Social Media Marketing (SMM) is a process that utilizes social media networks to promote a company's products and services, increase brand awareness, and engage with customers. It helps businesses reach a large audience quickly, maintain customer relationships, and gain valuable feedback. SMM involves several strategic steps, including audience analysis, creative ad production, and performance reporting, which collectively enhance customer traffic and sales.

1. What is SMM?
SMM stands for social media marketing. The term social media marketing is the process of the
use of social media networks to market a company's product and services.
Social media marketing provides a company with a way to interact with people and existing
customers and makes new customers. Social media marketing is the trend that people follow to
get the attention of their targeted audience. Sites like Facebook, Twitter, and Instagram, are
commonly used to execute social media marketing.

2. SMM makes you stand out apart from the crowd
WHY IS IT IMPORTANT
 SMM is the easiest way to reach an enormous amount of audience. Nowadays, half of
the population uses social media, and the number is constantly increasing, which means
you can get a wide range of customers at your fingertips.
 Social media marketing helps increase brand awareness among the audience. People
will get to know about your goods and services.
 Majority of people learn about new brands on social networks just because of the
advertisement method.
 Social media's power is commendable as you get to reach a large number of people
within seconds of posting an ad.
ADVANCEMENT OF SMM
 54% of users research a brand through social media, so a brand needs to have a high-
quality profile on different social media accounts.

3.  Having an attractive profile on social media accounts helps you take advantage of every
users' social media interests. You can showcase your brand in front of them to be in the
competition.
 More than any other marketing channel, SMM helps your brand get feedback from
customers.
 Feedback, reviews, and ratings are crucial for a brand that makes people believe in your
products which helps you get new customers every minute.
 Social media gives you an opportunity to monitor your customer satisfaction and the
latest industry trends to follow. With the competitor's activity, you can always be ready
for the upcoming competition.
HOW IT WILL GROW YOUR BUSINESS
The majority of small businesses use social media websites as a marketing tool. The digital
world is constantly evolving and getting more advanced as the years pass by. That's why it's
necessary to take advantage and endorse your small businesses through social media platforms.
On platforms like Facebook, Twitter, Instagram, and other social media platforms, promoting
your brand will be the best decision you can ever take to expand your business.
The easiest way to grow your business is to run ads on Facebook for direct reach because
everyone is active on Facebook and Instagram, which will drive engagement to your website.
Facebook grows your business's sales in lesser time than any other marketing technique can do.
Taking fewer efforts in social media marketing can increase your sales, engagement, and brand
awareness and makes your business a known brand.
What do most people do on social media? Ask questions, share content, discuss their interests,
and so on. Whatever the case may be, your company can be there to answer their questions
and eventually become a top influencer in your industry.

4. BEFORE SMM AND AFTER SMM
Without SMM having an account on a social media platform and not having any account are
equal because both don't attract the existing audience's attention on a particular platform.
Your business will not be visible to customers, hence will not increase your sales and brand
promotion. The future of your business is in darkness without SMM.
With SMM, You will not only be sharing interesting content with your followers. You will also
create a relationship with your audience by building trust and encouraging them to engage with
the content you provide.
Social media marketing helps you gain likes, comments, shares, and orders on your website and
drives customer engagement. We help our customers with all the techniques provided by the
best SMM company in Lucknow.
PROCESS OF SMM
There are five necessary steps in Social media marketing -

5.  In audience analysis, our best experts target the audience to whom they have to show
the ad related to their interests. Customers interested in taking your services will be
seeing this ad.
 In channel planning, it is all about finding new ways and ideas to sell your products to
your preferred customers so that it looks eye-catching to the audience to go through
the services you provide. Our experts make a plan according to business needs.
 Our company makes creative ads to run through all social media platforms. These
creative ads talk about your business, products, prices, and other services you offer to
your customers, customized based on customers' needs and interests.
 After all the research and analysis, we run our ads on multiple platforms to gain traffic
to your business or website.
 In analysis and reporting, we take data from your marketing channels to show the
overall performance result of your marketing strategies.

6. GET TRAFFIC IN A SHORT TIME
If you open an offline physical store, you can get approx 100 customers to your store in a
month because people don't go and search for a nearby store physically.
But when you use social media marketing techniques provided by the best company in Lucknow.
Your business ads will come on online social platforms, where it grabs the audience's attention.
With the help of SMM on social media platforms, you can get about 1000 customers to your
store in just a month or less.
GET RATINGS, REVIEWS, AND TESTIMONIALS FROM CUSTOMERS
On a physical store, customers coming to take your services don't get reviews of how good your
services are. They will get to experience everything by themselves.
On online platforms, you can get ratings, reviews, and testimonials written by customers, which
helps new customers to choose the best services among the many options available.
SMM MAKES BUSINESSES GROW AUTOMATICALLY
SMM can grow any business instantly by doing advertisements on social media platforms.
Whenever any of your products get posted, visitors will come to your website to see your
services, which will increase your traffic, sales, and brand promotion.
Once you take SMM services from our company, you will experience constant traffic on your
website, and customers will visit even after one year.
QUICK RESULTS IN A SHORT TIME (SMART WORK)
If you print a banner of your products on the roadside, people may get bored of seeing it.
People will only see it whenever they go out of their house, about once a day.
People use their mobile phones whenever they are free or get time from their busy life on the
internet customers can see you 18 hours a day. You can run creatively attractive posts which
grab attention, and interested people will surely take your services.

7. LOW-COST MARKETING
To increase the potential customers, our company includes a pricing strategy in which your
company offers a relatively low price of products which stimulates demand in the customers
and gains market share.
We analyze target customers from the total population, then desired customers, and get our
potential customers. For attracting and engage more potential customers in your business, we
offer low-cost products.
REPLACEMENT OF TOO MANY SALESPERSONS
People use too many salespersons to promote their brand in every area of their locality, paying
individually to every salesperson. With the help of SMM experts in Lucknow, you can cover the
entire city to promote your brand on a lower budget and with complete surety of traffic on
your business or website for sales and conversion.
TARGET DIRECTLY YOUR POTENTIAL CUSTOMERS
SMM works only on your targeted customers to let them know about your existing business
and affordable products to grab and distract their attention from other websites. SMM focuses
only on the potential customers from the total population.
WHY CHOOSE US
 We help you reach your target audience
 We develop your brand awareness among the audience
 We attract customers through attractive channels and ads
 We drive your profit and sales
 We refine and optimize with ease
WHAT SMM SERVICES INCLUDE -

8. NEW PRODUCT PROMOTION
We promote new products using discounted prices and vouchers or coupons with purchases.
We run a special introductory deal with a limited time frame to make it the best offer.
E-COMMERCE PROMOTION
We promote brands on e-commerce through Email marketing, blog posts, social media posts,
Facebook ads, and Instagram posts.

9. SERVICE UPDATE PROMOTION
Updated services are introduced to the customers by upgrades, trade-ins, contests, and
giveaways so that it looks profitable to take part.
KEYWORD RESEARCH
We do keyword research in such a way and apply it whenever a person searches for related
products your channel shows on the top results.
AD CAMPAIGN SETUP
We set up ad campaigns to attract customers by selecting the campaign objective, name, pick
special categories, budget, target audience, and setting Facebook ads.
BID MANAGEMENT
To create a bid that will prove your company's success in securing the tender project, we
understand what a tendering organization is looking for in you.