The document discusses how behavioural economics can be applied in digital marketing. It begins by contrasting classical economics assumptions about rational decision making with the realities of human psychology. Behavioural economics recognizes that humans are predictably irrational and influenced by subtle contextual factors. The document then provides several examples of how behavioural economics concepts like social proof, scarcity, commitment, and feedback loops can shape online user behaviour and decisions in a way that nudges them towards a desired conversion or action. It argues that digital choices can be designed by employing hidden psychological forces that have more influence on decisions than long-term consequences.
Here are Dan Ariely’s Predictably Irrational slides from his presentation at the World Innovation Forum about how people make decisions and a bit about their motivations
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
How to convince your boss to use insights and strategies from Behavioral Econ...beworks
Behavioral Economics has revolutionized our understanding of decision making.
We now know that humans are far from perfectly rational. Instead, there are psychological biases that strongly influence people’s choices.
The result is a more accurate prediction of human behavior, which can facilitate desirable business outcomes.
Once you understand the drivers of behavior, you can change behavior.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
Here are Dan Ariely’s Predictably Irrational slides from his presentation at the World Innovation Forum about how people make decisions and a bit about their motivations
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
How to convince your boss to use insights and strategies from Behavioral Econ...beworks
Behavioral Economics has revolutionized our understanding of decision making.
We now know that humans are far from perfectly rational. Instead, there are psychological biases that strongly influence people’s choices.
The result is a more accurate prediction of human behavior, which can facilitate desirable business outcomes.
Once you understand the drivers of behavior, you can change behavior.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
A review of the behavioral economics concept of the paradox of choice where some choice is good, but too much choice creates paralysis and dissatisfaction
A presentation on ways to make oneself mentally agile. There are certain parameters here, laden with examples, following which, anyone should be able to improve themselves, for good.
How to Be a Persuasive Product Manager by reddit Director of ProductProduct School
Product Management Event Held at the Product Conference in San Francisco.
Tyler Odean, Director of Product at Reddit, gave an introduction to our cognitive biases and the psychology of decision making (drawing heavily from Thinking Fast & Slow) to help frame a set of practical tips and tricks for making your arguments as persuasive as possible. Being effective as a Product Manager requires influence without authority - convincing a broad portfolio of stakeholders to work together on a shared vision.
This deck accompanied Kelly Baron's SXSW talk on 3/13/17. Nudge theory is about hacking human nature using subtle, context-driven interventions. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true?
Thanks to IoT, we’re designing products that make and break our habits. We applied nudge theory to our healthcare wearable, Under Currents, to solve billions of dollars’ worth of medical errors and save lives. When common sense fails, common sensors help us be the best version of ourselves.
Join Kelly Baron, a business designer from Fjord Austin, as she talks about how to apply nudge theory theory to digital experiences.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recognizable. It must be cause AND effect - insights prompt effect. Insights are things that other people think of, then you immediately wish you had!
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked
Blogging at: NirAndFar.com
Twitter: @nireyal
Where, What, Now - Designing for collective, contextual experiencesLBi User Experience
How people are sharing their location and activities through the use of social check-in and how we can take advantage of this to create contextual, shared experiences and innovate services.
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
A review of the behavioral economics concept of the paradox of choice where some choice is good, but too much choice creates paralysis and dissatisfaction
A presentation on ways to make oneself mentally agile. There are certain parameters here, laden with examples, following which, anyone should be able to improve themselves, for good.
How to Be a Persuasive Product Manager by reddit Director of ProductProduct School
Product Management Event Held at the Product Conference in San Francisco.
Tyler Odean, Director of Product at Reddit, gave an introduction to our cognitive biases and the psychology of decision making (drawing heavily from Thinking Fast & Slow) to help frame a set of practical tips and tricks for making your arguments as persuasive as possible. Being effective as a Product Manager requires influence without authority - convincing a broad portfolio of stakeholders to work together on a shared vision.
This deck accompanied Kelly Baron's SXSW talk on 3/13/17. Nudge theory is about hacking human nature using subtle, context-driven interventions. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true?
Thanks to IoT, we’re designing products that make and break our habits. We applied nudge theory to our healthcare wearable, Under Currents, to solve billions of dollars’ worth of medical errors and save lives. When common sense fails, common sensors help us be the best version of ourselves.
Join Kelly Baron, a business designer from Fjord Austin, as she talks about how to apply nudge theory theory to digital experiences.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recognizable. It must be cause AND effect - insights prompt effect. Insights are things that other people think of, then you immediately wish you had!
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
Examples of the Hook Model in enterprise applications. See Nir Eyal's book "Hooked: How to Build Habit-Forming Products" for more, see: NirAndFar.com/GetHooked
Blogging at: NirAndFar.com
Twitter: @nireyal
Where, What, Now - Designing for collective, contextual experiencesLBi User Experience
How people are sharing their location and activities through the use of social check-in and how we can take advantage of this to create contextual, shared experiences and innovate services.
5 trends, no more than 20 slides apiece, speakers had 5 minutes. Not unlike Ignite, without the automatic slide advances. Great stuff from Team Empower.
"Novo cenário da comunicação global" / Marketing Inflection Point
8 principles for success:
1) We can´t generalise any more ..need to plan segmented
2)Tipping Points: Customer expectations being disrupted
3)Need to contextualise change for our prospect
4)Be organised: Conscious competence
5)You & Me: New roles & New competition
6)We need to build value added services to have a differential
7)We all need to be curious and proactive
8) New specialist career opportunities
20 years 20 mistakes I've made as an entrepreneurDavid Rose
I was asked last week to speak in a class at MIT on entrepreneurship. Rather than a self congratulatory parade through past products and companies that I’m most proud of, I gave the talk that I wished someone had given when I was a student 20 years ago at HBS taking a course on entrepreneurship. In that course I remember meeting Richard Branson, the founder of Virgin who came in to give us his simple self-aggrandizing recipe for success (passion + persistence, bla bla bla). It’s humble to talk about your mistakes, but hopefully more useful. And slightly cathartic…
Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft more compelling, high-performing campaigns that drive engagement with your audience.
Using Psychology to Create High Performance EmailsJonathan Pay
Chances are that you’re creating email without a full understanding of your audience’s behaviors and preferences. But real value is created when we fully understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing to email—including personality types and cognitive biases—we can craft more compelling, high-performing campaigns that drive engagement with your audience.
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
My keynote for the latest Design-LobbyForum.
Visual Content Rule the World and we are living into a Visual Environment.
Understand and Conquer!
http://XPLAIN.co
The Web is a Visual World, where Visual Content Rules!
See how you can Master it in Social Media and Beyond, on this keynote for the latest Design-LobbyForum by XPLAIN' founder Stefanos Karagos.
http://XPLAIN.co
Quite interesting discussion on evolutionary psychology and UX by Laura Gordon and Hazel Bolton for NUX 02/02/15.
Covers some broad CX and Evolution based ideas we thought may be interesting to discuss with a group of passionate UX talent.
From DNA to to forms and captchas it;s a diverse slide set.
Getting your brand to awesome: a short guide to brand strategy in the digital...Simon Pearce
Please consider downloading this presentation for a crisper looking version - viewers on slideshare can experience font clipping and blurring.
As the effects of digital technologies ripple through our culture,the impact can be felt almost everywhere. The implications of these technologies go far beyond the technologies themselves. Unrestricted access to a growing mountain of data is changing attitudes, culture and the rules of success in business and in branding. In the future, the most successful brands will be those that can capture their customers' imaginations, not just with what they say, but with how they behave, and the experiences they provide.
SxSW 2013: Behavior Change as Value PropositionChris Risdon
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. But where does persuasion live? What's caused the tipping point for the growth of this new wave of services? The primary characteristic of our new, connected world is the increasing ubiquity of sensors providing the ability to collect data passively and present it back—via feedback loops and visualizations—in a meaningful way to the user. New "smart products" with personalized intelligence about our behavior help us track how many time we brush our teeth or walk the dog with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?
This article, written by Saurabh Gupta, Managing Director, Human Factors International, was published in issue 08 of the Social Technology Quarterly.
Summary: Persuasion, Emotion and Trust take designing
beyond usability to building deeper relationships with customers. They enable brands to understand what triggers customers to respond and make purchase decisions.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
6. The great issue in our industry over the last 15
years is that, while there has been an explosion
in the technologies and media available to
marketers, our models and metrics describing
human behaviour and decision-making have
often been left stuck in the 70s.
Rory Sutherland, Vice Chairman, Ogilvy Group
7. Quit smoking
BEHAVIOURAL
CLASSICAL PSYCHOLOGY/ ECONOMICS
ECONOMICS ADVERTISING
Humans are
Consumers are Humans are
“predictably
rational emotional
irrational”
Induce fear or guilt Pre-commitment:
via anti-smoking Pledge to give up
Prohibitive pricing for campaigns smoking in a public
cigarettes forum like Facebook that
Deter using will help people control
grotesque images future behaviour.
8. Ease traffic congestion in Singapore
BEHAVIOURAL
CLASSICAL PSYCHOLOGY/ ECONOMICS
ECONOMICS ADVERTISING
Humans are
Consumers are Humans are
“predictably
rational emotional
irrational”
Fixed fee ($60 per It’s cool to cycle to ERP: Institute a
month) to drive in work. variable “pay for Feel the
pinch!
“restricted zones”. usage” system,
Prohibitive pricing for Make friends by where loss incurred is
car ownership carpooling. made visible every
Increased parking time the option is
charges used.
Increased vehicle
taxes
10. Behavioural economics in a nutshell:
Employing hidden forces
to shape decisions
In making decisions about life and what we buy and do, the
context, framework, interface, medium and pathways through which
we reach decisions may have a greater influence on the decisions we
take than the long-term consequences of the decision.
11. Behavioural economics in digital marketing:
Engineering the smoothest
path to conversion
High
Triggers
succeed here
Motivation
B=MAT
Triggers
fail here
Low
Hard to do Easy to do
Ability
BJ Foggs’ Behavioural Model
33. Status quo bias
People will usually follow the path of least resistance when given
options.
• I’d like to register as an organ • I do not wish to register for organ
donor donation
2
• I’d like to skip this question
1 • I’d like to register
• I’d like to defer my decision
• I’m already registered 3
Default position: Default position:
You are not a willing You are a willing
donor donor
34. 1
2
3
Setting the default position
Set the default, but ease the adoptive
process by providing pre-launch opt-ins
45. Feedback loops in digital marketing
Encourage consumers to
reveal more information about
themselves for a relevant benefit.
46. How many more
miles do I need to
achieve PPS
membership?
Loyalty
Am I on my way to
retaining or losing my
Elite status?
Feedback loops in digital marketing
Compel loyalty by providing
visual progress reports against set goals
50. data FRAMING mobile
SOCIAL PROOF purchase FEEDBACK LOOP
apps LOSS AVERSION social
PARADOX OF
STATUS QUO BIAS crm / loyalty
CHOICE
click throughs COMMITMENT website design
SCARCITY edm RECIPROCITY
Clearly understood principles for driving conversions