The document outlines the career of Tathagat Jena, a Deputy GM at Samsung India with a decade of experience in marketing and product management. It describes the role of a product manager, which includes product planning, marketing, and navigating the product life cycle, alongside challenges in the mobile industry. It highlights necessary qualifications, such as an MBA in marketing and experience in the field, as well as potential salary ranges and opportunities within various sectors.

1. Product Management as a Career

2. Tathagat Jena
Deputy GM
Samsung India Electronics Pvt. Ltd.
With an experience of about 10 years in Marketing & Advertising
Industry, he has played an instrumental part in branding & identity,
product packaging, complete 360 approach to product launches,
International standard of retail visual merchandizing concepts,
innovative event themes & concepts, consumer research , SWOTs &
need gap analysis in various organizations.At present he handles the
Brand Marketing responsibility for mobile division of Samsung.

3. What is Product Management ?
• Organizational Lifecycle
Function
• Deals with Planning or
Forecasting or Marketing of
Product
• Entails channel sales &
distribution
• Manage product at all stages
of PLC

4. Product Life Cycle

6. Role of Product Manager

7. Role of Product Manager
Product Product
Planning Marketing
R &D Market
/Customers

8. Product Planning
• Identifying new product candidates
• Gathering market requirements
• Defining product requirements
• Determine business-case & feasibility
• Scoping & defining new products at high level

9. Product Planning
• Evangelizing new products within company
• Building product roadmaps
• Ensuring products are upto specifications
• PLC considerations
• Detailed product planning

10. Product Marketing
• Product positioning &
outbound messaging
• Promoting the product
with press, customers &
Partners
• Conduct Customer
feedback
• Bringing new products to
market
• Monitoring the
Competition

11. Challenges of Product Manager in
Mobile Industry
• Bring Innovation in Product
• Fill need gaps
• Keeping abreast with newer
technologies
• Finding appropriate value ads
for the product
• Finding appropriate pricing
for the product

12. Eligibility
• Preference is given to
MBA- Marketing
• 4 Years Exp. In
Marketing/Sales

13. Remuneration
• More the experience, more is the pay.
• Salary ranges from Rs 5-15 Lakhs pa.

14. Companies providing
Career Opportunities in Product Management
• Central role of every
Industry/Sector
• Role is prominent in
FMCG, Durables & new
category FMCD
• Extremely important for
technology products

15. Thus, their lies a Opportunity for a Career as
Product Manager in Mobile Handset Industry .