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Make Your Marketing Effortless
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
___________
What is Marketing?
  Marketing is the activity, set of institutions, and processes for
  creating, communicating, delivering, and exchanging offerings that
  have value for customers, clients, partners, and society at large.
                      (Approved October 2007)
                                         
                                         
                                         
American Marketing Association Board of Directors.
Who Am I?
      Entrepreneur

      Failed 3 times

Quality Assurance Engineer

   Business Consultant
Marketing is not a Game of Darts
Is it Hard?


Not if you know the secret
Adwords
  Telemarketing


                                          Faxes
Facebook
                  Networking
                                            Email
                                          Newsletters

 Adwords          Direct Mail
                                      Public
                                     Speaking

                    Forum
                  Advertising
There's Only

Understanding the customers

To create a set of processes

To add value to the customers




                 This slide is grammatically incorrect
• Marketing is
 __________________________________________
 __________________________________________
 __________________________________________
 __________________________________________
 _________________
• __________________________________________
• _________________________________________
• _________________________________________
• __________________________________________
• __________________________________________
• __________________________________________
Why Bother?
Create products people want to buy

Stop wasting Money on channels that don't work

                Sell more to existing customers

Know exactly where to find your customers

                            Make more money

             Make a difference
Who is Your Customer?
Think of Key Descriptors
Senior Bank Executive?

College student?

Single Mom?

DJ?

Newly Married?
Customers are Complex
They don't just fit into one
"bucket"

But, they fill each bucket
slightly differently

College student might spend
more time on humor sites
while a mom might spend
more time on recipe sites
Your Product May Have
Different Types of Customers
Exercise
Create a Customer Avatar

             Who am I?

What do I spend most of my time doing?

        Where do I hang out?
Name:
Role:

 3 Key Descriptors
 
 -
 
 -
 
 -
What keeps me up at night?


This is the most important question
      you need to ask yourself
• -

• -

• -

• -
We are mostly wrong

The key is to not waste
too much time or
money being wrong
Your Hypothesis

I think ______________

I will ____________

I will measure __________
• I think:

• I need to:


• I will measure:
Compete on Value
Produce Value that
 Customers Want
• Solve
• Save
• Provide
• Deliver
• Supply
• De-stress
• -

• -

• -
• Only the work that adds value to ___________ is
    actually productive work
Selecting the Right
    Advertising Medium

Where does _________
hang out?

How do they currently
buy things they need?
• -

• -

• -
Exercise

Where would you advertise if you
  wanted to market to you?
Now, Make your
Marketing Effortless

Use what you have created today to put
together your marketing plan

Execute your marketing plan
Marketing Plan
              Mastermind
Save time

Get feedback

Use my experience

Use your peers' expertise

Stay accountable

Achieve your results
Marketing Plan
               Mastermind
7 one hour training sessions

Assignments and feedback

Peer assistance and networking

Strategic marketing plan

Execution help and
accountability

Marketing plan
implementation
ActionableBusinessTraining.com/mastermind


     Thank you for attending!
Questions?

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