The Full Scoop on Google's Title Rewrites

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How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP? Dive in with this look at Google's title rewrites!

Technology

The Full Scoop on
Google’s Title Rewrites
@MordyOberstein
Mordy Oberstein| Wix
Slideshare.net/MordyOberstein

Dearly beloved,
we are gathered
here today…
@MordyOberstein #BrightonSEO

SERP Data Speaks
@MordyOberstein #BrightonSEO

Mobile
→ 62.1%
@MordyOberstein #BrightonSEO

Desktop v. Mobile
→ -4%
@MordyOberstein #BrightonSEO

By Position
@MordyOberstein #BrightonSEO

Desktop H1
→ -12%
@MordyOberstein #BrightonSEO

January 2022
47.7%
Mobile H1
@MordyOberstein #BrightonSEO

Matchmaker…
@MordyOberstein #BrightonSEO

Recipe V. Baseline
@MordyOberstein #BrightonSEO

Recipe v. Baseline
→ -37.7%
@MordyOberstein #BrightonSEO

Recipe V. Baseline H1s
@MordyOberstein #BrightonSEO

Recipe v. Baseline H1s
→ +38.3%
@MordyOberstein #BrightonSEO

Recipe Titles That Do Match
→ Simple White Cake recipe | Allrecepies
→ Amaretto Sour Recipe - NYT Cooking
→ Baba Ganoush Recipe - Love and Lemons
@MordyOberstein #BrightonSEO

Recipe Titles that Don’t Match
Best Hamburger Steak Recipe -
How to make Hamburger steaks
Best Hamburger Steaks Recipe - Delish.com
@MordyOberstein #BrightonSEO

Banana Nut Bread Recipe • Love From The Oven
Banana Nut Bread Recipe - Love From The Oven
@MordyOberstein #BrightonSEO

Dum, dum, dum,
dum, da, da,
dum, dum…
…tsk!
@MordyOberstein #BrightonSEO

The Other Side of
the Coin
@MordyOberstein #BrightonSEO

Default Tags In Use
@MordyOberstein #BrightonSEO

And the Big Fellas!
→ 33%!
@MordyOberstein #BrightonSEO

Deeper Geo - Targeting
Title Tag: Used BMW 7 Series | Los Angeles
Rewrite:
→ Used BMW 7 Series | Los Angeles - Beverly Hills BMW
* Keyword: bmw 7 Series dealer
@MordyOberstein #BrightonSEO

Local Shenanigans
Title Tag : Arizona Divorce Attorney Near You | Top Marriage
Attorney | Contact Us Today
dealer
Rewrite :
→ Experienced Arizona Divorce Lawyers Near You - Stewart …
* Keyword: divorce attorney @MordyOberstein #BrightonSEO

Branded YMYL Titles
Title Tag: Vyvanse Coupon & Prices - Cost $49 per month
Rewrite :
→ Vyvanse Coupon & Prices - Cost $49 per month - NiceRx
* Keyword: vyvanse cost
@MordyOberstein #BrightonSEO

Useful Info FIRST
Title Tag: Amazon.com : Dog Bath
Rewrite :
→ Dog Bath - Amazon.com
* Keyword: Dog Bath @MordyOberstein #BrightonSEO

Don’t Stuff S**T In
Title Tag: The Best Fruit Basket Delivery Services 2022 - Where to Order
a Fruit Basket Online
Rewrite:
→ The Best Fruit Basket Delivery Services for Any Occasion
* Keyword: fruit basket gift online @MordyOberstein #BrightonSEO

Titles Are Not for Marketing Shlock
Title Tag: Men's Plaid Button-Down Shirts: Upgrade Your Look With a
Timeless Top | Kohl's
Rewrite:
→ Men's Plaid Button-Down Shirts: Upgrade Your Look - Kohl's
* Keyword: plaid shirts for men @MordyOberstein #BrightonSEO

Wicked Smart?
Title Tag: Passport Application Acceptance Services
Rewrite:
→ Passport Application Acceptance Services - County of San...
* us government passport renewal @MordyOberstein #BrightonSEO

Keyword: us government passport renewal
Wicked Smart?
@MordyOberstein #BrightonSEO

Hello John?
Gary?
I’m mad as hell
& I’m not
gonna take it!
@MordyOberstein #BrightonSEO

Dammit, Spock!
@MordyOberstein #BrightonSEO

“I Want to Move Like Jagger” - Google
@MordyOberstein #BrightonSEO

Wait, Yep. Got It!
@MordyOberstein #BrightonSEO

“It’s Getting Late Early Out There” - Yogi
@MordyOberstein #BrightonSEO

Your Title Tags are so
Puny
@MordyOberstein #BrightonSEO

Who Wants a Ticket?
@MordyOberstein #BrightonSEO

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The Full Scoop on Google's Title Rewrites

1. The Full Scoop on Google’s Title Rewrites @MordyOberstein Mordy Oberstein| Wix Slideshare.net/MordyOberstein

2. Dearly beloved, we are gathered here today… @MordyOberstein #BrightonSEO

3. SERP Data Speaks @MordyOberstein #BrightonSEO

4. Scary... @MordyOberstein #BrightonSEO

5. Desktop @MordyOberstein #BrightonSEO

6. Mobile → 62.1% @MordyOberstein #BrightonSEO

7. Desktop v. Mobile → -4% @MordyOberstein #BrightonSEO

8. By Position @MordyOberstein #BrightonSEO

9. Desktop H1 @MordyOberstein #BrightonSEO

10. Desktop H1 → -12% @MordyOberstein #BrightonSEO

11. January 2022 47.7% Mobile H1 @MordyOberstein #BrightonSEO

12. @MordyOberstein #BrightonSEO

13. Desktop @MordyOberstein #BrightonSEO

14. Mobile @MordyOberstein #BrightonSEO

15. Desktop @MordyOberstein #BrightonSEO

16. Mobile @MordyOberstein #BrightonSEO

17. Home. @MordyOberstein #BrightonSEO

18. @MordyOberstein #BrightonSEO

19. Desktop @MordyOberstein #BrightonSEO

20. Mobile @MordyOberstein #BrightonSEO

21. @MordyOberstein #BrightonSEO

22.

23. Be Gone Brand Name, Be Gone! @MordyOberstein #BrightonSEO

24. Matchmaker… @MordyOberstein #BrightonSEO

25. @MordyOberstein #BrightonSEO

26. Recipe V. Baseline @MordyOberstein #BrightonSEO

27. Recipe v. Baseline → -37.7% @MordyOberstein #BrightonSEO

28. Recipe V. Baseline H1s @MordyOberstein #BrightonSEO

29. Recipe v. Baseline H1s → +38.3% @MordyOberstein #BrightonSEO

30. @MordyOberstein #BrightonSEO

31. Recipe Titles That Do Match → Simple White Cake recipe | Allrecepies → Amaretto Sour Recipe - NYT Cooking → Baba Ganoush Recipe - Love and Lemons @MordyOberstein #BrightonSEO

32. Recipe Titles that Don’t Match Best Hamburger Steak Recipe - How to make Hamburger steaks Best Hamburger Steaks Recipe - Delish.com @MordyOberstein #BrightonSEO

33. Banana Nut Bread Recipe • Love From The Oven Banana Nut Bread Recipe - Love From The Oven @MordyOberstein #BrightonSEO

34. Dum, dum, dum, dum, da, da, dum, dum… …tsk! @MordyOberstein #BrightonSEO

35. The Other Side of the Coin @MordyOberstein #BrightonSEO

36. Default Tags In Use @MordyOberstein #BrightonSEO

37. And the Big Fellas! → 33%! @MordyOberstein #BrightonSEO

38. @MordyOberstein #BrightonSEO

39. @MordyOberstein #BrightonSEO

40. @MordyOberstein #BrightonSEO

41. @MordyOberstein #BrightonSEO

42. @MordyOberstein #BrightonSEO

43. @MordyOberstein #BrightonSEO

44. @MordyOberstein #BrightonSEO

45. Pfffft @MordyOberstein #BrightonSEO

46. @MordyOberstein #BrightonSEO

47. Deeper Geo - Targeting Title Tag: Used BMW 7 Series | Los Angeles Rewrite: → Used BMW 7 Series | Los Angeles - Beverly Hills BMW * Keyword: bmw 7 Series dealer @MordyOberstein #BrightonSEO

48. Local Shenanigans Title Tag : Arizona Divorce Attorney Near You | Top Marriage Attorney | Contact Us Today dealer Rewrite : → Experienced Arizona Divorce Lawyers Near You - Stewart … * Keyword: divorce attorney @MordyOberstein #BrightonSEO

49. Branded YMYL Titles Title Tag: Vyvanse Coupon & Prices - Cost $49 per month Rewrite : → Vyvanse Coupon & Prices - Cost $49 per month - NiceRx * Keyword: vyvanse cost @MordyOberstein #BrightonSEO

50. Useful Info FIRST Title Tag: Amazon.com : Dog Bath Rewrite : → Dog Bath - Amazon.com * Keyword: Dog Bath @MordyOberstein #BrightonSEO

51. Don’t Stuff S**T In Title Tag: The Best Fruit Basket Delivery Services 2022 - Where to Order a Fruit Basket Online Rewrite: → The Best Fruit Basket Delivery Services for Any Occasion * Keyword: fruit basket gift online @MordyOberstein #BrightonSEO

52. Titles Are Not for Marketing Shlock Title Tag: Men's Plaid Button-Down Shirts: Upgrade Your Look With a Timeless Top | Kohl's Rewrite: → Men's Plaid Button-Down Shirts: Upgrade Your Look - Kohl's * Keyword: plaid shirts for men @MordyOberstein #BrightonSEO

53. Wicked Smart? Title Tag: Passport Application Acceptance Services Rewrite: → Passport Application Acceptance Services - County of San... * us government passport renewal @MordyOberstein #BrightonSEO

54. Keyword: us government passport renewal Wicked Smart? @MordyOberstein #BrightonSEO

55. Hello John? Gary? I’m mad as hell & I’m not gonna take it! @MordyOberstein #BrightonSEO

56. Dammit, Spock! @MordyOberstein #BrightonSEO

57. “I Want to Move Like Jagger” - Google @MordyOberstein #BrightonSEO

58. Wait, Yep. Got It! @MordyOberstein #BrightonSEO

59. Desktop H1 @MordyOberstein #BrightonSEO

60. “It’s Getting Late Early Out There” - Yogi @MordyOberstein #BrightonSEO

61. Your Title Tags are so Puny @MordyOberstein #BrightonSEO

62. Who Wants a Ticket? @MordyOberstein #BrightonSEO

63. Is it? @MordyOberstein #BrightonSEO

64. @MordyOberstein #BrightonSEO

65. @MordyOberstein #BrightonSEO