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Getting The Most From

•
•
G
garceneaux

A look at getting the most from creative audits of direct mail packages and a glimpse into some unique approaches to doing so.

1 of 25
Beyond the Obvious: Getting the Most from a Creative Audit Guy Arceneaux DMFA Luncheon April 26 th 2007
Topics I plan to cover: ,[object Object],[object Object],[object Object]
Reasons to perform a creative audit ,[object Object],[object Object],[object Object],[object Object]
What creative audits are: ,[object Object],[object Object],[object Object],[object Object]
What creative audits are not: ,[object Object],[object Object],[object Object]
The process and what to expect: ,[object Object],[object Object],[object Object],[object Object]
Watch for these Pitfalls: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing for a creative review with an Outside Consultant: ,[object Object],[object Object],[object Object],[object Object]
What is your objective? ,[object Object],[object Object],[object Object],[object Object]
How do I begin?: ,[object Object],[object Object],[object Object],[object Object]
Best practices: ,[object Object],[object Object],[object Object],[object Object]
How should an internal creative audit be structured? ,[object Object],[object Object],[object Object]
Suggested Agenda: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The package audit: ,[object Object],[object Object],[object Object]
Competitive Review: ,[object Object],[object Object],[object Object]
Brainstorming Activity ,[object Object],[object Object]
Materials Needed: ,[object Object],[object Object]
How do you start? ,[object Object],[object Object],[object Object]
Ground Rules for Speed of Light ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Then what? ,[object Object],[object Object],[object Object]
Reviewing the results ,[object Object],[object Object],[object Object]
The Test Packages Review ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Outcome ,[object Object],[object Object],[object Object]
What would I do differently? ,[object Object],[object Object],[object Object]
Thanks for your time. If you would like assistance in planning or staging a creative audit or a brainstorming session, contact me, Guy Arceneaux at Ext. 441.

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Getting The Most From

  • 1. Beyond the Obvious: Getting the Most from a Creative Audit Guy Arceneaux DMFA Luncheon April 26 th 2007
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  • 25. Thanks for your time. If you would like assistance in planning or staging a creative audit or a brainstorming session, contact me, Guy Arceneaux at Ext. 441.