My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
My notes were done in a mindmap and then exported here as a slideshow. Learn more about today's keynote at https://www.blog.google/products/ads/live-stream-2018/
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Measuring the Success of Your Organizations WebsiteR2integrated
R2i's Director of Search Marketing, Kara Alcamo, explains how to measure the success of your website through awareness, lead numbers, site conversions, site engagement and more at this years C3 conference.
Go On Digitals is one of the top Digital Marketing agencies in India based in Delhi. Run by Vikas Kumar (Digital Marketing Expert). We are a perfect digital marketing agency that discusses and expertly applies all your plan. Also, get here Online Digital Marketing Course with live projects.
27 Digital Marketing Tools - #ClickSummitPTSusan Hallam
Susan Hallam shares her top digital marketing tools. From SEO to CRO, researching keywords to researching competitors, this is a collection of tools for all well rounded digital marketers. First presented at ClickSummit Portugal #ClickSummitPT
FIRST is an award winning digital agency based in Sydney and Auckland. Our expertise has
been built upon more than 14 years experience in digital strategy, web design and build,
search marketing and digital campaigns. We provide businesses with a digital roadmap and
path to their online success. To learn more about FIRST and our Digital Framework visit www.first.com.au.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Collaborate with us to learn more about digital and email marketing and how our teams can help you build a solid business model for you reaping returns for years to come.
http://www.lakeb2b.com
Top 15 Digital Marketing Tools You Must Knowetdigital
Every Digital marketer needs the tools that would make him powerful, a superman in terms of blogging and digital marketing.These Digital Marketing tools will make you insanely productive so that you can skyrocket your Business.
Larry Swanson (Speaker) Content Strategist, Elless Media
Startups need content strategy as much as any big enterprise. But tight budgets and aggressive product goals can push content concerns to a back burner. This session will show the importance of integrating content strategy into your startup's operations. Startups are uniquely positioned to sidestep the content problems that plague more established enterprises. Enterprise content strategists spend 90% of their time fixing content problems caused by a lack of strategy and direction. You'll leave this session with pragmatic, low-budget ways to avoid these problems and build a content culture into your startup from day one.
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketo
Kimi Heskett-Fowler, Marketing Automation Specialist at Hyland Software, shares her company's customer experience using Marketo's marketing software. She discusses why your company needs marketing automation, what to consider when implementing the software, and why you should go with Marketo.
Get Interactive team is a dynamic team of digital experts, focusing primarily on achieving business and communication-relevant results in the field of digital advertising and marketing. Our data-driven approach, a broader understanding of a complex digital environment and the overall speed have helped many companies in achieving outstanding results.
Since 2008 strong regional presence with offices in Slovenia and Croatia and many partners in CEE.
Measuring the Success of Your Organizations WebsiteR2integrated
R2i's Director of Search Marketing, Kara Alcamo, explains how to measure the success of your website through awareness, lead numbers, site conversions, site engagement and more at this years C3 conference.
Go On Digitals is one of the top Digital Marketing agencies in India based in Delhi. Run by Vikas Kumar (Digital Marketing Expert). We are a perfect digital marketing agency that discusses and expertly applies all your plan. Also, get here Online Digital Marketing Course with live projects.
27 Digital Marketing Tools - #ClickSummitPTSusan Hallam
Susan Hallam shares her top digital marketing tools. From SEO to CRO, researching keywords to researching competitors, this is a collection of tools for all well rounded digital marketers. First presented at ClickSummit Portugal #ClickSummitPT
FIRST is an award winning digital agency based in Sydney and Auckland. Our expertise has
been built upon more than 14 years experience in digital strategy, web design and build,
search marketing and digital campaigns. We provide businesses with a digital roadmap and
path to their online success. To learn more about FIRST and our Digital Framework visit www.first.com.au.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Collaborate with us to learn more about digital and email marketing and how our teams can help you build a solid business model for you reaping returns for years to come.
http://www.lakeb2b.com
Top 15 Digital Marketing Tools You Must Knowetdigital
Every Digital marketer needs the tools that would make him powerful, a superman in terms of blogging and digital marketing.These Digital Marketing tools will make you insanely productive so that you can skyrocket your Business.
Larry Swanson (Speaker) Content Strategist, Elless Media
Startups need content strategy as much as any big enterprise. But tight budgets and aggressive product goals can push content concerns to a back burner. This session will show the importance of integrating content strategy into your startup's operations. Startups are uniquely positioned to sidestep the content problems that plague more established enterprises. Enterprise content strategists spend 90% of their time fixing content problems caused by a lack of strategy and direction. You'll leave this session with pragmatic, low-budget ways to avoid these problems and build a content culture into your startup from day one.
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketo
Kimi Heskett-Fowler, Marketing Automation Specialist at Hyland Software, shares her company's customer experience using Marketo's marketing software. She discusses why your company needs marketing automation, what to consider when implementing the software, and why you should go with Marketo.
Get Interactive team is a dynamic team of digital experts, focusing primarily on achieving business and communication-relevant results in the field of digital advertising and marketing. Our data-driven approach, a broader understanding of a complex digital environment and the overall speed have helped many companies in achieving outstanding results.
Since 2008 strong regional presence with offices in Slovenia and Croatia and many partners in CEE.
R. VILLANO - ANIMALS (cd rom vol. 2 part 3 IT-2016)Raimondo Villano
58. R. Villano “Animals. Volume 2”, selezione di fotografie originali e inedite realizzate dal 2004 al 2016, con colonna sonora. (36,8 Mb; 1 files, 50 diapositive), Chiron dpt Ph@rma, Roma, ottobre 2016;
Cómo entender y acercarte a tu buyer persona en el momento correcto y a través del contenido adecuado.
Lead Scoring: Cómo saber que contactos están dispuestos a hablar con tu equipo de ventas
Lead Nurturing: Cómo entregar el contenido correcto a la persona adecuada en el momento oportuno
Muzika është pjesë e formimit kulturor dhe nevojë e përhershme e njeriut.
Ajo komunikon në mënyrë të drejtpërdrejtë dhe kreative me tërë qenien e tij duke ia formuar mjedisin tingëllor.
Comprehensive SEO Strategy & Implementationnadeemsayed13
Our SEO proposal and scope of work outline a tailored strategy to enhance your online visibility, drive organic traffic, and boost search engine rankings. We begin with a comprehensive website audit, identifying key areas for improvement. Our on-page optimization includes keyword research, content optimization, and technical SEO enhancements.
Off-page strategies encompass high-quality link building, social media integration, and online reputation management. We prioritize user experience, ensuring your site is mobile-friendly and optimized for speed. Monthly performance reports and analytics tracking will keep you informed of progress.
Our team is committed to transparent communication, timely deliverables, and continuous adaptation to evolving search engine algorithms. Elevate your digital presence with our proven SEO methodology, designed to propel your business ahead of the competition.
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
A Digital Marketing Presentation is a visual and verbal communication that outlines strategies, tactics, and performance metrics related to promoting products or services through online channels. This presentation typically covers various aspects of digital marketing
Delivering innovative digital retail solutions including website design & development and stock management for car, van dealers for automotive industry
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
Search Experiences is pushing the boundary of innovation and creativity in the integrated media space being the first company to develop the next generation of search built on Web 3.0 technology. To learn more about our unique solutions you can view our slideshow presentation.
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
Opus Momentum - Data Driven and AI Enabled Digital Marketing Agency | Company...Opus Momentum
Opus Momentum is a Digital Marketing Agency born to provide high-quality data driven digital marketing solutions to brands and business in the AI age. Opus Momentum is your premier partner in the digital realm, based in the heart of Bhopal, MP. As a cutting-edge digital marketing company, we harness the power of AI and data-driven strategies to propel your brand to new heights. Our suite of high-quality services includes social media marketing that engages and grows your audience, website design and development that reflects your brand’s essence, and performance marketing that drives results. Trust us to be the momentum behind your online success.
The ultimate guide to effective Digital Marketing Strategies | Emaster DigitalEmasterdigital
Discover the comprehensive insights offered in Emaster Digital's "Ultimate Guide to Effective Digital Marketing Strategies." Dive deep into proven tactics and strategies to not only enhance your online presence but also drive tangible results for your business. From mastering SEO techniques to leveraging the power of social media marketing and email campaigns, this guide equips you with the knowledge and tools necessary to thrive in today's digital landscape. Whether you're a beginner or seasoned marketer, unlock the secrets to success and propel your brand to new heights.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
21/09 What's Next Média : Le search fait sa mue DigitasLBi Paris
Le search fait sa mue
Et si la barre de recherche de Google, utilisée par plus de 90% des internautes dans le monde, était en passe d’être supplantée ? En effet, vingt ans après la naissance de Google et sous l’impulsion des nouvelles technologies telles que la reconnaissance vocale, l’intelligence artificielle ou encore la réalité augmentée, le search est en train de vivre une vraie révolution et devient de plus en plus polymorphe.
Une révolution qui va continuer à renforcer l’influence des algorithmes dans nos vies quotidiennes et donc par extension, des producteurs de ces algorithmes - Google et Amazon en tête. Ce nouveau paysage qui se dessine a notamment vocation à remodeler en profondeur l’e-commerce, en instaurant une relation de plus en plus intermédiée entre les marques et leurs consommateurs.
Comme à chaque disruption, il y aura des gagnants et des perdants. D’où l’impérative nécessité de bien saisir les contours et les nombreuses implications de cette révolution qui se joue actuellement. Chez DigitasLBi, nous en sommes parfaitement conscients. Nous avons donc invité un panel d’experts étant au cœur de ce bouleversement, afin qu’ils puissent vous partager leur expérience et vous aider à ne pas laisser passer le train en marche.
Esport - Quelles opportunités pour les marques ?DigitasLBi Paris
La pratique compétitive du jeu vidéo, communément appelée Esport (pour electronic sport) est un marché en pleine expansion. Il intéresse déjà de nombreuses marques, puisque permettant de toucher une cible jeune, souvent présentée comme hermétique à la publicité présente dans les médias dits traditionnels. Pour autant, doit-on penser que ce milieu est réservé, soit à des marques endémiques (matériel informatique, market place high tech, software), soit à d’autres prêtes à mettre un important budget sur la table ?
INTRO : CHATBOTS & AI, the new Graal of the client relationship ? Serge Biscard DigitasLBi
1- PANORAMA (SOON SOON SOON)
Simple bots vs intelligents bots : different types of interactions ?
Study: needs et uses
Bots are the new apps ?
2- CASES Nam Ma Kim FACEBOOK
Feedbacks
3- THE RIGHT APPROACH Grandin Donovan & Alexandre Koch DigitasLBi
Our convictions and methodology
4- THINK BEYOND (AI EVANGELIST EXPERTS – Tom Roope Google / Josh Sutton P.Sapient
Prospective
Le comportement du consommateur connecté 2016 : l’ère de la maturité
Intervenants:
Véronique Beaumont, CEO DigitasLBi France & Serge Biscard DGA DigitasLBi France
Marie Nossereau, Senior planneur stratégique, DigitasLBi France
Raphael Berger, Directeur du Département Média & Numérique, IFOP
Jean-Marc Antuszewicz, Head of Data Strategy, DigitasLBi France
Anthony Grost, Responsable du conseil Stratégique, Demandware
Geoffroy Franqueville, CDO, T.O by Lipton
Intervenants :
JAMILA YAHIA MESSAOUD
DIRECTEUR DES DEPARTEMENTS TELECOM, MEDIAMETRIE
STEPHANE DELBEQUE
GROUP HEAD OF MOBILE & DIRECTOR OF DIGITAL EXPERTISE, AXA GROUP
DENIS DE COSTER
HEAD OF MOBILE SALES SW EUROPE, ADOBE SYSTEMS
What's Next Contenus : Et si on parlait Performance ? DigitasLBi Paris
A la question : évaluez-vous le cout et l’efficacité de vos contenus ? Peu de directions de la communication ou digitales souhaitent répondre. L’énergie dépensée et l’enveloppe consacrée a la création de contenus sont des paramètres à mettre en regard des résultats obtenus. La cartographie de la présence digitale d’une entreprise via ses contenus réserve souvent des surprises tout comme leur rôle dans le parcours d’achat ou dans la conversion
Pour mesurer l’effet d’un contenu, faut-il encore qu’il intéresse ses publics, qu’il soit visible dans les moteurs, et surtout qu’à chaque contenu soit assigne un objectif quantifiable. Performance, audience et engagement sont les trois piliers qui ont guidé notre conférence.
La Personnalisation est sans conteste le « buzzword » du moment, au croisement des problématiques autour du Big Data et du marketing digital. Au-delà des grandes théories, comment apprivoiser la personnalisation et traduire la stratégie en actions ? Comment la mettre au service du business tout en offrant une expérience enrichissante pour le consommateur ?
Depuis 3 ans, DigitasLBi et Adobe travaillent au cœur de cette problématique et mettent la personnalisation en pratique pour de grandes marques. Nous décrypterons ensemble différents cas emblématiques, analyserons les opportunités et les risques, et définirons les stratégies gagnantes… Pour passer du mythe à la réalité.
Baromètre de l'Experience Marchande Connectée 2015DigitasLBi Paris
Pour guider les marques dans le nouveau parcours d’achat, DigitasLBi lance, pour la 4ème année consécutive en France, une enquête mondiale sur 17 pays. L'étude révèle les dernières tendances et les habitudes consommateurs qui transformeront comment, pourquoi et où nous achetons.
http://www.digitaslbi.com/connectedcommerce2015data/#/
Les Objets Connectés ce n'est plus un sujet de demain. C'est une réalité d'aujourd'hui.
Une réalité pour des marques qui ont compris qu'ils constituaient une révolution dans la relation avec le consommateur. Ils révolutionnent non seulement les usages mais aussi le marketing, les faisant passer d'un marketing produit à un marketing de service. Nous avons donc réuni les meilleurs experts du secteur pour partager leurs expériences concrètes et un éclairage nouveau en la matière.
Intervenants :
Raphael BERGER, Directeur du Département Média & Numérique, IFOP
Rafi HALADJIAN, fondateur, SEN.SE
Didier BOLLÉ, Président Directeur Général, TERRAILLON.
Sébastien JUMEL, Directeur Général, EDELIA
Thomas SERVAL, Net entrepreneurs spécialiste des objets connectés et fondateur de KOLIBREE
Vincent LAMBERT, Directeur Marketing et Grands Comptes, CITYZEN Sciences
Julien Terraz, Creative Technologist, DigitasLBi LAB
WHAT'S NEXT IN...MOBILE ! Pour tout renseignement concernant cette présentation ou pour toute question au sujet de votre stratégie Mobile, merci de contacter Olivier Le Garlantezec - olegarlantezec@phonevalley.com - Directeur Général Adjoint DigitasLBi / Directeur Général Phonevalley
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. D ATA
Data driven insights
Recognize individuals &
individual behavior
1st party
2nd party
3rd party
Measurements,
analytics,
optimization
3.
4. We unite creativity, data , technology and
expertise to optimize media
performance
Understand the needs of the customers
& brands and propose adapted
solutions
5. • Affiliation and recruitement.
• Display, Branding and video.
• Paid Search (SEA)
• Programmatic.
• (Paid )Social & Influence
• Mobile, Application.
• Geotargeting
• SEO and content
6.
On-Page Off-Page
Build a site in a way that is easily
readable by Google.
Facilitate the indexing of your
pages meeting the latest technical
developments in the search
engines.
Keep the history and authority of
your pages (for migration).
Create relevant and fresh content,
targeted keywords that you want
to appear in the search results.
Show search engine that you are
authoritative in your area by
getting links from other sites
related to your industry.
7.
Monitor
continuously performance
using all indicators needed to
optimize your investments
Structure
Campaigns with relevant
keywords and ads.
Bid strategy, positions
Optimize
your ROI, the commitment
of your brand, and the
qualification of your visitors
8. Mediaplanning
Adapted according to
your objectives
Negociations
Agreements to obtain
preferred rates
Measurment and
analyse
Connected on adapted
tools, data reflection
Innovation
Audacious campaign
concepts to enhance
brands
10. First looks, betas,
roadmap influence
& a commitment to
partnership
Strategic relationship
Certifications and
participation in forum
Best in market ad-
tech rate card, first
looks and betas,
roadmap influence,
DVIPs
First looks, betas,
roadmap influence
& a commitment to
partnership
Preferred
pricing, first look,
betas and a
commitment to
partnership
Preferred Rates
Data/music insights
Integration of first party
data to buy
programmatically
Custom products
Unprecedented
access to top
trends and live
adapted
communication
First access to data &
market study