This ppt gives a brief or theoretical description about product and brand management. For more details visit: http://ngm.co.in/

1. BRAND & PRODUCT MANAGEMENT
IN JABALPUR

2. Product Categories are :
 Industrial Product
 Consumer Product

3. Product Classification

4. Product Management
It is the first and very crucial step planned in
every company. Product Life cycle is created
which contains product development and
marketing. The quantity and quality of product
depends on the company size.

5. Product Life Cycle Stages
 Introduction Stage
 Growth Stage
 Maturity Stage
 Decline Stage

6. Product Life Cycle Stages

7. Introduction Stage
In this stage we defines product quality ,
budget, product distribution and promotion.
Here Budget decides the development or
manufacturing cost, market shares, distribution
cost, revenue etc. It is very important stage in
product management.

8. Growth Stage
As the name indicates, the growth of company
matters with product quality and it’s customer,
pricing etc.
So in this stage, the firm seeks to build brand
preference and increase market share.

9. Maturity Stage
After a period or duration, some competitors
with same products arises. So in this stage
product enhancement, pricing variation,
increase in distribution and promotion in
different platform.

10. Decline Stage
When sales are dropped by huge percentage,
various decisions are taken like adding new
features to product, reduce cost or discontinue
the product.

11. Brand Management
Depending upon the product category, sales
location and Product life cycle stage; a brand
management helps to create a brand.

12. Brand Management Company
will do:
 Set Objectives
 Product and Market Analysis
 Platforms to use for promotion
 Brand Planning

14. Objectives
How much that company want to invest in term
of product category for local branding, national
level branding or global level branding.

15. Product and Market
Analysis
In this step we analyses the product stage and
quality, consumer persona & distributing
agency.

16. Platforms to use for
promotion
In this stage we suggest company to use
outdoor or indoor or digital marketing as per
the analysis.

17. Brand Planning
A flow chart has been created.

18. For more details visit:
http://ngm.co.in/