Relationship marketing is a strategic orientation that focuses on keeping and improving current customers rather than acquiring new ones. The primary goal of relationship marketing is to build and maintain a committed customer base that is profitable for the organization by enhancing, retaining, and satisfying customers. Relationship marketing follows the five "E" approach of being effective, efficient, enthusiastic, enjoyable, and ethical. The benefits of relationship marketing include reducing marketing costs, lower costs over time, increased revenue and purchases from customers over time, free advertising from satisfied customers, and improved employee retention.

1. RELATIONSHIP marketing
BY: SARAHKUDIRATYUSUF
Assistedby: ADEBAYOTAIWO.
DURATION: 15MINS

2. OUTLINE
Introduction
Relationship marketing &marketing relationship
Goal of relationship marketing
The five ‘E’ In relationship marketing
Benefit of relationship marketing
Question

3. introduction
Relationship marketing is a philosophy of
doing business. A strategic orientation that
focus on keeping and improving current
customer rather than acquiring new
customer.

4. RELATIONSHIP MARKETING AND MARKETINGRELATIONSHIP
Marketing relationship is focused on making new
customers. to Achieve this, it can take any form
either by promotion, sales or public
advertisement.

5. RELATIONSHIP MARKETING AND MARKETINGRELATIONSHIP
Relationship marketing is mainly focused on
co-operative and collaborative relationship
between the organization and its existing
customers.

6. GOALS OF RELATIONSHIP MARKETING
The primary goal of relationship marketing is to build and
maintain a base of committed customer who are profitable
for the organization.
Enhancing
Retaining
satisfying

7. The five ‘e’ in relationship marketing.
Effective
Efficient
Enthusiastic
Enjoyable
Ethical

8. Benefit of relationship marketing
Reducing marketing cost.
Lower cost
Increase revenue over time
Increase purchase over time
Free advertising
Employee retention

9. conclusion
In conclusion relationship marketing is the best and
effective way of networking with customers and
potential client. Once you hang on it , network
marketing is really fairly simple.
Note: it is better to work smart than to work hard.

10. questions