The document analyzes two music advertisements and discusses elements from each that could be incorporated into the author's own advertisement. The first ad, for Gwen Stefani, effectively uses shots from her album cover and music video to connect the two. Its use of color symbolizes her style of music and lyrics. The second ad, for Manic Street Preachers, gains credibility through positive reviews. Its postcard-style layout reflects the album title and uses black and white to look professional. The author wants to borrow elements like connecting the video and album visually, using colors thematically, and incorporating reviews in their own ad.

1. Advert Analysis
I will analyse two adverts both with different elements that I would like to incorparate into my own
advertisement;
GWEN STEFANI – LOVE, ANGEL, MUSIC BABY. - The first thing that caught my eye about this
advert, was the fact that she had used a shot from her album cover as well as from the first video
from the record. This is a good idea, because if someone was watching the video but didnt know
the artist, by seeing this they can then make the link between the two, or vise versa. Its like killing
two birds with one stone. I would like to use this element in my video, as I have a lot of interesting
shots. I like that the writing is at the bottom of the page because, it makes your eyes attract to the
picture first before seeing that. The record label is clearly contrasted against the white backround,
and gold writing. This is a good idea because then when the audience sees it, if they like Gwen
Stefani's music, they may check out the target label, to look for other bands similar. This is a good
way of selling the record company. In the picture itself, there is colourful waves around her head.
This is a good way of symbolizing the style of music she is trying to sell, which is quite funky and
colourful. It could also be a reflection of what the lyrics in the music are about, because they have
come from her thoughts. She is holding a crown and septre which symbolises power. The main
colours used in this advert is gold and white, again which symbolises her wealth, and that she is
like a queen to the music industry. Using a themed set of colours also keeps it simple, but effective
so I would like to do that in my advert.

2. MANIC STREET PREACHERS – POSTCARDS FROM A YOUNG MAN – What caught my eye about this
advert, was the fact that there was loads of stars and reviews, praising the album. This is a great
idea to sell a song or record, because if people believe that someone from a magazine thinks its
great, then it must be true, so they will then go purchase it for themselves. I would like to use this
in my advertisement. The layout and style of the picture reflects on the album title, as it is shaped
like a postcard, while a man is taking a picture. The fuzzy quality of the photo, is like what it would
look like on the camera. The is also advertisement for play.com which is trying to get the audience
to go on their site by pricing the album for less. I like the fact that the writing is on the left and the
picture on the right, as it is quite different to the usual adverts that I've seen. I also like the use of
black and white, because it makes it look more professional – even sophisticated. It helps to
portray the shadows and contours of the man. I would like to use this element in my video.