The document outlines the key components of a marketing plan, including an executive summary, situation analysis, desired target market, marketing goals and objectives, marketing strategies and programs, financial plan, performance and implementation, and appendices. It describes each component and explains why it is important to include in a marketing plan. The components help provide an overview of the business, analyze strengths and weaknesses, identify target customers, set goals and strategies, project finances, and measure performance.

1. COMPONENTS OF A
MARKETING PLAN
By: My’Asia Jaaber

2. Component Name
Executive Summary
Description
Serves as an introduction to
the marketing plan and helps
the reader understand the
purpose of the marketing
plan.
Graphic Why this is important?
This is important because its
giving the reader insight on
the marketing plan.
COMPONENTS OF A
MARKETING PLAN

3. Component Name
Situation Analysis
Description
Where an
organization stands
both internally and
externally.
Graphic Why this is important?
This is important
because this shows
the weakness and
strengths of the
business.
COMPONENTS OF A
MARKETING PLAN

4. Component Name
Desired Target Market
Description
The target market is
what the company
desires to reach.
Graphic Why this is important?
The target market is
important because it
will show what goals
the company will
reach.
COMPONENTS OF A
MARKETING PLAN

5. Component Name
Marking Goals and
Objectives
Description
Goals are what the
business hopes to
accomplish.
Objectives should be
measurable, specific,
and spell out how to
meet those goals.
Graphic Why this is important?
These are important
because without goals
the business wouldn’t
have a reason to stay a
business.
COMPONENTS OF A
MARKETING PLAN

6. Component Name
Marketing Strategies
and Programs
Description
Provides information
about the
organization planned
marketing mix.
Graphic Why this is important?
This is important because this
is going to help the
organization expand because
you now have strategies that’ll
help the business grow. You
will also have different
promotions.
COMPONENTS OF A
MARKETING PLAN

7. Component Name
Financial Plan
Description
Provides detail on the
expected expenses
and profits.
Graphic Why this is important?
This is important
because it allows the
business to know how
much money is coming
and going.
COMPONENTS OF A
MARKETING PLAN

8. Component Name
Performance and
Implementation
Description
Marketers explain
their expected results
and indicate how the
marketing plan’s
progress will be
measured.
Graphic Why this is important?
This is important
because they are able
to explain their results
or the results that they
want to have.
COMPONENTS OF A
MARKETING PLAN

9. Component Name
Appendices
Description
Any charts or graphs
related to marketing
plans.
Graphic Why this is important?
This is important
because it can show
the growth of a
business or it may
show how sales will
change by doing
something different.
COMPONENTS OF A
MARKETING PLAN