This document outlines a pitch for a music video narrative that explores the perspectives of both males and females after a relationship breakup. It proposes using themes of escapism through alcohol, smoking, nature, and unclear thinking to represent how the main characters deal with their troubles. Color schemes and graphic matches between broken glass and phones are suggested to create a consistent brand identity across the music video, packaging, and website.

1. BRAND IDENTITY
PITCH
Bethany, Niamh and Jacob

2. Narrative
◦ Our music video narrative revolves around the male’s perspective on a relationship breakup. We
have chosen to revolve the narrative around real life issues that our target audience can relate to
as looking from our primary audience research, this is what our target audience want to see
within a music video.
◦ Video introduction to create strong audience positioning.
◦ As the narrative continues the audience are then begin to relate into the females perspective of
the relationship which makes sure the secondary audience is represented.
◦ Use of a cliff-hanger

3. Escapism
◦ One theme that we do want to focus on is escapism as we have learnt that our target audience
use music as a way to escape their lives for a few minutes or is used to concentrate.
◦ Alcohol & Smoking, Use of the male being drunk and related to alcohol shows that his troubles
are pushed aside from the influence of alcohol, But also the smashed glass used from the bottle
can relate back to brand identity with the artist image and logo.
◦ Smoke/Mist - This is another theme that we want to convey as it can illustrate the main
characters unclear mind due to the alcohol and breakdown of his main lesson. This is something
that would also work with fog and mist which is quite accessible within the season that we will
be filming in.
◦ Nature i.e. waling in the park, the girl leaves her house as use of escapism away from her stress
and frustration away from the male

4. Colour Schemes
◦ We haven’t fully come to a conclusion on a colour scheme but we have a lot of ideas which we
are going to get our target audience to choose from via a survey.
◦ Natural Colours which will link to our concept of using nature as a form of escape.
◦ With the colour scheme, this is something that we are going to use to link all the products
together by using the colour in the music video, digipak and webpage.

5. Graphic Match
◦ With our idea of the broken glass bottle, we have had the idea of a graphic match shot of the
protagonist looking into the broken pieces i.e. the mess of his life.
◦ Furthermore, we want to use the graphic match with the use of the different characters phones
in different locations.

6. Brand Identity
◦ We want to create our brand identity by keeping colour schemes, typeface and themes
consistent throughout each of the products.
◦ For the logo we have come to the decision of a broken glass affect, which is replicable in our
digipak and webpage design. This concept links to the protagonists alcohol problem i.e. broken
glass bottle. We can then incorporate our chosen colour scheme into this.