This document proposes merging different sections of Visit Sweden's website to create a more cohesive experience for visitors. Currently, information, inspiration, actions, and navigation are separated, making content difficult to find. The proposal suggests merging these parts so that information can be inspirational, navigation informative, and so on. It concludes that a new, merged website structure at visitsweden.com could welcome visitors better and improve how the site works.

1. Visit Sweden
Creative solution proposal
2007-10-22

2. Where we are today*
*2007-10-22

3. We will not create new content
The information stays the same (except for the community)

4. The inspirational content is scattered
How can we use this great content better?

5. The action points are not in focus
Let’s always point the visitor forward

6. The navigation is one dimensional
More ways to access (the right) content. Avoid dead ends.

7. This is Visit Sweden today
Clearly separated parts

8. So...
The information is separated from the
inspiration which is separated from the action
which is hard to find through the navigation.

9. We asked ourselves:
What can we do about it?

10. Can information be inspirational?
Can navigation be informative?
Can information be a means of navigation?
Can navigation lead to action?
Can the action be informative?
Can navigation even be inspirational?
Or informative?
Can...

11. Well, we say YES

12. Let’s merge the parts
Today

13. Let’s merge the parts
Today Tomorrow

14. What does this mean?

15. Well, we decided to do a reality check.
Or two actually.

16. How do we merge the parts:
In how we welcome the visitor
In how the site works

18. 18

29. See the final result at
visitsweden.com
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