15 Behavioural Economics Principles to increase ConversionsSiteVisibility
This presentation demonstrates the value of understanding and using a variety of behavioural economics principles to achieve results in your digital marketing campaign.
Behavioural Economics content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics:
Alternative Views of Consumer Behaviour
Behavioural Biases
Nudges
Aspiration, confidence, fear of failure and trust play a role in the B2B buying mindset. It sounds obvious, but avoidance of risk is a key component of business continuity and it’s easy to forget that B2B buyers are human beings, rather than rational decision-making robots. Brands need to invest time in understanding how their audience makes decisions if they are to influence them
Behavioral economics overview presentation at TGASKurt Nelson, PhD
The following was the presentation that I gave at the TGAS conference in Texas this spring. Highlighting some of the behavioral science principles that can be used to help improve your incentives and sales operations.
15 Behavioural Economics Principles to increase ConversionsSiteVisibility
This presentation demonstrates the value of understanding and using a variety of behavioural economics principles to achieve results in your digital marketing campaign.
Behavioural Economics content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics:
Alternative Views of Consumer Behaviour
Behavioural Biases
Nudges
Aspiration, confidence, fear of failure and trust play a role in the B2B buying mindset. It sounds obvious, but avoidance of risk is a key component of business continuity and it’s easy to forget that B2B buyers are human beings, rather than rational decision-making robots. Brands need to invest time in understanding how their audience makes decisions if they are to influence them
Behavioral economics overview presentation at TGASKurt Nelson, PhD
The following was the presentation that I gave at the TGAS conference in Texas this spring. Highlighting some of the behavioral science principles that can be used to help improve your incentives and sales operations.
Slides Jeff Otto recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Updated revision presentation on aspects of behavioural economics and topical issues where behavioural nudges are being used to change the choices of consumers and businesses.
A summary of research dealing with two concepts from prospect theory: loss aversion and the endowment effect by Dr. Russell James III, University of Georgia
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...Board of Innovation
Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,…
The following deck was used by @tjalve in our internal #teachme session.
It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects.
The concepts covered are:
1. The Endowment Effect
2. Hyperbolic Discounting
3. The IKEA effect
4. Anchoring Bias
5. The Von Restorff Effect
6. Loss Aversion
7. Hedonic Adaption
8. The Bandwagon Effect
9. The Inaction inertia effect
10. The Zeigarnik Effect
11. The Framing Effect
12. The Goal Gradient Effect
13. The Choice Paradox
14. Round Pricing Preference
15. Reciprocity
Webinar: Using Behavioral Economics to Identify What Motivates Shopper BehaviorRevTrax
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control.
Neil Gandhi, VP of Data Science at RevTrax, and Jura Liaukonyte, SM.A., Ph.D, Professor at Cornell University, recently discussed proven behavioral economic methodologies and how they can be applied to digital tests to uncover the most effective shopper motivators. These learnings can be tied to specific audience segments and applied at scale to increase shopper engagement online and in-store, making national, shopper and trade promotions more impactful and cost-effective.
The webinar is included as the last slide in this presentation (also at https://youtu.be/35CbJRUz1Cs ). Watch the webinar and reference the slides to learn how marketers can leverage behavioral economics to identify triggers that drive shopper behavior along the path to purchase. You will:
- Learn what behavioral economics is and why it is important.
- Understand how behavioral economics is used in the business world.
- Walk through an actual case study on how brands can use behavioral economics to influence a shopper's path to purchase across audiences and channels.
Visit http://revtrax.com/insights to learn how RevTrax can help you combine customer-level data and behavioral economics methodology to test, optimize, and measure your digital promotions and marketing investments.
Post-Conference presentation at the Predictive Modeling Summit held in Washington DC.
This talk focuses on applying behavioral economic principles to devise behavioral interventions and simulating such behavioral interventions using predictive modeling and agent-based simulation tools to provide managed care professionals and healthcare policy makers with a unique set of tools and techniques to address some of the critical issues of user adoption and controlling healthcare costs. In this talk, I examine the basic principles of behavioral economics, how it can be applied to devise behavioral interventions in the managed care area, and how to develop simulation models to understand the implications before testing and rolling out these interventions.
This presentation introduces viewers to concepts in behavioral economics as they relate to healthcare services and decision-making. I discuss a number of heuristics and biases that impact decisions and perceptions, using specific examples from healthcare literature.
Slides Jeff Otto recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Updated revision presentation on aspects of behavioural economics and topical issues where behavioural nudges are being used to change the choices of consumers and businesses.
A summary of research dealing with two concepts from prospect theory: loss aversion and the endowment effect by Dr. Russell James III, University of Georgia
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...Board of Innovation
Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,…
The following deck was used by @tjalve in our internal #teachme session.
It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects.
The concepts covered are:
1. The Endowment Effect
2. Hyperbolic Discounting
3. The IKEA effect
4. Anchoring Bias
5. The Von Restorff Effect
6. Loss Aversion
7. Hedonic Adaption
8. The Bandwagon Effect
9. The Inaction inertia effect
10. The Zeigarnik Effect
11. The Framing Effect
12. The Goal Gradient Effect
13. The Choice Paradox
14. Round Pricing Preference
15. Reciprocity
Webinar: Using Behavioral Economics to Identify What Motivates Shopper BehaviorRevTrax
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control.
Neil Gandhi, VP of Data Science at RevTrax, and Jura Liaukonyte, SM.A., Ph.D, Professor at Cornell University, recently discussed proven behavioral economic methodologies and how they can be applied to digital tests to uncover the most effective shopper motivators. These learnings can be tied to specific audience segments and applied at scale to increase shopper engagement online and in-store, making national, shopper and trade promotions more impactful and cost-effective.
The webinar is included as the last slide in this presentation (also at https://youtu.be/35CbJRUz1Cs ). Watch the webinar and reference the slides to learn how marketers can leverage behavioral economics to identify triggers that drive shopper behavior along the path to purchase. You will:
- Learn what behavioral economics is and why it is important.
- Understand how behavioral economics is used in the business world.
- Walk through an actual case study on how brands can use behavioral economics to influence a shopper's path to purchase across audiences and channels.
Visit http://revtrax.com/insights to learn how RevTrax can help you combine customer-level data and behavioral economics methodology to test, optimize, and measure your digital promotions and marketing investments.
Post-Conference presentation at the Predictive Modeling Summit held in Washington DC.
This talk focuses on applying behavioral economic principles to devise behavioral interventions and simulating such behavioral interventions using predictive modeling and agent-based simulation tools to provide managed care professionals and healthcare policy makers with a unique set of tools and techniques to address some of the critical issues of user adoption and controlling healthcare costs. In this talk, I examine the basic principles of behavioral economics, how it can be applied to devise behavioral interventions in the managed care area, and how to develop simulation models to understand the implications before testing and rolling out these interventions.
This presentation introduces viewers to concepts in behavioral economics as they relate to healthcare services and decision-making. I discuss a number of heuristics and biases that impact decisions and perceptions, using specific examples from healthcare literature.
Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
How to convince your boss to use insights and strategies from Behavioral Econ...beworks
Behavioral Economics has revolutionized our understanding of decision making.
We now know that humans are far from perfectly rational. Instead, there are psychological biases that strongly influence people’s choices.
The result is a more accurate prediction of human behavior, which can facilitate desirable business outcomes.
Once you understand the drivers of behavior, you can change behavior.
Hacking Communities With Behavioral Economics - Jono BaconFeverBee Limited
People are irrational. As community leaders part of our role is to manage irrationality to deliver predictable results. Behavioral economics provides a skeleton for this work and in this new talk from Jono Bacon, he will share some scaffolding that help you to build predictable results out of the randomness of human vision, collaboration, and decision-making.
Studying hidden drivers of decision making through implicit research technolo...Merlien Institute
Presented by Aaron Reid, Chief Behavioural Scientist, Sentient Decision Science
& Stephen Springfield,Sr. Director, Marketing Innovation, PepsiCo/Frito-Lay
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Behavioral Economics and Managment of Pharmaceutical QbD 25 August 2016Ajaz Hussain
Pharmaceutical knowledge pyramid can be toppled easily!
Serendipitous intersection of Behavioral Economics & CGMP.
Why attention to Behavioral Economics can improve management of QbD work-streams?
How? What (benefits)?
Between regulatory query and response there is Design Space. In that space is our comparability protocol…
Learn from author and former ESPN Magazine editor Gary Belsky about how our various unconscious biases drive decision making, and what that means for marketers.
Conference given at the Service Experience Chicago Conference (Aug 2016). This presentation revolves around the three ways in which BE can be used throughout the service design process--examples are specific to Healthcare.
Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.
Super Engaged Gen Y & X: Influencing with social technologies, gamification &...Mark Neely
How financial services organisations can use a combination of behavioural economics principles and social media/mobile technologies to better engage with Gen Y and Millennial consumers.
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
A Study on Mental Accounting:
Its’ Role in Personal Financial Planning of Households’
Thaler (1985) established the concept of ‘mental accounting’; according to which individuals tend to mentally allocate their current and future wealth into non- transferable separate compartments. Further, different levels of utility are assigned to each group which has an irrational impact over their consumption and other decisions. Individuals do not consider that the money is fungible. This leads to less than optimum investment decision making. According to the theory, individuals assign different functions to each asset group, which has an often irrational and detrimental effect on their consumption decisions and other behaviours.
Why is investing relevant to managerial decision making· As wit.docxalanfhall8953
Why is investing relevant to managerial decision making?
· As with all Decision Making, biases and boundedness compromise outcomes
· So many managerial decisions comprise investing something
· Money, time, energy, resources, reputation, emotion, hopes…what else?
· Perceptual and cognitive errors are unavoidable for humans
· Observation insight improvement
· Course objective: to develop comfort with reasoning through complex decisions, yourself and in teams/organizations
· But NOT so you can better exploit others’ compromised DM!
Investment decisions – studied in Behavioral Finance
· Focus on “Prescriptive” or “Descriptive”?
· Reveals how biases affect both individuals and markets
· Individuals/teams/units will be our focus
· Yours, as well as your customers, suppliers, partners, etc.
· Point out analogies where “investment” is in other than $ terms
Main causes of poor investment decisions
· Overconfidence in own knowledge, beliefs, predictions
· “Active trading is hazardous to your wealth”. Men usually worse.
· How do brokerages reconcile the conflicts of interest?
· Optimism about choices made
· Relates to availability heuristics, confirmation bias, and regret avoidance
· Encouraged by financial media – why?
· Denying randomness (or regression to the mean)
· The past usually predicts the future, but not the way most people believe
· Anchoring, status quo, and procrastination
· Tendency toward status quo, consistency, omission, or inaction
· Poor framing and misuse of reference points
· Complexicating gains/losses; not treating sunk costs as irrelevant
· Prospect theory: risk aversion with gains, risk seeking with losses
Active trading
· Traders, like everyone, are likely to regress to the mean
· The mean is losing money, since the bank/casino always get its cut
· Many jumped into the role based on vivid data
· Skewed by availability and affect heuristics
· Most neglected the other side of each transaction
· Other party is likely better equipped than you
· Every transaction has at least two sides, winners and losers
Steps to better decision-making in investing
· Recognize impossibility of outsmarting the market
· Keynes’ analogy of higher-order thinking
· Relates to the “pick a number between 0 and 100” game
· No perfect solution because human nature determines the outcome
· Determine goals and plans, then act on and stick with them
· Balance “shoulds” and “wants” (listen to the angel, mostly)
· Deploy your heuristics in useful ways
· Make long-term plans without near-term emotions
· Develop formulas (plans and policies) objectively
· Then stick to them!
· Extensions to non-monetary investments
· Most of these concepts apply to investments of other resources
· Time, energy, reputation, careers, emotion, hopes, what else?
· Analogies, examples?
Apply the concepts of irrational investment decisions (Above in Blue) to decisions in your life...
Questions:
· In your non-monetary investments (time, energy, attention, careers, hopes, .
Running Head FINANCIAL LITERACY1FINANCIAL LITERACY10.docxwlynn1
Running Head: FINANCIAL LITERACY 1
FINANCIAL LITERACY 10
Financial Literacy
Professor’s Name
Student’s Name
Course Title
Date
Financial Literacy
Introduction
Any average investor of American origin usually makes financial decisions, specifically when it comes to retirement and saving. Some of the costly errors include the failure in making sure that there is receipt of the employer matching contribution towards your saving, inadequate saving, the payment of excess interest costs and excessive fees and the substandard diversification (Deuflhard et al., 2019). The evident prepondence portrays a picture of the general inadequacy of understanding for return, risk and diversification in the stock markets.
The financial literacy is the capability of understanding and correctly applying the financial management skills (Deuflhard et al., 2019). The act of managing debts properly, calculating interests properly, effective planning for finances as well as understanding the time value of money is what financial literacy entails.
The resulting poor financial behaviours and the financial knowledge low levels with the effect being seen in the troubled context of the pension’s disappearance and the improved personal responsibility in terms of the retirement plans well seen in the defined patterns of contribution plans is a good proof that financial literacy is becoming a common phenomenon. In the modern finance, there is a component of punishing financial ignorance and rewarding of the do it yourself component of necessitated by financial knowledge. The lack of regulation of the financial markets and the comparatively easy access to credit has increased further the appetite for financial knowledge (Calcagno et al., 2019). Most individuals are now responsible for making their own investment choices and could end erring in security selection and the asset allocation or even both.
Financial Literacy background information
Financial literacy refers to the ability to effectively and efficiently manage and evaluate your finances so that you make prudent decision geared towards attaining your life goals and achieve the financial well-being (Calcagno et al., 2019). When you are financially literate, you will protect yourself from being exploited either through questionable investments or identity fraud and this allows you to meet the everyday or basic needs.
How financial literacy affects your daily life
There are five basic components or areas in personal finance that people need to acquint themselves for them to become financially stable (Deuflhard et al., 2019). Capturing and making these areas part of your life is important in many aspects of our day to day life and that include;
Income and money
Education, career choices and job skills all affect our finances and income. There has always been a trade-off between effort and time, rewards and money. Time will always be in tandem with money. When you working for a living which many of us.
Tips for mastering the write-ups There rarely exist right answeTakishaPeck109
Tips for mastering the write-ups:
There rarely exist right answers to these questions. That’s what makes the prompts interesting,
useful, and fun (we hope). Good write-ups will always reflect a solid understanding of the
material but more importantly you should be able to apply the concepts to the prompt. This means
that you should not provide definitions and examples from the reading, but instead figure out
what concepts are relevant and how they apply to this business situation.
The following are a few tangible, specific tips based on years of grading write-ups. I offer them to
you in roughly decreasing order of how frustrating their violations are to a grader.
1. Don’t regurgitate the reading. You never need to waste space including definitions from the
reading. Write as if your audience not only has read the assigned materials but also knows
them well. When necessary, cite a concept as briefly as possible. The fact that you’ve done
the reading should be revealed to us by your thinking, NOT by some quotation.
2. Start quickly and end abruptly. For these short write-ups, introductions, background, and
conclusions are entirely unnecessary. Even worse, they take away space that is better used in
other ways. We don’t expect these things to read like English essays. Nor are we strangers to
why you’re writing in the first place. Treat it like an email to a colleague and jump right in.
3. Choose specific over abstract. Precision is good. It’s good for communication, and it’s good
for sharpening thinking. When you feel yourself getting fuzzy, think to yourself: I need an
example. We love examples. Make it real.
4. Be realistic. There is nothing more irritating than a cute suggestion (for example, of how an
organization might mitigate a particular bias) that works theoretically but is utterly infeasible
in the real world. Perhaps the best criterion is to ask yourself if you’d be willing to sit in a
manager’s office advocating his or her use of your recommendation.
5. Less is more. Believe it or not, a common mistake is to include too many ideas — not
because too many ideas itself is bad, but because these ideas, as intriguing, tantalizing, and,
yes, right as they might be, are often too poorly developed. Don’t make this mistake! We’re
not impressed with laundry lists. It’s much better to write about a few things really well.
Oh, and have fun! This is an opportunity to be creative (the risk-reward tradeoff for creativity is
very attractive). A student who is thoughtful and having fun when writing these is generally going
to do pretty well. And get more out of it. Thanks!
Running head: Access to medicines 1
Access to medicines 4
Access to medicines
Student’s name
Name of institution
Date
Access to medicine and affordable healthcare
Many people across the world face many challenges in accessing quality healthcare. This usually affects low income families who find it difficult to access medicine when they get ...
Bringing successful social Nudges into the business world.
Think of a ‘nudge’ as a subtle persuasion technique that uses human nature to encourage people to act.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.