2. Increase sales & profits Would you be happy with more profitable sales? Would you like to increase customer/client satisfaction? Would you like to increase brand awareness? Would improved employee morale improve your profits? www.promotingmybrand.com
3. #1 Create Incentive programs to increase sales. Give your sales staff a reason to get out there and sell, sell, sell. Successful incentive programs reward immediately! As a rule, the faster the reward is delivered, the greater the enthusiasm for the incentive program. www.promotingmybrand.com
5. #2 Provide Customer rewards for referrals and to increase repurchase? A well executed customer loyalty program can deliver a substantial array of strategic benefits. A recent study conducted by Maritz Research indicated that out of 1,205 adults polled, 49% participate in some form of customer-reward program. 80% indicated they do more business with companies because of reward programs. www.promotingmybrand.com
6. #3 Target market to the most likely buyers of your products/services tocreate new customers. Determine who is your best customer, who can afford and consistently buys or needs your products and/or services. Design a mail piece that provides data on solutions that meet their needs and target market. Arrange for consistent, repetitious contact with this target market, educate the potential client on your product and service. www.promotingmybrand.com
8. #4 Recognize your employees for their contributions! Incentive programs can improve communication and build positive attitudes of employees who are assigned to do the same tasks. These programs always improve productivity, which leads to higher profits. www.promotingmybrand.com
9. “There are two things people wantMore then Sex & Money…Recognition & Praise” www.promotingmybrand.com
10. Get results! Happy employees increase customer satisfaction When you recognize people effectively, you reinforce the actions and behaviors you most want to see people repeat. Employees feel cared about and appreciated. It may see simplistic, but people who feel recognized and cared about are more productive. www.promotingmybrand.com
11. In summary, 4 methods to increase business success. 1Does your incentive program increase sales?2 Is your customer rewards programs increasing repurchasesand referrals?3Do you target market the most likely buyers of your product/service ?4Have you recognized staff/team members for their contributions? Happy employees increases customer satisfaction. www.promotingmybrand.com
12. You Ask“Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on those tchotchkhes.” www.promotingmybrand.com
13. Solution = End users remember the brands on the items they’ve received www.promotingmybrand.com
15. Link your brand’s image to a useful tool. Your logo has the potential to be seen every time a desk accessory, mug, useful tool is used. Reward your best customers with a distinguished product that can be a topic of conversation. Leave a fun product behind instead of your business card, it’s a GREAT icebreaker. A good advertising product can last decades! www.promotingmybrand.com
16. Solutions is our middle name! The success of a business depends on the positioning and execution of its marketing strategy. With our expertise and wide variety of innovative and creative solutions, we can help you promote your brand message more effectively and economically. From print and promotional products to electronic communications, we’ll help create the integrated mix that will take your ideas and initiatives to the next level. Carol Lamberson Floyd Lamberson 262-620-0941 262-620-0940 www.promotingmybrand.com
17. What is your #1 priority expenditure for 2011 www.promotingmybrand.com
