Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
We are in the midst of a transitionary phase where the usage of devices is rapidly evolving. Smartphones are starting to replace computers in our day-to-day lives, wireless payment and internet connected objects are being developed and social networks are beginning to re-invent themselves and offer additional services. These changes bring with them a new outlook on digital innovation.
However, a paradox between current usage and expectations is emerging : consumers demand more and more personalised experiences, and although many of these require a plethora of personal details, the intrusiveness of brands, along with recent cases of confidential information exposure, pushes customers to act with mistrust and suspicion.
Within an environment where customer expectations are becoming increasingly high, Vanksen’s new study Digital Trends in 2015 offers brands a guiding vision.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
We are in the midst of a transitionary phase where the usage of devices is rapidly evolving. Smartphones are starting to replace computers in our day-to-day lives, wireless payment and internet connected objects are being developed and social networks are beginning to re-invent themselves and offer additional services. These changes bring with them a new outlook on digital innovation.
However, a paradox between current usage and expectations is emerging : consumers demand more and more personalised experiences, and although many of these require a plethora of personal details, the intrusiveness of brands, along with recent cases of confidential information exposure, pushes customers to act with mistrust and suspicion.
Within an environment where customer expectations are becoming increasingly high, Vanksen’s new study Digital Trends in 2015 offers brands a guiding vision.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
(Graham Brown mobileYouth) PREVIEW mobileYouth report 2009 (download me)Graham Brown
Media/Blogger copy of the 2009 mobileYouth report "Insights into youth mobile trends and mobile behavior" by mobileYouth.org covering 1 billion 12-27 y/o consumers in 60 countries. Full report available from website http://www.mobileyouth.org/report
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
Similar to The Near Future of Telecom Q3 2015 (20)
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
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At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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SEO as the Backbone of Digital MarketingFelipe Bazon
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DMF Portfolio Piece Smart Goals - Artist Management.docx
The Near Future of Telecom Q3 2015
1. UNDERSTAND TODAY. SHAPE TOMORROW.
The Near Future of Telecom
Q3 2015
NEW BEHAVIOURS.
NEW OPPORTUNITIES.
LHBS // THE NEAR FUTURE OF TELECOM
1
2. ABOUT.
At LHBS, we are curious about the brand opportunities that lie at the
crossroads of emerging consumer needs, enabling technology and
market dynamics. What we learn, we like to share. That’s why we’ve
created the Near Futures Series of inspiration and insights reports
designed to highlight what is happening today and how it can shape
tomorrow for brands and business.
This one is about The Near Future of Telecom Industry.
We hope you enjoy this deck and are able to be inspired by it in your
innovation process.
This report is powered by the LHBS Inspiration-Hub that
systematically tracks changes in culture, markets and technology and
how these signs collectively point to a bigger story.
INTRODUCTION
UNDERSTAND TODAY. SHAPE TOMORROW. 2
LHBS // THE NEAR FUTURE OF TELECOM
Discover Define Develop Deliver
UNDERSTAND TODAY. SHAPE TOMORROW.
3. UNDERSTAND TODAY. SHAPE TOMORROW.
INTRO
DUCTION.
Technology is crucial to the telecom industry and it continuously
changes, disrupts, and molds consumer behaviour, marketing, and
products on the market. By looking into the changing landscape and
analyzing the signals from the intersection of consumer behavior,
new technologies and business dynamics, we found 3 emerging
opportunity areas for telecommunication providers.
The report will explore the evolving communications habits, value of
marketing as a service rather than a interruption and the importance
of the Internet of Things for the telecom industry. Each chapter is
followed by actionable and real-world implications for a simple
execution.
LHBS // THE NEAR FUTURE OF TELECOM
Marta Kusnierska
Consultant at LHBS
lhbs.com | mk@lhbs.com
INTRODUCTION
3
This is a summary of emerging themes and trends based on the
signs published in the Inspiration-Hub.
The document contains theme identification accompanied by
narrative, supporting signs, customer insights & actionable
implications for the brands in the telecom industry.
https://inspiration-hub.com/
4. UNDERSTAND TODAY. SHAPE TOMORROW.
provide
VALUE
connected
EVERYTHING
beyond
TALK
LHBS // THE NEAR FUTURE OF TELECOM CONTENT
4
CONTENT
5. beyond
TALK
LHBS // THE NEAR FUTURE OF TELECOM
UNDERSTAND TODAY. SHAPE TOMORROW. 5
BEYOND TALK
6. UNDERSTAND TODAY. SHAPE TOMORROW.
Despite network providers charging most of their fees for voice
calls and the rest for data, in reality consumers are using it exactly
the opposite way, as is marked by the yearly decline of phone calls.
Instant messaging— efficient, permanent and allowing to for a
precise but also quick expression— tends to be favored over
phone calls, which are increasingly seen as less considerate, more
intrusive and demanding an immediate response.
The changing landscape of social networks reflects the shifts in
preferred means of communication— from long and written
formats or Facebook statuses, to visual and video content
(Instagram & Snapchat), to short and bite-sized information
(Twitter).
TREND OVERVIEW // BEYOND TALK
6
In the past years, fast-moving technology and the abundance of
apps have significantly altered the relationships people have
with their smartphones. Being constantly connected and
reachable, consumers are increasingly using mobiles for much more
than simply making phone calls.
beyond
TALK
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LHBS // THE NEAR FUTURE OF TELECOM WHY IT MATTERS // BEYOND TALK
7
Teens & Social Media
Rise in intimate and non-verbal communication
The typical teenage opinion that “Everyone uses
Instagram” is due to its private, less commercial and
engaging nature. Facebook, on the other hand: “it’s
dead to us.”— it reminds teens of and “awkward family
dinner we can’t leave” with too many brands there.
Nevertheless, everyone still has it.
Meanwhile, Snapchat is authentic, intimate and
reserved for closest friends, while Twitter is used for
catching up on news or impressing prospective
employers.
Explore Sign
Learning
Growing up in the “140 characters world”, Millennials and
Gen Zs rely mostly on visual language that enriches their
short and concise communication with emojis that
precisely convey their emotions and current state of mind.
77%
59%
45%
76%
Which social media account do 12-16 year-olds have?
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What is
missing on
this
teenager’s
smartphone?
Source: QZ
WHY IT MATTERS // BEYOND TALKLHBS // THE NEAR FUTURE OF TELECOM
9. REPORT TITLE // INTRODUCTION.
UNDERSTAND TODAY. SHAPE TOMORROW. 9
Four in ten
smartphone users
in the UK say that
don’t need the call
function on their
device
WHY IT MATTERS // BEYOND TALK
Source: RT
LHBS // THE NEAR FUTURE OF TELECOM
UNDERSTAND TODAY. SHAPE TOMORROW.
10. 40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source:
51%
49%
10
49%
Nearly a half of young
smartphone users
frequently use auto-
delete apps like
Snapchat or Wickr.
Source: Pew Research
Mobile Messaging and Social Media 2015
LHBS // THE NEAR FUTURE OF TELECOM WHY IT MATTERS // BEYOND TALK
UNDERSTAND TODAY. SHAPE TOMORROW.
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SIGNS // BEYOND TALK
11
Movie Made With
Emojis
An upcoming movie reflects these changing
communication habits
Sony Pictures Animation is now developing an
animated movie using emojis as the main characters.
The “new” language of the youth is highly visual—
punctuated with Instagram posts, smiley faces and
heart emojis in places of written text.
Explore Sign
Learning
The production of the movie reflects the recent shift to
visual expression in young people’s communication
habits, as well as how commonplace emojis have
become, especially across Generation Z .
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SIGNS // BEYOND TALK
12
Silent Video Texting
Yahoo messaging app combines traditional text
messages with a silent video feed
Yahoo has designed Livetext to be used for quick chat
sessions just like regular texting, but with the
addition of a person's face to add more emotion to
the messages. The choice to eliminate audio means
people can use it anywhere, whether in a meeting, on
a noisy street, during class, or on public
transportation.
Explore Sign
Learning
The app illustrates communication habits of the younger
generation— combining the disappearing and intimate
nature of Snapchat, with texting and emoji possibilities,
as well as visual appeal and interactivity of a video call.
LHBS // THE NEAR FUTURE OF TELECOM
13. UNDERSTAND TODAY. SHAPE TOMORROW.
Millennials & Call Anxiety
Millennials have a "fear" of talking on the phone and
instead choosing other ways to stay connected, they
prefer to communicate through text, instant messaging
or social media that are seen as less invasive, giving more
control and not as immediate.
Learning
Young people prefer being in control of how they are being
reached and their communication habits have changed.
No-Mobile-Phone-Phobia
Nomophobia is a medical condition that is a smartphone
separation anxiety and fear of being out of mobile
contact. 80% of teens show emotional distress and feel
“like part of my body is missing,” if they couldn’t use their
smartphones to stay connected.
Bite Size News on Snapchat
The social media network Snapchat has recognized the
potential of using the short and ephemeral nature of its
app to provide content and released its new tool,
Discover, that allows different media outlets post short-
form news on their platform.
Learning
As mobiles become indispensable to customers and always-
on, it is crucial to invest in mobile as a media channel.
Learning
Young people have shorter attention spans and greater desire
to explore and interact with shorter content.
13
Explore Sign Explore Sign Explore Sign
SIGNS // BEYOND TALKLHBS // THE NEAR FUTURE OF TELECOM
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IMPLICATION
The “new language” of young
people is text-based, highly
visual and instantaneous.
Brands need to make sure that their communication reflects the new smartphone usage habits— ones
that are driven by ongoing exchanges that are mainly text and image-based.
14
IMPLICATIONS // BEYOND TALKLHBS // THE NEAR FUTURE OF TELECOM
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IMPLICATION
The primary smartphone usage
is not talk-based anymore.
Brands should present tariffs in a way that they highlight how people use and interact with their
smartphones— as data volume and speed become the main motive behind purchase decisions.
15
IMPLICATIONS // BEYOND TALKLHBS // THE NEAR FUTURE OF TELECOM
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With the smartphones so deeply ingrained in the daily lives,
customers receive more advertising spam than ever before. The
messages that are lost in that noise become indistinguishable. To
stand out, brands need to be providing a real value to the
customers beyond a simple interruption.
Consumers are drifting towards products and messages that save
their time, enrich their experience or increase their social capital.
From billboards that serve as a bench to sit on, partnerships that
help to manage health, better personal finances or improve
education— brands should look beyond solely broadcasting a
message that is an interruption and make things that people
actually want, instead of making people want things.
TREND OVERVIEW // PROVIDE VALUE
17
It is becoming increasingly difficult for brands to simply convince
consumers to buy their products by pushing the message out.
Instead, it is about moving marketing beyond interruption, towards
marketing as a service– by using available means to add real value to
the lives of customers.
provide
VALUE
LHBS // THE NEAR FUTURE OF TELECOM
18. 40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source:
28%
72%
18
86%
Percentage of consumers
that say they value
useful brands over
interesting ones.
WHY IT MATTERS // PROVIDE VALUE
Source: Razorfish
Digital Dopamine Report
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19. 40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source:
28%
72%
19
74%
Percentage of brands
that could disappear
without being missed.
WHY IT MATTERS // PROVIDE VALUE
Source: Havas
‘Meaningful Brands’ Study
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Meaningful brands outperform
the stock market by
133%
WHY IT MATTERS // PROVIDE VALUE
Source: Havas
‘Meaningful Brands’ Study
LHBS // THE NEAR FUTURE OF TELECOM
UNDERSTAND TODAY. SHAPE TOMORROW.
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AT&T Accelerator For
Education
Partnership with educational startups to help
young students
AT&T is launching the Aspire Accelerator— an
incubator for ed-tech startups, where the company
will sponsor and mentor ventures that use
technology to improve education and help students
succeed. With these partnerships, the main goal of
AT&T is to make an impact on society rather than
achieve monetary goals.
Explore Sign
Learning
The partnership allows for mutual benefit— the brand
makes use out of startup expertise, and in turn provides
the young company with finance and mentorship— at the
same time working together towards a bigger cause.
SIGNS // PROVIDE VALUELHBS // THE NEAR FUTURE OF TELECOM
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Wi-Fi Only In A Shadow
Encouraging customers to stay out of harmful
sunlight
Shadow Wi-Fi on a beach in Peru delivers the signal
only to those who stay out of direct sunlight.
Throughout the day, the reception moves along with
the sun to make sure it only works in the shadow.
Launched in conjunction with the Peruvian League
Against Cancer it draws the attention to the dangers
of exposing their skin to sunlight.
Explore Sign
Learning
Partnering up with a health organization and providing a
service based on certain conditions, guides consumers
towards a healthier life and increases awareness of the
issue.
SIGNS // PROVIDE VALUELHBS // THE NEAR FUTURE OF TELECOM
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Cycling Safety Kit From Volvo
Volvo has teamed up with a startup Albedo100 to
develop a reflective safety spray that cyclists can spray
on their equipment to increase their nighttime visibility
to the car drivers.
Learning
Knowing that cars are dangerous to cyclists, Volvo
proactively tries to minimize the indirect harm that their
product may cause.
Guidance On First Career
The program is an academy run by the Barclays bank in
cooperation with teachers and businesses. The sessions
and gamifed assignments are targeted towards young
generation to help them with essential “Life Skills”— CV
tips, interview guidance and work experience.
Pay For Food With Miles You Run
For the Nike Women's 10km Run, the brand is launching
a food truck campaign that is encouraging fans to eat the
healthiest foods. To receive the food, runners have to pay
with kilometers they run rather than paying with money.
Learning
Cooperating with businesses and education sector provides a
real-life, valuable assistance to customer segments that can
otherwise feel left behind in the rapidly changing world.
Learning
Encouraging healthy habits and not just running, means
thinking holistically and embracing a whole lifestyle that the
brand stands for.
23
Explore Sign Explore SignExplore Sign
SIGNS // PROVIDE VALUELHBS // THE NEAR FUTURE OF TELECOM
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IMPLICATION
Customers will ignore brands
that deliver just messages rather
than action.
Brands need to think of ways to enrich their brand essence by contributing to a meaningful cause and
deliver action instead of messages that to consumers are just an interruption.
24
IMPLICATIONS // PROVIDE VALUELHBS // THE NEAR FUTURE OF TELECOM
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IMPLICATION
The only way brands can cut
through the communication clutter
is to add real value and utility to the
lives of customers.
Brands need to be proactive and observe your customer’s pain points— trying to solve them with simpler
solutions before customers ultimately cut the brand out.
25
IMPLICATIONS // PROVIDE VALUELHBS // THE NEAR FUTURE OF TELECOM
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The Internet of Things market is growing fast— accelerating the
demand for services that connect all the devices and requiring
increased bandwidth for them to operate. These smart devices
are becoming mainstream and no longer exclusive just to
developers— soon anyone will be able to build and connect their
own specific set of smart devices.
In many ways simplifying the daily lives of customers, the Internet
of Things will also be making certain things much more complex.
Innovative brands will address this challenge by providing
solutions that will be enriching the customer experience, creating
seamless interfaces that make the journey intuitive and easy to
navigate.
TREND OVERVIEW // CONNECTED EVERYTHING
27
Technology is crucial to all industries, but especially so for
telecom, with devices quickly evolving into things that would have
been difficult to imagine a few years back. These changes, that are
often coming from outside of the immediate industry, will
dramatically change the way people use data, connect and interact
with their devices.
connected
EVERYTHING
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Our Internet of Things world is
growing at a breathtaking pace—
from 2 billion objects in 2006 to a
projected 200 billion in 2020.
WHY IT MATTERS // CONNECTED EVERYTHING
Guide To The Internet Of Things
Source: Intel
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29. 40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source:
37%
63%
29
63%
Percentage of consumers
that plan to buy
connected technology to
their homes by 2019.
WHY IT MATTERS // CONNECTED EVERYTHING
Source: Acquity Group
Internet Of Things Consumer Adoption Study
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By 2020, every human will have 26
smart objects around himself.
WHY IT MATTERS // CONNECTED EVERYTHING
Source: Intel
Guide To The Internet Of Things
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31. 40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source:
86%
14%
31
14%
Percentage of consumers
that expect to buy
Internet-connected
clothing over the next 5
years.
Source: Acquity Group
WHY IT MATTERS // CONNECTED EVERYTHING
Internet Of Things Consumer Adoption Study
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SIGNS // CONNECTED EVERYTHING
Smartphone Interface
On Jeans
Google is partnering with Levi's for Project Jacquard,
a research project to create “smart clothing.” The
electronically conductive material will be embedded
into textiles and will allow to control personal
technology by simple touch and gestures to the
material.
Explore Sign
Learning
Technological interfaces are constantly evolving,
currently moving towards voice-control and gestures.
The smart items are becoming ubiquitous and embedded
into many more parts of our lives.
LHBS // THE NEAR FUTURE OF TELECOM
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Shopping with a Button Push
Amazon has released their first dash buttons that allow
their Prime members try out buying certain household
products such as detergents via a push of a button.
Learning
Making a decision to purchase products is simplified to the
simple press of a button, eliminating the usual customer
purchase journey.
Lego-Like Internet of Things Set
A mainstream consumer-friendly way for connecting
items into the Internet of Things. Building a connected
home is possible for everyone and doesn’t require
purchasing specific devices.
Learning
The Internet of Things items and connectables are becoming
popular with mainstream consumer, they are increasingly
attainable and easy to set up by everyone
Remotely Controlled Lawnmower
Bosch's Indego is an intelligent lawnmower, making the
maintenance of the properties exterior effortless.
Remotely controlled with a phone app, the device is
location-aware and charges itself with help of beacons.
Learning
This connected device allows for remote connectivity,
venturing beyond a “smart home” to connecting the outside
environment.
33
Explore Sign Explore Sign Explore Sign
SIGNS // CONNECTED EVERYTHINGLHBS // THE NEAR FUTURE OF TELECOM
34. UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATION
Smartphones represent only a
fraction of the “smart” and
“connected” items.
Brands should think outside of usual categories when it comes to items that can connect together.
They should provide product bundles that not only work together but also connect various aspects of
consumers’ lifestyles.
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LHBS // THE NEAR FUTURE OF TELECOM IMPLICATIONS // CONNECTED EVERYTHING
35. UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATION
The ubiquity of connected items
requires much more data.
In order to manage all of their connected items in a reliable and secure way, consumers will require
special tariffs or add-ons to their existing data plans.
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IMPLICATIONS // CONNECTED EVERYTHINGLHBS // THE NEAR FUTURE OF TELECOM
36. LHBS Put the Title of the Report here
HUB.
UNDERSTAND TODAY. SHAPE TOMORROW. 36
https://inspiration-hub.com/
INSPIRATION-HUB
INSPIRATION
-HUB
Our Inspiration-Hub systematically tracks changes in culture,
markets and technology and how these changes collectively point to
a bigger story that carries implications for Business Development,
Brand Building and Customer Experience.
LHBS // THE NEAR FUTURE OF TELECOM
37. UNDERSTAND TODAY. SHAPE TOMORROW.
Discover
ABOUT
LHBS. Define Develop Deliver
We are an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
ABOUT
UNDERSTAND TODAY. SHAPE TOMORROW. 37
LHBS // THE NEAR FUTURE OF TELECOM
38. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPRINT
www.lhbs.com
THANK YOU
LHBS // THE NEAR FUTURE OF TELECOM
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