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Corporate Strategy
Made By : Adit R Purohit
Made By : Adit R Purohit
In Practices, Manager use three type of
strategy each for different level.
•Corporate strategy
•Business or competitive strategy
•Functional strategyMade By : Adit R Purohit
Corporate Strategy
• Corporate level strategy identify the portfolio of business that, in
total ,comprise the company and the way in which these businesses
relate to each other.
Made By : Adit R Purohit
Some standard corporate strategy
• Concentration strategy
• Diversification strategy
• Vertically integration strategy
• Consolidation strategy
• Geographic expansion strategy
Made By : Adit R Purohit
Concentration strategy
• Concentration or single business strategy in which the company offer
one product or product line usally in one market.
Example:-
WD-40 company which make hardware lubricant only.
HIDESIGN company which make only luxury leather accessories and
maintain its specialty.
Made By : Adit R Purohit
Diversification strategy
This strategy implies that the firm will expand by adding new product
line .diversification also means diversifying into products or markets
not related to firms current business or to one another .
Example :-
PepsiCo is diversified. Over the years, PepsiCo added chips and Quaker
oats.
Apollo tyres diversifying into hospitals and entertainment.
Made By : Adit R Purohit
Vertically integration strategy
• Strategy means the firm expands by, perhaps, producing its own raw
materials, or selling its products direct .
Example :-
• Apple opened its open apple stores.
• RPG groups has vertically integrated business lines like Harrison Malayalam
and Phillips Carbon Black that provide necessary important for the group’s
automobile tyre manufacturer Ceat Tyre Ltd.
Made By : Adit R Purohit
Consolidation strategy
• Reducing the Company’s Size
• Example :-
• Cement manufacturer ACC limited consolidated operations by
divesting form many associate companies like International Ferrites
Ltd and Everest industries Ltd.
Made By : Adit R Purohit
Geographic expansion strategy
For instance, taking the business abroad , as PepsiCo also did .
• Example :-
• Asian Paints and outside India by setting up or buying manufacturing
facilities abroad. Asian Paints and subsidiary companies serve
customers in 65 countries with operations in 18 countries.
Made By : Adit R Purohit
Made By : Adit R Purohit

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Corporate strategy

  • 1. Corporate Strategy Made By : Adit R Purohit Made By : Adit R Purohit
  • 2. In Practices, Manager use three type of strategy each for different level. •Corporate strategy •Business or competitive strategy •Functional strategyMade By : Adit R Purohit
  • 3. Corporate Strategy • Corporate level strategy identify the portfolio of business that, in total ,comprise the company and the way in which these businesses relate to each other. Made By : Adit R Purohit
  • 4. Some standard corporate strategy • Concentration strategy • Diversification strategy • Vertically integration strategy • Consolidation strategy • Geographic expansion strategy Made By : Adit R Purohit
  • 5. Concentration strategy • Concentration or single business strategy in which the company offer one product or product line usally in one market. Example:- WD-40 company which make hardware lubricant only. HIDESIGN company which make only luxury leather accessories and maintain its specialty. Made By : Adit R Purohit
  • 6. Diversification strategy This strategy implies that the firm will expand by adding new product line .diversification also means diversifying into products or markets not related to firms current business or to one another . Example :- PepsiCo is diversified. Over the years, PepsiCo added chips and Quaker oats. Apollo tyres diversifying into hospitals and entertainment. Made By : Adit R Purohit
  • 7. Vertically integration strategy • Strategy means the firm expands by, perhaps, producing its own raw materials, or selling its products direct . Example :- • Apple opened its open apple stores. • RPG groups has vertically integrated business lines like Harrison Malayalam and Phillips Carbon Black that provide necessary important for the group’s automobile tyre manufacturer Ceat Tyre Ltd. Made By : Adit R Purohit
  • 8. Consolidation strategy • Reducing the Company’s Size • Example :- • Cement manufacturer ACC limited consolidated operations by divesting form many associate companies like International Ferrites Ltd and Everest industries Ltd. Made By : Adit R Purohit
  • 9. Geographic expansion strategy For instance, taking the business abroad , as PepsiCo also did . • Example :- • Asian Paints and outside India by setting up or buying manufacturing facilities abroad. Asian Paints and subsidiary companies serve customers in 65 countries with operations in 18 countries. Made By : Adit R Purohit
  • 10. Made By : Adit R Purohit