Brainstorming is a technique used by companies for problem solving, learning, planning and team building. The document discusses types of brainstorming such as individual and group brainstorming. It also outlines rules and methods for effective brainstorming as well as common reasons why brainstorming fails such as self-consciousness and lack of focus. Finally, it provides tips on how to overcome failures, including focusing on objectives, starting individually then joining as a group, and combining ideas without criticism.