Innovation Seminar EIU Project August 2011

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A presentation delivered by Mr. Syed Rehan on Idea Generation Techniques for APIIT-IRQUE Technopreneur Incubation Center Project.

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Innovation Seminar EIU Project August 2011

  1. 1. Brain blast<br />How to Generate Creative Ideas: An Introductory Seminar<br />
  2. 2. Positive Thinking-A Poem<br />Little bird in the Sky<br />Dropping shit into your Eye<br />You don’t get upset, and you don’t Cry <br />You just Thank God that Elephants do not Fly!<br />08:27<br />
  3. 3. How Ideas are Generated?<br />Generating ideas is not a chance process.<br />Ideas appear to arise when people are actually looking for them.<br />It happens to people who are<br />Curious or inquiring.<br />Engaged in a search for opportunities, possibilities, answers or inventions.<br />08:27<br />
  4. 4. We All See Things Differently<br />Finance R&D Marketing<br />
  5. 5. Teach Idea Discovery Skills<br /><ul><li>Associating
  6. 6. Connecting information and ideas in unusual ways
  7. 7. Questioning
  8. 8. Ask why, why not and what if? Imagine opposites. Place constraints to force alternate ideas
  9. 9. Observing
  10. 10. Look around you. Understand why things work. Especially look at the behavior
  11. 11. Experimenting
  12. 12. Try out ideas. here is even learning in what doesn’t work.
  13. 13. Networking –
  14. 14. get different perspectives from outside your world</li></li></ul><li>Looking for IDEAS<br />Linking Core Strengths and Trends<br />Global Trends<br />Increasing Speed<br />Shrinking Size<br />Smarter Objects<br />Greater Transparency<br />More Collaboration/Co-creation<br />Reducing Carbon based emission<br />Intensifying Competition<br />Demographic Skills<br />More Visual Communication<br />Expanding Commercial Outreach by Nonprofits<br />Increasing Desire for Privacy and Security<br />Where to Look for Gaps<br />Quality<br />Technology<br />Process<br />Efficiency<br />User Friendliness<br />Pricing<br />
  15. 15. Creating an Innovation Pipeline<br /> CAPTURE CATEGORIZECOMMERCIALIZE <br />Inefficiencies Opportunities <br />Trends <br />Gaps<br />Needs<br />Customers <br />Markets<br />Applications Competition<br />Technology<br />Evaluate and prioritize continually in order to choose those to pursue and those to dismiss.  <br />Create new products, services, processes and procedures that build on core competencies and are profitable.<br />New Products and Services<br />Ideas from Team or Individuals<br />Ideas are researched, evaluated, and prioritized<br />High-potential ideas are given resources and a development timeline<br />New Processes and Procedures<br />
  16. 16. Examples of Innovative Companies<br />
  17. 17. Innovation Defined<br />Any IDEA that reduces cost, saves time, delights a customer, creates revenue, increases margins, or improves employee satisfaction qualifies as INNOVATION.<br /> <br />
  18. 18. The Edison Model of Innovation<br /><ul><li>An innovation is a systematic process of identifying, developing and commercializing ideas into useful, valuable products and services. </li></li></ul><li>Edisons’ Five Competencies of Innovation<br /><ul><li>Solution-Centered Mindset
  19. 19. Having the attitude that success is inevitable
  20. 20. Kaleidoscopic Thinking
  21. 21. Generating new ideas and combining familiar ones in original ways
  22. 22. Full-Spectrum Engagement
  23. 23. Achieving “flow” by avoiding unnecessary “friction” (formalities and conventions) and utilizing the full momentum of the mind.
  24. 24. Master-Mind Collaboration
  25. 25. Coordinating knowledge and effort in a spirit of harmony to attain a definite purpose that multiplies individual intelligence in an expanding framework of positive, creative energy.”
  26. 26. Super-Value Creation
  27. 27. Creating and delivering new customer value in the marketplace that goes beyond competitors</li></li></ul><li>A Proposed Innovation Process<br />Individual IDEA Notebooks<br />Inefficiencies, opportunities, trends, <br />gaps and needs for customers, markets, <br />applications, competition, technology <br />and processes<br />Capture, Collect and Share IDEAS<br />Optional Innovation lunches and/or happy hours<br />Innovation Facilitator’s Discuss and Categorize IDEAS<br />Select Brainstorming Teams to Evaluate IDEAS<br />Research and Develop STAR IDEAS<br />Build business case <br />Presentation of STAR IDEAS to Executive Group<br />Approval and commitment of resources and timeline<br /> Design, Develop and Commercialize STAR IDEAS <br />
  28. 28. Carry an IDEA Notebook<br /><ul><li>Give everyone in the team a small, old fashioned paper notebook
  29. 29. A place for “A-ha!” ideas that go beyond daily projects.
  30. 30. Doodle and draw - write and sketch ideas without judgment.
  31. 31. Experiment with streams of consciousness.
  32. 32. Include quotes, interesting articles, etc.
  33. 33. Develop ideas further when possible.</li></li></ul><li>Create Creative Time<br /><ul><li>Encourage taking time to develop and explore ideas.
  34. 34. Spontaneous Creative Time - the idea that just pops into the head moment
  35. 35. Individual Creative Time - daily or weekly planned thinking/problem solving time
  36. 36. Group Creative Time - cross-functional idea reviews
  37. 37. Target Team Time - cross-functional groups to solve specific issues </li></li></ul><li>Capture, Collect and Categorize Ideas<br /><ul><li>What if you had a weekly drop-in lunch for people to bring their ideas
  38. 38. Gather and group the ideas and then call together brainstorming sessions surrounding those ideas.</li></li></ul><li>Collaborate to Evaluate and Prioritize<br />Ways to evaluate ideas<br />Review the captured visions and ideas with others.<br />Expand on these visions and ideas with multi-disciplinary group using “Six Thinking Hats” or similar methods.<br />Choose ideas to research and/or pursue further and assign action items.<br />
  39. 39. Activity <br />08:27<br />
  40. 40. Mentalize!<br />Creative Problem Solving Techniques <br />08:27<br />
  41. 41. Cause & Effect Diagram<br />Cause<br />Cause<br />Cause<br />Cause<br />Cause<br />Cause<br />Effect or Problem<br />Cause<br />Cause<br />Cause<br />Cause<br />Cause<br />Cause<br />08:27<br />
  42. 42. Steps<br />Identify the problem<br />Work out the major factors involved<br />Identify possible causes<br />Categorize cause <br />Use “Why” (Socrates approach) to find root cause.<br />Example: <br />08:29<br />
  43. 43. Ideas are Fragile!<br />08:27<br />
  44. 44. “An idea is fragile. It can be killed by a scornful smile or a yawn. It can be mowed down by irony and scared to death by a cold look” (Charles Browe) <br />“Most cultures throughout human history have not liked creative individuals. They ignore them or they killed them. It is a very effective way to stopping creativity” (Howard Gardner) <br />
  45. 45. Brainstorming<br />Six Thinking Hats<br />
  46. 46. White Hat <br />Information<br />Facts List.<br />Descriptions<br />Objective<br />
  47. 47. Yellow Hat<br />Good Points<br />Optimistic Approach<br />What were the interesting parts of the problem? <br />What are the positive aspects of the problem? <br />Hope <br />
  48. 48. Black Hat!<br />Negative Points List <br />Pessimistic approach<br />What is wrong with plans? <br />What were some of the problems encountered? <br />How/Why did these occur? <br />Cautious & careful <br />
  49. 49. Green Hat<br />Creativity<br />something new. <br />Innovative.<br />Integrative <br />Combining different domains of knowledge<br />
  50. 50. Red Hat<br />Emotions <br />Gut Feeling<br />How do you feel about the solution?<br />Sixth sense!<br />Worries<br />Enthusiasm <br />
  51. 51. Blue Hat<br />Planning<br />Practical steps<br />Resource requirements<br />Processes<br />Milestones <br />Roles and Responsibilities <br />Control <br />
  52. 52. Suggested Sequence<br />Brainstorming Problems<br />Feedback type Problems<br />
  53. 53. Lotus Blossom<br />
  54. 54. Developed by Michael Michalko<br />Steps<br />Describe the problem<br />Surround it with ideas using brainstorming techniques <br />Unfold the lotus blossom<br />Seek practical answers to the problem<br />
  55. 55. A<br />B<br />C<br />H<br />Problem<br />D<br />G<br />F<br />E<br />08:27<br />
  56. 56. 2<br />1<br />3<br />2<br />2<br />1<br />3<br />1<br />3<br />c<br />8<br />B<br />4<br />A<br />8<br />8<br />4<br />4<br />7<br />6<br />5<br />7<br />6<br />7<br />6<br />5<br />5<br />B<br />2<br />2<br />A<br />C<br />1<br />3<br />1<br />3<br />Problem<br />D<br />H<br />H<br />8<br />D<br />4<br />8<br />4<br />G<br />F<br />7<br />6<br />7<br />6<br />E<br />5<br />5<br />2<br />2<br />2<br />1<br />3<br />1<br />3<br />1<br />3<br />G<br />E<br />F<br />8<br />4<br />8<br />8<br />4<br />4<br />7<br />6<br />7<br />6<br />7<br />6<br />5<br />5<br />5<br />
  57. 57. Exercise<br />Social impact of internet and pornography.<br />Limited family outdoor activity opportunities in Colombo<br />Increasing Traffic Offences in Sri Lanka<br />ATM Passwords<br />A service for professionals with busy lifestyles<br />Increasing electricity costs & pollution <br />Growing cases of Internet Pedophiles <br />
  58. 58. Metaphorical Excursion <br />
  59. 59. A metaphor is a thinking technique connecting two different universes of meaning, i.e.<br />Feels like Heaven<br />Flow of Time <br />Fiscal Watchdog <br />Iron Fist <br />They key to metaphorical thinking is “similarity”. The human mind tends to look for similarities . <br />
  60. 60. The Weapon Company <br />A group of engineers at a weapon manufacturing company was struggling to find a new idea for an innovative weapon system. <br />Metaphor “Desert”<br />Cactus <br />Oasis <br />Sand <br />Dunes <br />Insects <br />Predators <br /><ul><li>Scorpions
  61. 61. Snakes
  62. 62. Rattle
  63. 63. Sidewinders
  64. 64. Finds its pray by detecting body heat</li></ul> Result<br />08:27<br />
  65. 65. 08:27<br />
  66. 66. Exercise <br />Generate Ideas for a new security system for a software company using the following metaphors.<br />Cerberus <br />A new service for a hotel using <br />Heaven/Paradise <br />08:29<br />
  67. 67. 08:27<br />
  68. 68. Think BIG!Start Thinking From The Point Others Stop Thinking ©<br />Excellence is not a Random Act, but a Habit<br />(Aristotle ) <br />08:27<br />Thank You<br />

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