The document discusses the limitations of franchisee/PCD marketing modes for product growth compared to using salaried sales staff. It notes that with franchisees, it is difficult to define and compel targets for growth. In contrast, targets can be set and met for salaried staff. It provides examples of companies that registered growth when shifting from franchisee/PCD modes to their own field staff and channel partners. The document offers consultation services to assist in selecting a marketing mode and building a network of field staff and channel partners.