From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
A review of the behavioral economics concept of the paradox of choice where some choice is good, but too much choice creates paralysis and dissatisfaction
A Review of “Counterfactual thinking and the first instinct fallacy” by Kruge...Richard Thripp
A Review of “Counterfactual thinking and the first instinct fallacy” by Kruger, Wirtz, & Miller (2005)
Created by Richard Thripp as an assignment for EXP 6506: Cognition and Learning class at University of Central Florida, to help the class understand this journal article.
Presented: 11/05/2015.
References:
Epstude, K., & Roese, N. J. (2008). The functional theory of counterfactual thinking. Personality and Social Psychology Review, 12(2), 168–192.
Kruger, J., Wirtz, D., & Miller, D. T. (2005). Counterfactual thinking and the first instinct fallacy. Journal of Personality and Social Psychology, 88, 725–735.
Source URLs for images used are at the bottom of each applicable slide.
They are not included in the above references.
A review of the behavioral economics concept of the paradox of choice where some choice is good, but too much choice creates paralysis and dissatisfaction
A Review of “Counterfactual thinking and the first instinct fallacy” by Kruge...Richard Thripp
A Review of “Counterfactual thinking and the first instinct fallacy” by Kruger, Wirtz, & Miller (2005)
Created by Richard Thripp as an assignment for EXP 6506: Cognition and Learning class at University of Central Florida, to help the class understand this journal article.
Presented: 11/05/2015.
References:
Epstude, K., & Roese, N. J. (2008). The functional theory of counterfactual thinking. Personality and Social Psychology Review, 12(2), 168–192.
Kruger, J., Wirtz, D., & Miller, D. T. (2005). Counterfactual thinking and the first instinct fallacy. Journal of Personality and Social Psychology, 88, 725–735.
Source URLs for images used are at the bottom of each applicable slide.
They are not included in the above references.
This presentation introduces viewers to concepts in behavioral economics as they relate to healthcare services and decision-making. I discuss a number of heuristics and biases that impact decisions and perceptions, using specific examples from healthcare literature.
Post-Conference presentation at the Predictive Modeling Summit held in Washington DC.
This talk focuses on applying behavioral economic principles to devise behavioral interventions and simulating such behavioral interventions using predictive modeling and agent-based simulation tools to provide managed care professionals and healthcare policy makers with a unique set of tools and techniques to address some of the critical issues of user adoption and controlling healthcare costs. In this talk, I examine the basic principles of behavioral economics, how it can be applied to devise behavioral interventions in the managed care area, and how to develop simulation models to understand the implications before testing and rolling out these interventions.
How to convince your boss to use insights and strategies from Behavioral Econ...beworks
Behavioral Economics has revolutionized our understanding of decision making.
We now know that humans are far from perfectly rational. Instead, there are psychological biases that strongly influence people’s choices.
The result is a more accurate prediction of human behavior, which can facilitate desirable business outcomes.
Once you understand the drivers of behavior, you can change behavior.
Hacking Communities With Behavioral Economics - Jono BaconFeverBee Limited
People are irrational. As community leaders part of our role is to manage irrationality to deliver predictable results. Behavioral economics provides a skeleton for this work and in this new talk from Jono Bacon, he will share some scaffolding that help you to build predictable results out of the randomness of human vision, collaboration, and decision-making.
Studying hidden drivers of decision making through implicit research technolo...Merlien Institute
Presented by Aaron Reid, Chief Behavioural Scientist, Sentient Decision Science
& Stephen Springfield,Sr. Director, Marketing Innovation, PepsiCo/Frito-Lay
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Stock Technical analysis is a free technical analysis and stock screener website devoted to teaching and utilizing the fine art of stock technical analysis to optimize your stock trades
Behavioral Economics and Managment of Pharmaceutical QbD 25 August 2016Ajaz Hussain
Pharmaceutical knowledge pyramid can be toppled easily!
Serendipitous intersection of Behavioral Economics & CGMP.
Why attention to Behavioral Economics can improve management of QbD work-streams?
How? What (benefits)?
Between regulatory query and response there is Design Space. In that space is our comparability protocol…
Learn from author and former ESPN Magazine editor Gary Belsky about how our various unconscious biases drive decision making, and what that means for marketers.
Conference given at the Service Experience Chicago Conference (Aug 2016). This presentation revolves around the three ways in which BE can be used throughout the service design process--examples are specific to Healthcare.
This is a presentation that covers the basic concepts of the book Nudge, by Richard Thaler and Cass Sunstein. We read this book at our UX Book Club meeting, and I presented an introduction to it at the LA IxDA meeting.
Persuasion Equation The Subtle Science of Getting Your Way.docxkarlhennesey
Persuasion Equation: The Subtle Science of Getting Your Way
by Mark Rodgers
AMACOM. (c) 2015. Copying Prohibited.
Reprinted for Personal Account, Purdue University Global
[email protected]
Reprinted with permission as a subscription benefit of Skillport,
All rights reserved. Reproduction and/or distribution in whole or in part in electronic,paper or other forms
without written permission is prohibited.
Chapter 2: Decision Making—The Surprising Reasons People Say Yes and No
Picking his way through the cramped ballroom, with people-filled padded chairs all askew, there was no clear route. Obstacles,
however, were not this man’s primary concern. On his face, you could see his mind racing—searching for what he would say
once he was in front of the crowd. Few people like public speaking, but this situation seemed even more torturous than usual.
He found his standing spot, turned, and faced the crowd.
“I have traveled three hours round-trip every day to attend this session. I’ve driven dangerous roads and in heavy traffic. You
are a talented and knowledgeable group. I have learned from you, and you have learned from me. And I sure could use the
money to help pay for gas. Please, please. Pick me!”
That scene played out in a Calgary persuasion workshop during which I asked three volunteers to vie for a single, crisp $100
bill by convincing the audience to individually award them the money. The idea: Whoever makes the most compelling case,
winning the affections of the crowd, walks away with the cash and the bragging rights.
Participants are allowed to make their case in any way they deem appropriate, with one exception: They can’t share the money
or materially benefit the crowd in any way. (I’ll buy you all drinks!) Adding to the pressure, I give them just four minutes to
develop their case and only 25 seconds to present it.
What would you say if you were in this situation?
This activity mirrors business life today in many ways. You are often in competition with others for the account, the promotion,
the project. You must think on your feet and be able to put together compelling arguments fast, and you might not have much
time to state your case. Sometimes you need to do all this—especially in peer-to-peer persuasion situations—without offering
your target some sort of material gain. Not an easy assignment, to be sure.
The most interesting aspect of this workshop activity, though, is not the people vying for the money—it’s the people deciding
who will earn the money. You may think that people are carefully analyzing participants’ arguments, weighing the pros and the
cons to rationally decide who gets their votes. That’s not what’s happening. At all. The surprising truth is that most people have
no idea why they say yes.
UNEXPECTED TRUTHS ABOUT YOUR THINKING
Nobel Prize–winning economist and author Daniel Kahneman suggests that human beings possess two “systems” for thinking:
one that processes information very quickly, and one that d ...
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
21/09 What's Next Média : Le search fait sa mue DigitasLBi Paris
Le search fait sa mue
Et si la barre de recherche de Google, utilisée par plus de 90% des internautes dans le monde, était en passe d’être supplantée ? En effet, vingt ans après la naissance de Google et sous l’impulsion des nouvelles technologies telles que la reconnaissance vocale, l’intelligence artificielle ou encore la réalité augmentée, le search est en train de vivre une vraie révolution et devient de plus en plus polymorphe.
Une révolution qui va continuer à renforcer l’influence des algorithmes dans nos vies quotidiennes et donc par extension, des producteurs de ces algorithmes - Google et Amazon en tête. Ce nouveau paysage qui se dessine a notamment vocation à remodeler en profondeur l’e-commerce, en instaurant une relation de plus en plus intermédiée entre les marques et leurs consommateurs.
Comme à chaque disruption, il y aura des gagnants et des perdants. D’où l’impérative nécessité de bien saisir les contours et les nombreuses implications de cette révolution qui se joue actuellement. Chez DigitasLBi, nous en sommes parfaitement conscients. Nous avons donc invité un panel d’experts étant au cœur de ce bouleversement, afin qu’ils puissent vous partager leur expérience et vous aider à ne pas laisser passer le train en marche.
Esport - Quelles opportunités pour les marques ?DigitasLBi Paris
La pratique compétitive du jeu vidéo, communément appelée Esport (pour electronic sport) est un marché en pleine expansion. Il intéresse déjà de nombreuses marques, puisque permettant de toucher une cible jeune, souvent présentée comme hermétique à la publicité présente dans les médias dits traditionnels. Pour autant, doit-on penser que ce milieu est réservé, soit à des marques endémiques (matériel informatique, market place high tech, software), soit à d’autres prêtes à mettre un important budget sur la table ?
INTRO : CHATBOTS & AI, the new Graal of the client relationship ? Serge Biscard DigitasLBi
1- PANORAMA (SOON SOON SOON)
Simple bots vs intelligents bots : different types of interactions ?
Study: needs et uses
Bots are the new apps ?
2- CASES Nam Ma Kim FACEBOOK
Feedbacks
3- THE RIGHT APPROACH Grandin Donovan & Alexandre Koch DigitasLBi
Our convictions and methodology
4- THINK BEYOND (AI EVANGELIST EXPERTS – Tom Roope Google / Josh Sutton P.Sapient
Prospective
Le comportement du consommateur connecté 2016 : l’ère de la maturité
Intervenants:
Véronique Beaumont, CEO DigitasLBi France & Serge Biscard DGA DigitasLBi France
Marie Nossereau, Senior planneur stratégique, DigitasLBi France
Raphael Berger, Directeur du Département Média & Numérique, IFOP
Jean-Marc Antuszewicz, Head of Data Strategy, DigitasLBi France
Anthony Grost, Responsable du conseil Stratégique, Demandware
Geoffroy Franqueville, CDO, T.O by Lipton
Intervenants :
JAMILA YAHIA MESSAOUD
DIRECTEUR DES DEPARTEMENTS TELECOM, MEDIAMETRIE
STEPHANE DELBEQUE
GROUP HEAD OF MOBILE & DIRECTOR OF DIGITAL EXPERTISE, AXA GROUP
DENIS DE COSTER
HEAD OF MOBILE SALES SW EUROPE, ADOBE SYSTEMS
What's Next Contenus : Et si on parlait Performance ? DigitasLBi Paris
A la question : évaluez-vous le cout et l’efficacité de vos contenus ? Peu de directions de la communication ou digitales souhaitent répondre. L’énergie dépensée et l’enveloppe consacrée a la création de contenus sont des paramètres à mettre en regard des résultats obtenus. La cartographie de la présence digitale d’une entreprise via ses contenus réserve souvent des surprises tout comme leur rôle dans le parcours d’achat ou dans la conversion
Pour mesurer l’effet d’un contenu, faut-il encore qu’il intéresse ses publics, qu’il soit visible dans les moteurs, et surtout qu’à chaque contenu soit assigne un objectif quantifiable. Performance, audience et engagement sont les trois piliers qui ont guidé notre conférence.
La Personnalisation est sans conteste le « buzzword » du moment, au croisement des problématiques autour du Big Data et du marketing digital. Au-delà des grandes théories, comment apprivoiser la personnalisation et traduire la stratégie en actions ? Comment la mettre au service du business tout en offrant une expérience enrichissante pour le consommateur ?
Depuis 3 ans, DigitasLBi et Adobe travaillent au cœur de cette problématique et mettent la personnalisation en pratique pour de grandes marques. Nous décrypterons ensemble différents cas emblématiques, analyserons les opportunités et les risques, et définirons les stratégies gagnantes… Pour passer du mythe à la réalité.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
11. THEY’RE PROOF THAT OUR BRAINS SOMETIMES MAKE IRRATIONAL
JUGEMENT MISTAKES
12. 2
CASE STUDY:
DAN ARIELY –
PRICING THE ECONOMIST
Predictably irrational, 2007
13. TWO GROUPS WERE OFFERERED TO SUBSCRIBE TO ‘THE ECONOMIST’
… BUT WERE SHOWN DIFFERENT SUBSCRIPTION FORMS
GROUP 1 GOT THIS FORM: GROUP 2 GOT THIS FORM:
14. TWO GROUPS WERE OFFERERED TO SUBSCRIBE TO ‘THE ECONOMIST’
… BUT WERE SHOWN DIFFERENT SUBSCRIPTION FORMS
GROUP 1 GOT THIS FORM: GROUP 2 GOT THIS FORM:
THREE OPTIONS
ECONOMIST.COM SUBSCRIPTION 59$
PRINT SUBSCRIPTION 125$
PRINT & WEB SUBSCRIPTION 125$
ONLY TWO OPTIONS
ECONOMIST.COM SUBSCRIPTION 59$
PRINT & WEB SUBSCRIPTION 125$
16. GROUP 1
84% CHOSE THE MORE EXPENSIVE
PRINT & WEB SUBSCRIPTION
GROUP 2
ONLY 32% CHOSE THE MORE EXPENSIVE
PRINT & WEB SUBSCRIPTION
RESULTS
17. EXPLANATION
GROUP 1
‘THE ECONOMIST’ ADDED THE EXPENSIVE 125$ “PRINT ONLY” OPTION
FOR GROUP 1 TO COMPARE AGAINST
IT MADE THE 125$ “PRINT+WEB” APPEAR AS A GOOD DEAL
THEREFORE SUBJECTS “FORGOT” THE CHEAP 59$ OPTION
18. EXPLANATION
GROUP 2
WHEREAS GROUP 2 WEREN’T BIASED BY THE BAD DEAL
THEREFORE THEY MADE A MORE RATIONAL CHOICE
19. CONCLUSION
THIS IS CALLED ANCHORING
THE TENDENCY TO RELY ON & BE INFLUENCED BY A KEY PIECE OF INFORMATION
(« THE ANCHOR ») WHEN MAKING DECISIONS
34. BECAUSE WE ARE IN A PERMANENT CONFLICT WITH OURSELVES
CONFLICT
COGNITIVE
DISSONANCE
=
NEED TO
POST-RATIONALISE
« I said I would start
exercising »
« I’ll start next Monday»
«You only live once! »
« Today is a special day »
« But I really want to
eat ALL THIS »
35. BECAUSE WE THINK THINGS WORK TH IS WAY
WHAT WE DO
(BEHAVIOR)
WHAT WE THINK
(OPINION)
WHAT WE DO
(BEHAVIOUR)
WHAT WE THINK
(OPINION)
ENVIRONMENT
WHEN THEY ACTUALLY WORK THIS WAY
39. THE ILLUSORY CORRELATION BIAS
Creating illogical correlation between two events
THE EXPERIMENT
Chapman & Chapman (1967) showed students a list of 12 pairs of words based on 7
different words. Each pair only appeared once in the list.
They were asked how many times each pair had appeared:
IN REAL LIFE:
• PowerPoint seems
to crash only when
I’m working on a
very important deck
• Traffic lights change
to red when I’m in a
hurry
Tiger
Egg
Caravan
Tiger
Egg
Caravan
Tiger
Egg
Caravan
Tiger
Egg
Caravan
Water
Lion
Bacon
Thermometer
Water
Lion
Bacon
Thermometer
Water
Lion
Bacon
Thermometer
Pairs that seemed correlated
(e.g. tiger+lion, egg+bacon) were
mentioned more frequently -
even though they appeared
only once
40. THE AVAILABILITY HEURISTIC
Tending to overestimate the importance of an event/fact if we remember it
THE EXPERIMENT
Tversky & Kahneman, 1974
IN REAL LIFE
- We are more afraid to die
in a plane crash than of
an asthma attack,
because we hear more
about plane crashes on
TV
- We overestimate food
scandals because we
remember most the few
ones involving our
favorite fast-food chains
If a random word is taken from an English text, is it more likely that the word will start with K
or that it will have K as the third letter?"
<
>
70% said start with a K 30% said K as the third letter
Most English-speaking people were immediately able to think of many words that start with the letter
K (kangaroo, kitchen, kale), but it took a more concentrated effort to think of any words that had K as
the third letter (acknowledge, ask).
Results indicated that participants overestimated the number of words that started with the letter K:
In reality, there are twice as many words that have K as the third letter than words starting with K !
41. THE CONFIRMATION BIAS
Interpreting information in a way that confirms our preconceptions
Discrediting information that does not support our views
IN REAL LIFE
- Smokers believe studies
showing smoking isn’t
that risky
- We read and remember
more articles about ideas
we agree with
- When it comes to politics,
we think the other camp
is ALWAYS WRONG
THE EXPERIMENT
Lord, Ross & Lepper (1979)
GROUP 1
(AGAINST DEATH PENALTY)
GROUP 2
(FOR DEATH PENALTY)
“THE STUDY hasn’t been
conducted properly and isn’t
convincing”
STUDY
SUPPORTING
DEATH
PENALTY
STUDY
OPPOSED TO
DEATH
PENALTY
“THE STUDY hasn’t been
conducted properly and isn’t
convincing”
STUDY
SUPPORTING
DEATH
PENALTY
STUDY
OPPOSED TO
DEATH
PENALTY
STUDY EVALUATION
42. SEE ALSO…
BARNUM/FORER EFFECT
FALSE MEMORY
CONTRAST EFFECT
FRAMING EFFECT
FUNDAMENTAL ATTRIBUTION ERROR
CONJUNCTION FALLACY
FALSE CONSENSUS BIAS
SELF-SERVING BIAS
LOSS AVERSION
IMPOSTOR SYNDROME
…
45. BY LEVERAGING THEM IN THE RIGHT WAY,
IT’S POSSIBLE TO INFLUENCE USERS’
DECISIONS AND ACTIONS
46. WHAT TO LEVERAGE ?
1. LIMIT CHOICE
2. LEVERAGE SOCIAL PROOF
3. LEVERAGE RECIPROCATION
4. USE THE SCARCITY PRINCIPLE
5. LEVERAGE COMMITMENT
6. SET UP A PROGRESSION DYNAMIC
7. TALK ABOUT SEX (OH YEAH BABY!)
Inspired by “Behavioural economics and digital marketing”
by Vyshnavi Doss , 2012
47. 1. LIMIT CHOICE
Instead of implementing every single social network
plug-ins to encourage content sharing, use only the ones
relevant – e.g. Facebook & Twitter first on Mashable
In a supermarket, study shows:
24 types of beers:
3% purchase
9 types of beers:
30% purchase
48. 2. LEVERAGE SOCIAL PROOF
Amazon set up the standards of cross-sell
based on other customers purchase
Linkedin emailing strategy is based on social
proof. It invites you to do what your professional
network has also done
49. 3. LEVERAGE RECIPROCATION
RockCorps produces some of the hottest gigs in the
music calendar. Here’s the deal: You can’t buy a ticket.
You can’t win a ticket. You have to earn a ticket. The
user has to give 4 hours of his/her time to the
RockCorps community to get a concert ticket in return.
One of the things that prevents lead gen content from going viral is that
anyone wanting to access it has to fill out a form. Pay with a Tweet is a
service that lets visitors access lead gen content without having to “pay”
for it by giving up any personal information on a form - all they have to
do is share it with their own networks or Facebook, Twitter or LinkedIn.
50. 4. USE THE SCARCITY PRINCIPLE
“The last
reservation at
this price
happened five
minutes ago”
“Hurry up, only
1 seat left at
this price”
51. How to make you quit smoking?
ECONOMICS:
CONSUMERS ARE RATIONAL
PSYCHOLOGY/ADVERTISING
PEOPLE REACT TO THEIR
EMOTIONS
BEHAVIOURAL ECONOMICS:
PEOPLE ARE PREDICTABILY
IRRATIONAL
Prohibitive pricing for
cigarettes
Provoke fear and guilt Pledge to give up smoking in a
digital public place eg. Facebook
5. LEVERAGE COMMITMENT
52. 6. SET UP A PROGRESSION DYNAMIC
VS
Regular one piece form with many
boxes in a single interface
The goal-gradient effect: the smaller the goal, the
closer and more reachable it seems
Linkedin
profile
registration
Dropbox: rewarding
step-by-step sign in
56. We have an “old” brain: the reptilian complex. It used to be responsible for instinctive behaviours to ensure
human survival. The reptilian complex basically asks itself three questions:
CAN I EAT IT?
WHY?
CAN I HAVE SEX WITH IT?
CAN I DIE BECAUSE OF IT?
57. WHY?
We have an “old” brain: the reptilian complex. It used to be responsible for instinctive behaviours to ensure
human survival. The reptilian complex basically asks itself three questions:
THAT’S WHY WE ARE STILL INEVITABLY
ATTRACTED TO PICTURES OF SEXY
MEN/WOMEN,
MOUTH-WATERING FOOD
OR DANGERS/ACCIDENTS…
IT’S OUR OLD BRAIN REACTING
58. OK, THIS LAST EXAMPLE HAS NOTHING TO DO
WITH DIGITAL MARKETING…
61. NOPE, THE DECISIONS WE MAKE ARE NOT RATIONAL
THIS IS NOT A SCIENCE, IT’S JUST AN ALTERNATIVE WAY TO ANALYSE CONSUMER
BEHAVIOUR
AND CONSUMER BEHAVIOUR IS A BIG CHALLENGE FOR THOSE WORKING
TO BUILD USER-FRIENDLY EXPERIENCES ONLINE
Plus tu t’approches de l’objectif plus tu t’actives pour l‘atteindre, d’ou l’interet de montrer la progression: the goal gradient effect
Plus l’objectif est proche, plus les utilisateurs sont motivés, surtout si ils voient leur progression (visuellement sur une interface)
----- Notes de la réunion (15/07/14 10:49) -----
PLUS LES OBJECTIFS PARAISSENT PETITS PLUS ILS SEMBLENT ATTEIGNABLES