Hacking CommunitiesHacking Communities
@jonobacon@jonobacon
With behavioral economicsWith behavioral economics
Opportunity.
Cheap Computing 3D Printing Drones
Open Source Cloud Crowdfunding
BOLD
AUDACIOUS&
Opportunity.
COLLABORATION
COLLABORATION
DISTRIBUTED
OPEN SOURCE
IS WHERE
SOCIETY INNOVATES
We can do better. Much better.
This is not just about technology.
We are all
human
dignity
Self-respect
contribute
access
Tangible vs. Intangible
WE ARE ALL
IRRATIONAL.
WE ARE ALL
PREDICTABLE.
Behavioral Economics.
System 1System 1
System 1System 1
System 2System 2
TWO GOLDEN RULES
We accomplish our goals indirectly
TWO GOLDEN RULES
• • • 1 • • •
WE INFLUENCE BEHAVIOR WITH SMALL ACTIONS
We accomplish our goals indirectly
TWO GOLDEN RULES
• • • 1 • • •
• • • 2 • • •
S
C
A
R
F
MODEL
STATUS
Clarity in relative importance
CERTAINTY
CREATING A SENSE OF Security And PREDICTABILITY
AUTONOMY
Creating intentional choices
relatedness
Defining clear social groupings and systems
Fairness
Reducing unfair opportunity and rewards
S
C
A
R
F
TATUS
ERTAINTY
UTONOMY
ELATEDNESS
AIRNESS
EXPERIENCE & CHOICE Architecture
RAISE
AWARENESS
DEVELOP
KNOWLEDGE
PRACTICAL
CONTRIBUTIONS
PERSONAL
APPRECIATION
RAISE
AWARENESS
DEVELOP
KNOWLEDGE
PRACTICAL
CONTRIBUTIONS
PERSONAL
APPRECIATION
RAISE
AWARENESS
DEVELOP
KNOWLEDGE
PRACTICAL
CONTRIBUTIONS
PERSONAL
APPRECIATION
RAISE
AWARENESS
DEVELOP
KNOWLEDGE
PRACTICAL
CONTRIBUTIONS
PERSONAL
APPRECIATION
EXPECTATIONS
TRUST
SOCIAL NORMS
INSPIRATION
Opportunity & Belonging
jono@jonobacon.org
WEBSITE
TWITTER

Hacking Communities With Behavioral Economics - Jono Bacon