Brand and Brand Maintenance, importance of ensuring your Brand Relevance

1. Brand Maintenance

2. “The one with the strongest
Brand wins”

3. Brand Maintenance
Most organizations neglect the forward thinking of their
Brand and it’s ‘Means and Meaning’ in the consumer and
corporate world.
Successful brand maintenance has become a survival
factor for businesses. To develop, shape, promote and
maintain a brand is a never-ending task.

4. Brand Maintenance
Over the period of determined time, the brand and all
that it touches must be reviewed to ensure it’s relevance,
and that it’s relating to the desired target audience(s).
This Brand Strategy presentation will outline the steps
required to build your strategy – now and for the future.

5. Brand Maintenance
Steps required for a Brand Maintenance
Market Review – Uncover new competitors in your arena
Service Offering Review - New or discontinuing services
Target Audience – Get it right, have they changed
Turn the ship – Set a specific course of action
Define your position – Make sure you’re relevant

6. Brand Maintenance
Steps required for a Brand Maintenance
Discover you POD – Make sure it communicates
Graphic Identity – Updating is important
Get the word out – Let the world know, change is good
Stand for something– Be bold, own something
Keep on Target– Make sure the message makes sense

7. Brand Maintenance
Summary
It solves this problem
Ensures your Brand never falls behind
It does it this way
Continues to focuses your Brand on a target audience
This is why it will work
Clear and Consistent messaging that creates a positive up to date
Brand image will increase sales

8. Brand Maintenance
About Greg
I am a trusted brand thought leader who delivers results to organizations seeking to
develop their brand impact and growth. Brand health and growth is a necessity of a well-
maintained and profitable organization.
My strengths are uncovering brand discrepancies and leveraging effective brand tools
and messaging to develop effective meaningful communication that can aid in revenue
generation.
I am well known for my continuous forward thinking and well grounded strategic brand
development advice.

9. Helpful Links
o Website http://www.boardroommetrics.com/
o Twitter https://twitter.com/BoardroomMtrcs
o YouTube http://youtu.be/7pqSC7AzIeQ
Contact Info:
Greg Berube, Branding: gregberube@boardroommetrics.com
Karen McElroy, Director: kmcelroy@boardroommetrics.com
Toronto/GTA 1-905-709-4031