONS, LAGOS
well as protecting brands from potential venoms of an uncontrolled but very
useful media.
D3 Solutions will represent you well on social media, make your prospects fall in
love with your brand, keep your existing customers loyal to your brand, also reach
out to your passive clients and cuddle them back into doing business with you.
From our years of experience in marketing via social media, we could share with
you some helpful tips that will ensure you have a successful social media
marketing campaign as you make up your mind to get in touch with us.
-Start your social media marketing campaign by identifying which of the social
media will help you fulfill your set business goals. For measurable growth with
lasting return on investment, choose wisely which social media platform will help
you deliver on which of your business aspirations. Consider the strength and
weaknesses of all available social media from the perspective of your business
goals before you launch your social media marketing strategy. This could be called
social media marketing planning. Failure to plan means planning to fail. It is not
our wish that you fail.
-Do carry out far-reaching research on which of the social media attract your
prospects and customers most. The age, location and shared interests of your
audiences are very vital in deciding which of the platforms will serve you best.
There are couple of tools available online that could help you with this when you
work with our team of social media marketing experts.
-Endeavour to prepare a delicious dish of messages to be passed across your
social media profiles. Posting only messages about your brand, new products and
expectations as a business entity alone could bore your audience. Content is king,
every marketer knows that. So, you should spice up your messages with various
ingredients from industry news, trending topics, views of industry leaders to
messages about your brand makes life better for your audience.
The overwhelming competition businesses face globally now ensures that
customers no longer pay for products, rather, they pay for benefits. Share with
them what will benefit them. When they feel touched by your message, they will
3. TALK, I AM LISTENING written by OLANREWAJU ADEYEMI B. (08135976513) for D3 SOLUTIONS, LAGOS
naturally share your post with their friends. Caring is sharing. When they find your
message life-enriching, sharing it makes them feel they are helping others. As
they help others with your message, they help widen your coverage.
-Customer experience is a secret to successful social media campaign which
many brands do not know yet. Customer experience goes beyond merely
delivering predetermined solutions to customer's problem, it ensures that the
problem is actually solved and that the customer gives a positive feedback
thereafter. Sometimes a customer is frustrated, he calls out your brand on your
social media profile. It is not advisable to rebuke, warn or try to argue with the
customer.
The smart social media marketing approach to this situation is to calmly inform
the irate customer that an agent will contact him shortly. Take the issue offline as
someone who could help resolve the issue privately contacts the customer. When
you are sure the customer's problem has been resolved, you could politely ask the
customer on the profile if the situation has improved. Positive response in this
kind of situation after the issue has been resolved will boost your brand loyalty.
Your customers will be convinced that your brand truly cares.
D3 Solutions have many more help to offer you, whether you are an
organization trying to sell, attract new customers or a celebrity who is willing to
emphasize his presence online or wants to keep clean reputation in the minds of
your fans. We definitely have something for everybody, our past milestones bear
witness. Hook up with our team of social media enthusiasts today to enjoy top-
notch social media solutions that will better position your brand and keep you
relevant always.
D3 Solutions,
17, Lanre Olumide Street,
Off Gbola Salami Street,
Agungi, Lekki , Lagos
www.d3sng.com
@D3sLagos