This document describes a vehicle tracking device and provides details about the product, its features, the organization's mission and vision, a marketing plan, SWOT analysis, and marketing strategies. It discusses that the device uses GSM and GPS to provide security against car theft and allows controlling the car via SMS. The organization aims to set standards in software security by providing customized products meeting customer needs. The marketing plan includes targeting middle and high-income customers and pursuing new technology. Strengths include updated technology and experienced staff, while weaknesses are a new product and lack of awareness.

1. Submitted by:-
Priyanka Sharma
Shashank kumar
Sourbh Ahuja
Tarun Bhatia

2. Detail description about the
product
 GSM, which stands for Global System for Mobile
communications
 It is vehicle tracking device. A Vehicle Tracking
system is a typical combination of the hardware and
software
 It provides security from theft of car

3. Features
 It is GSM based device, which uses GPS.
 Compatible with inbuilt car alarm system.
 Two way alarm system.
 4 mobile no.’s to operate the system.
 Stop the car in running mode by SMS.

4. Mission & vision of organization
 COMPANY MISSION STATEMENT
 “To set world class standards in the software (security) industry
through providing a unique & customize products that is prepared in
accordance with security requirement striving to satisfy customer
requirement and needs and serving the Society”
 COMPANY’S VISION STATEMENT
 “To be a global leader in the Software (security) industry, dedicated to
provide latest and unique product and services with the latest
technology and a role model for all software industries.”There is a
strong emphasis on Research and Design in the new organization
together with a willingness to collaborate with other companies to
bring advantaged products to the market

5. . Marketing plan
 Executive summary
 Current situation & trend
 Performance review

6. SWOT Analysis
 STRENGTHS:

 Updated and latest technology

 Quality product

 Specialists available for specialized jobs and tasks

 Very experienced staff to its credit
 Targeted to middle and high class people.


7. weakness
 new product
 People are not fully aware about the technology.
 OPPORTUNITY
 Wide market with less no. Of competitors.

 Pursue the newer technology & techniques.

 Market is very big & attractive

 Take-over of the distributor

8. THREATS
 Political instability.
 Technological changes.
 New entrance from the exiting competitor
 OBJECTIVES & ISSUES
 We have to provide customize security device to the
customers without compromising on quality with low
profit margin.

9. Marketing Strategies
 POSITIONING STRATEGIES:
 PRODUCT STRATEGY:
 PROMOTION STRATEGY
1. Push
2. Pull
 PRICING STRATEGIES:

10. MARKETING MIX
 Product
 Price
 Place
 Promotion