How To Use PR Tactics To Build Better Links - State of Search 2020

•

2 likes•841 views

In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.

How To Use PR Tactics To
Build Better Links.
James Brockbank - Managing Director & Founder, Digitaloft
10/26

One of the biggest challenges that
SEOs face is how to scale link
building.

To gain a competitive advantage,
you need to be building links that
your competitors can’t easily
replicate.

If you’re chasing the
same strategy as
everyone else, how.
can you expect to.
win?

Your competitors are most likely building
links with...
Paid
Placements.
Guest
Posts.
Resource
Links.

These are tactics that your
competitors can easily copy...

Create something awesome &
make sure that everybody knows
about it...

Link building
shouldn’t
take place in
its own silo.
The best
strategies...

● Earn links that are actually
clicked on by people who could
become your next customer.
Link building
shouldn’t
take place in
its own silo.
The best
strategies...

● Earn links that are actually
clicked on by people who could
become your next customer.
● Earn links from sites that your
target audience is visiting.
Link building
shouldn’t
take place in
its own silo.
The best
strategies...

Having great ideas is the hardest
part of digital PR.

A great story makes outreach so
much easier.

There’s a
sweet spot
that your
digital PR
efforts
should sit in...

Everyone has different ways of
coming up with ideas.

Let’s dive deep into the ideas
behind 4 successful campaigns…
(3 Digitaloft campaigns + 1 we love…)

How do we make a noise for a
startup in a competitive space?

Lifestyle publications are driven
by product roundups & style
guides.

Buzzsumo can help you ﬁnd the
best performing content on any
topic.

How could we
take inspiration
and make this our
own without sales
data?

Public data that demonstrates
popularity...

There’s a big difference between
inspiration and imitation.

Multiple stories to maximize
coverage...

Result =
Topically relevant authority links
at scale...

Top Takeaway #1:
Monitor what others are doing &
take inspiration from their
campaigns.

Our ‘Pet Rich List’ went bigger
and better than the articles
already out there.

Content can be FUN and
ENTERTAINING and still build
authority links...

Top Takeaway #2:
Read the publications you want
links from and make article
content bigger and better.

Every follower
is worth
£0.0043 to an
inﬂuencer.

Every
marketer
needs a
Pinterest
swipe ﬁle of
formats...

Calculators are a proven type of
linkable asset.

Create an evergreen asset and
links will still be earned long after
you stop promotion.

Top Takeaway #3:
Build a swipe ﬁle of formats and
pair these with different data
sources.

4. Find a format that works, then
ﬂip it…

1. When you can hook a story
nationally AND to every state,
you’ve hit gold.

2. Refresh the data every year
and pitch out again.

3. Find new factors to analyze
and ﬂip the format.

Top Takeaway #4:
When you ﬁnd something that
works, ﬂip it and double down.

You don’t always need to
reinvent the wheel...

Pixel Mill,
44 Appleby Road,
Kendal,
LA9 6ES
Spaces,
77 Farringdon Rd,
London,
EC1M 3JU
james@digitaloft.co.uk
@BrockbankJames
/in/james-brockbank/
THANK YOU!

As the internet becomes increasingly saturated with "great content", our target audiences are expecting more and more from our content efforts. Earning links, getting cut through and creating content that stands out is harder than ever. How can we execute effective content marketing campaigns, that are exciting and will generate results, without spending thousands on expensive execution? Kirsty will talk through practical tools and tips on how to create content that delivers results, without breaking the bank.

Revealed: The Content Journalists Want To Link To In 2021 - State of Search 2...

James Brockbank

The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019

James Brockbank

Lessons Learned From 100+ Content Marketing Campaigns

James Brockbank

The State of eCommerce Content Marketing [2018] - eCommerce SEO Summit - Brig...

James Brockbank

PR Tactics to Help You Build Better Links During a Global Pandemic

James Brockbank

The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO. How to target topics, not just phrases (Semantic Search) How to incorporate natural language into your content (Voice Search) How to make visitors happy in ways that make Google happy (User Interaction Signals) In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings

Seo keyword research & analysis assignment

Maddy Zeller

Craft the Perfect Posts for the "Big 3" Social Networks

HubSpot

The Science of SEO

HubSpot

How to get influencers help in content marketing and vice versa

Ann Smarty

How to Find & Fix eCommerce Keyword Cannibalization Issues

James Brockbank

Lee Odden, CEO TopRank Marketing ContentSEO 2017

BuzzSumo

Topics Over Keywords: An SEO-Driven Approach To Content Marketing

Anum Hussain

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin

How To Land Top-Tier Links As A Small Business On A Budget - Digital Olympus ...

James Brockbank

Off-Page SEO Strategies

whitehatseoteam

Current Trends in Link Building & Content Marketing

Search Engine Journal

The key to ranking, traffic and leads

Scoop.it

Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level

Mike Arnesen

Behold, my deck from my 4/16 Mozinar for SEOmoz! Very soon, Google AuthorRank will no longer be the "next big thing in search," but the "current big thing" in search. Mike Arnesen will go over specific tactics that you can use to boost your AuthorRank as an individual agent, help enterprise-level sites benefit from AuthorRank, sell the idea into your clients and/or bosses, and creative use-cases from the trenches at SwellPath. This advanced foray into AuthorRank building assumes familiarity with Google Authorship.

Meghan Payne- Online PR Show - Brighton SEO

Meghan Payne

Intermediate analytics

Orbit Media Studios

Puny to Powerful: Evaluating Frenemies and Content Partners for Effective B2B...

semrush_webinars

Social Media 101: Choose the Best Platforms for Your Business

s.h.e. CONSULTING

Influencer Marketing Tricks - 20 Growth Hacks to optimize your influencer cam...

Kirsty Sharman

This slideshare is a collection Influencer Marketing tips and tricks. Compiled after running 500+ Influencer Marketing campaigns. I have used many tactics over the years, but these 20 (on average) tend to drive the highest ROI when running influencer marketing campaigns. Hopefully they can add value to your next campaign! Credit goes to: Slide 4 - Josh Fletcher (and his hat) - incredible growth hacker, follow him here > https://www.linkedin.com/in/joshuafechter/ Slide 6 - Great Instagrammer, follow her here > https://www.instagram.com/beccadutkiewicz/ Want the last 10 tricks? Pop me a mail > kirsty@wepushmedia.com Want to know more about Influencer Marketing? Connect with me on LinkedIn here > https://www.linkedin.com/in/kirstysharman/

What's hot

When links set websites on fire 2

Spike

eCommerce SEO: How To Compete With Industry Leaders On A Smaller Budget

James Brockbank

Producing Link Worthy Content For Under £1k - BrightonSEO - April 2018

James Brockbank

The Future of SEO: 5 Ways to Adapt Your Content for 2016

semrush_webinars

Seo keyword research & analysis assignment

Maddy Zeller

Craft the Perfect Posts for the "Big 3" Social Networks

HubSpot

The Science of SEO

HubSpot

How to get influencers help in content marketing and vice versa

Ann Smarty

How to Find & Fix eCommerce Keyword Cannibalization Issues

James Brockbank

Lee Odden, CEO TopRank Marketing ContentSEO 2017

BuzzSumo

Topics Over Keywords: An SEO-Driven Approach To Content Marketing

Anum Hussain

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin

How To Land Top-Tier Links As A Small Business On A Budget - Digital Olympus ...

James Brockbank

Off-Page SEO Strategies

whitehatseoteam

Current Trends in Link Building & Content Marketing

Search Engine Journal

The key to ranking, traffic and leads

Scoop.it

Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level

Mike Arnesen

Meghan Payne- Online PR Show - Brighton SEO

Meghan Payne

Intermediate analytics

Orbit Media Studios

Puny to Powerful: Evaluating Frenemies and Content Partners for Effective B2B...

semrush_webinars

What's hot (20)

When links set websites on fire 2

eCommerce SEO: How To Compete With Industry Leaders On A Smaller Budget

Producing Link Worthy Content For Under £1k - BrightonSEO - April 2018

The Future of SEO: 5 Ways to Adapt Your Content for 2016

Seo keyword research & analysis assignment

Craft the Perfect Posts for the "Big 3" Social Networks

The Science of SEO

How to get influencers help in content marketing and vice versa

How to Find & Fix eCommerce Keyword Cannibalization Issues

Lee Odden, CEO TopRank Marketing ContentSEO 2017

Topics Over Keywords: An SEO-Driven Approach To Content Marketing

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

How To Land Top-Tier Links As A Small Business On A Budget - Digital Olympus ...

Off-Page SEO Strategies

Current Trends in Link Building & Content Marketing

The key to ranking, traffic and leads

Advanced AuthorRank: 25 Tactics, from the individual to the enterprise level

Meghan Payne- Online PR Show - Brighton SEO

Intermediate analytics

Puny to Powerful: Evaluating Frenemies and Content Partners for Effective B2B...

Similar to How To Use PR Tactics To Build Better Links - State of Search 2020

Social Media 101: Choose the Best Platforms for Your Business

s.h.e. CONSULTING

Influencer Marketing Tricks - 20 Growth Hacks to optimize your influencer cam...

Kirsty Sharman

7 content marketing myths dispelled

Leah Kinthaert

Marketers Guide to Growth Spurts

Kieran Flanagan

How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content? This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online. It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.

Social Media for Lead Generation

Evgeny Tsarkov

Deep Dive: 2018 social media trends to save you time and improve your ROI

MeetEdgar

Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone. Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.

A Social Media and Content Marketing Guide for B2B Marketing Managers

dhohmeier

A Social Media and Content Marketing Guide for B2B Marketing Managers

dhohmeier

Content marketing world conference provides valuable info for associations

Steve Drake

FutureM 2012: Harvesting Consumer Intent from the Social Web

Jeff Janer

A guide to social media marketing by deborah kingDeborah King

October 2015 - Client NewsletterDana Cawthon

Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment

Simon Penson

Grow Your Business with Social Media optimization | WDP Technologies

WDP Technologies

Inspiring_Customers_To_Create_Content_For_You_Influitive[1]Kevin K. Lau

Is your marketing plan workingJayson Peppar

Exclusive Webinar: LinkedIn for Lead Generation: Build Your Army

Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads? Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn. Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven. In this webinar you will learn: 1. The importance of using social media for driving leads. 2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare. 3. The types of content that work best for driving leads on LinkedIn. 4. Best practices for messaging, visuals and targeting for your campaigns. 5. How to track and optimize your LinkedIn campaigns for maximum effectiveness. View the presentation here: http://youtu.be/KZZkryzdy7E

Social media Vs your website - which is more important?

Xpand Marketing

Social media usage has grown by nearly 100% in the last 5 years. It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand. So, what does the future hold for social media? Is it going to become more important than your website? During this event, we covered: 👉 Our future predictions of how social media will change as a marketing tactic 👉 Why social media is crucial for business growth in 2021 👉 Each B2B social media platform and how it can be used 👉 How to future proof your digital marketing strategy 👉 Some useful tools we recommend to use for your social media If you run your own business or are in charge of marketing the business you work for, this one's for you.

Unlocking the Secrets to Free Traffic Generation A 20-Day Challenge.pdf

Burtm10

"Unlocking the Secrets to Free Traffic Generation: A 20-Day Challenge" provides a comprehensive guide to attracting website visitors without spending money. It covers leveraging social media, crafting engaging content, mastering SEO, engaging in forums, collaborating with influencers, budget email marketing, and monetising traffic. The challenge aims to equip readers with practical strategies to grow their website's traffic and convert visitors into revenue.

The Smart Guide to Working With Bloggers: A Compilation of Expert Advice

Gerris

What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right? This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers. Examples Include: A case study from InStyle Maganzine Jeff Domansky’s (aka PR Coach) view on influencer relations best practices Gini Dietrich explains how to PROVE blogger outreach success And so many more gems that will be sure to help you take your work with bloggers to the next level!

Similar to How To Use PR Tactics To Build Better Links - State of Search 2020 (20)

Social Media 101: Choose the Best Platforms for Your Business

Influencer Marketing Tricks - 20 Growth Hacks to optimize your influencer cam...

7 content marketing myths dispelled

Marketers Guide to Growth Spurts

Social Media for Lead Generation

Deep Dive: 2018 social media trends to save you time and improve your ROI

A Social Media and Content Marketing Guide for B2B Marketing Managers

Content marketing world conference provides valuable info for associations

FutureM 2012: Harvesting Consumer Intent from the Social Web

A guide to social media marketing by deborah king

October 2015 - Client Newsletter

Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment

Grow Your Business with Social Media optimization | WDP Technologies

Inspiring_Customers_To_Create_Content_For_You_Influitive[1]

Is your marketing plan working

Exclusive Webinar: LinkedIn for Lead Generation: Build Your Army

Social media Vs your website - which is more important?

Unlocking the Secrets to Free Traffic Generation A 20-Day Challenge.pdf

The Smart Guide to Working With Bloggers: A Compilation of Expert Advice

More from James Brockbank

Would You Still Want This Link If Google Didn't Exist?

James Brockbank

Practical Ways to Demonstrate E-E-A-T at the Content, Author & Brand Levels

James Brockbank

Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these. In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy. This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these. Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be. After this session, you’ll be able to: - Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels - Understand practical ways of building signals that show these into your existing workflow - Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals

The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...

James Brockbank

Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.

James Brockbank

How to use PR tactics to build better links & supercharge your SEO strategy...

James Brockbank

How to Rank for High Value, High Competition B2B Keywords in 2020

James Brockbank

How to get a competitive advantage & build better links with data-driven cont...

James Brockbank

How To Supercharge Your SEO Strategy With Digital PR

James Brockbank

The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...

James Brockbank

More from James Brockbank (9)

Would You Still Want This Link If Google Didn't Exist?

Practical Ways to Demonstrate E-E-A-T at the Content, Author & Brand Levels

The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...

Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.

How to use PR tactics to build better links & supercharge your SEO strategy...

How to Rank for High Value, High Competition B2B Keywords in 2020

How to get a competitive advantage & build better links with data-driven cont...

How To Supercharge Your SEO Strategy With Digital PR

The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...

Recently uploaded

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

SEO as the Backbone of Digital Marketing

Felipe Bazon

My Personal Brand Exploration by Mariano

marianooscos

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Playlist and Paint Event with Sony Music U

SemajahParker

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Digital Marketing Trends - Experts Insights on How

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

15 ideas and frameworks on the art of storytelling

The What, Why & How of 3D and AR in Digital Commerce

Monthly Social Media News Update May 2024

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

SEO as the Backbone of Digital Marketing

My Personal Brand Exploration by Mariano

ThinkNow 2024 Consumer Financial Wellness Report

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Winning local SEO in the Age of AI - Dennis Yu

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Playlist and Paint Event with Sony Music U

Is AI-Generated Content the Future of Content Creation?

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

How To Use PR Tactics To Build Better Links - State of Search 2020

1. How To Use PR Tactics To Build Better Links. James Brockbank - Managing Director & Founder, Digitaloft 10/26

2. One of the biggest challenges that SEOs face is how to scale link building.

3. To gain a competitive advantage, you need to be building links that your competitors can’t easily replicate.

4. If you’re chasing the same strategy as everyone else, how. can you expect to. win?

5. Your competitors are most likely building links with... Paid Placements. Guest Posts. Resource Links.

6. These are tactics that your competitors can easily copy...

10.

11. Create something awesome & make sure that everybody knows about it...

12. Link building shouldn’t take place in its own silo. The best strategies...

13. ● Earn links that are actually clicked on by people who could become your next customer. Link building shouldn’t take place in its own silo. The best strategies...

14. ● Earn links that are actually clicked on by people who could become your next customer. ● Earn links from sites that your target audience is visiting. Link building shouldn’t take place in its own silo. The best strategies...

15. ● Earn links that are actually clicked on by people who could become your next customer. ● Earn links from sites that your target audience is visiting. ● Earn links from within content that positions you as experts in your sector. Link building shouldn’t take place in its own silo. The best strategies...

16. It all starts with a great idea...

17. Having great ideas is the hardest part of digital PR.

18. A great story makes outreach so much easier.

19. There’s a sweet spot that your digital PR efforts should sit in...

20. Everyone has different ways of coming up with ideas.

21. Let’s dive deep into the ideas behind 4 successful campaigns… (3 Digitaloft campaigns + 1 we love…)

22. 1. Inspiration-led ideation…

23.

24. How do we make a noise for a startup in a competitive space?

25. Lifestyle publications are driven by product roundups & style guides.

26. Buzzsumo can help you ﬁnd the best performing content on any topic.

27.

28. How could we take inspiration and make this our own without sales data?

29. Public data that demonstrates popularity...

30. And inﬂuence.

31. There’s a big difference between inspiration and imitation.

32. Multiple stories to maximize coverage...

33. Multiple stories to maximize coverage...

34. But how did this land in the press?

35.

36.

37.

38. Result = Topically relevant authority links at scale...

39.

40. Top Takeaway #1: Monitor what others are doing & take inspiration from their campaigns.

41.

42.

43. 2. Launch something bigger and better…

44.

45.

46.

47. Dogs worth millions?!

48. Forbes Rich List?!

49. Our ‘Pet Rich List’ went bigger and better than the articles already out there.

50.

51.

52. Content can be FUN and ENTERTAINING and still build authority links...

53. Be reactive to breaking news...

54.

55.

56.

57. Top Takeaway #2: Read the publications you want links from and make article content bigger and better.

58. 3. Data-led ideation…

59.

60. A trending topic...

61.

62. Every follower is worth £0.0043 to an inﬂuencer.

63. What could we do with this data?

64. Every marketer needs a Pinterest swipe ﬁle of formats...

65. Calculators are a proven type of linkable asset.

66.

67. What’s your Instworth?

68.

69.

70. Create an evergreen asset and links will still be earned long after you stop promotion.

71.

72. Top Takeaway #3: Build a swipe ﬁle of formats and pair these with different data sources.

73. 4. Find a format that works, then ﬂip it…

74.

75.

76.

77.

78. This is super smart for three reasons…

79. 1. When you can hook a story nationally AND to every state, you’ve hit gold.

80. 2. Refresh the data every year and pitch out again.

81. 3. Find new factors to analyze and ﬂip the format.

82.

83. Top Takeaway #4: When you ﬁnd something that works, ﬂip it and double down.

84. You don’t always need to reinvent the wheel...

85.

86. Pixel Mill, 44 Appleby Road, Kendal, LA9 6ES Spaces, 77 Farringdon Rd, London, EC1M 3JU james@digitaloft.co.uk @BrockbankJames /in/james-brockbank/ THANK YOU!

How To Use PR Tactics To Build Better Links - State of Search 2020

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to How To Use PR Tactics To Build Better Links - State of Search 2020

Similar to How To Use PR Tactics To Build Better Links - State of Search 2020 (20)

More from James Brockbank

More from James Brockbank (9)

Recently uploaded

Recently uploaded (20)

How To Use PR Tactics To Build Better Links - State of Search 2020