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VIA NYC
Brand Pitch &
Visual Identity
Proposal_
_PaGE 1   _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc



Agenda

Brand                                    Visual Execution
_What is VIA NYC?                        _Value translation
_Why branding?                           _Logotype
_Brand definition                        _Website


_PaGE 2        _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




_PaGE 3        _Via nYc   _Brand Pitch   _2011-11-29
WHAT IS VIA NYC?

Ulrik + Experience + Network in NYC + Service
= Creative Concierge for European companies




_PaGE 4   _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




_PaGE 5        _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc



Positioning

Somewhere between the
consulate General
and a tourist travel guide.




_PaGE 6         _Via nYc      _Brand Pitch   _2011-11-29
Why branding?

                                    _create platform for engaging new clients
                                    _Virtual store front
                                    _communicate brand values
                                    Goal: visitor‣lead generation




_PaGE 7   _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




_PaGE 8        _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




Brand Definition_


_PaGE 9        _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc



Big Idea.




_PaGE 10       _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc



Value Proposition
taking the stree out of doing
business in new York

_Understand European clients




_PaGE 11       _Via nYc         _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




_PaGE 12       _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




Visual Execution_


_PaGE 13       _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc



Translation
Understanding ‣ clear Scandinavian/European aesthetic
Serious Business ‣ Solid high-quality fonts
Feeling of comfort ‣ images of cozy home




_PaGE 14       _Via nYc     _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




_PaGE 15       _Via nYc   _Brand Pitch   _2011-11-29
_Brand Pitch
Via nYc




_PaGE 17       _Via nYc   _Brand Pitch   _2011-11-29
_PaGE 18   _Via nYc   _Brand Pitch   _2011-11-29
aLL riGhtS rESErVEd
                                                                 MathiaS VEStErGa ard cOrP.




                                                   a arhUS              YELLOW cOcK StUdiO
                                                                                GraVEn 16B
                                                                             8000 a arhUS c

                                                   nEW YOrK           1323 MYrtLE aVE aPt 3r
                                                                          BrOOKLYn nY 11221

                                                   cELL                        +45 27102711
                                                   E-MaiL      M@MathiaSVEStErGa ard.cOM
                                                   WWW        WWW.MathiaSVEStErGa ard.cOM




_PaGE 19   _Via nYc   _Brand Pitch   _2011-11-29

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Via NYC Agency Brand pitch