This document provides results from a benchmarking study conducted by Best Practices, LLC on new product launch spending in the U.S. market. Key findings include:
1) The average total investment for launch year was $XXX million, with launch year receiving the lion's share of funding compared to previous years.
2) Specialty care launches averaged $XX million in launch year spending, while primary care launches averaged $XXX million due to the larger target audience.
3) Projected peak annual revenue correlated with resource allocations, with products projecting over $1 billion averaging $XXX million in launch year spending.