This document discusses data-driven media optimization and personalized solutions. It outlines various media channels including display, video, search, social, and mobile. It also discusses measurement and analytics, content optimization both on and off-page for SEO, and monitoring performance of ad campaigns. Case studies show increases in sales, engagements, visits and video views from personalized ad campaigns. Partnerships are emphasized to gain early access to data, tools and customized solutions to enhance brands.

1. DATA
&
PERSONNALISATION
MEDIA
THAT COUNTS

2. D ATA
Data driven insights
Recognize individuals &
individual behavior
1st party
2nd party
3rd party
Measurements,
analytics,
optimization

4. We unite creativity, data , technology and
expertise to optimize media
performance
Understand the needs of the customers
& brands and propose adapted
solutions

5. • Affiliation and recruitement.
• Display, Branding and video.
• Paid Search (SEA)
• Programmatic.
• (Paid )Social & Influence
• Mobile, Application.
• Geotargeting
• SEO and content

6. 
On-Page Off-Page
Build a site in a way that is easily
readable by Google.
Facilitate the indexing of your
pages meeting the latest technical
developments in the search
engines.
Keep the history and authority of
your pages (for migration).
Create relevant and fresh content,
targeted keywords that you want
to appear in the search results.
Show search engine that you are
authoritative in your area by
getting links from other sites
related to your industry.

7. 
Monitor
continuously performance
using all indicators needed to
optimize your investments
Structure
Campaigns with relevant
keywords and ads.
Bid strategy, positions
Optimize
your ROI, the commitment
of your brand, and the
qualification of your visitors

8. Mediaplanning
Adapted according to
your objectives
Negociations
Agreements to obtain
preferred rates
Measurment and
analyse
Connected on adapted
tools, data reflection
Innovation
Audacious campaign
concepts to enhance
brands


9. 





10. First looks, betas,
roadmap influence
& a commitment to
partnership
Strategic relationship
Certifications and
participation in forum
Best in market ad-
tech rate card, first
looks and betas,
roadmap influence,
DVIPs
First looks, betas,
roadmap influence
& a commitment to
partnership
Preferred
pricing, first look,
betas and a
commitment to
partnership
Preferred Rates
Data/music insights
Integration of first party
data to buy
programmatically
Custom products
Unprecedented
access to top
trends and live
adapted
communication
First access to data &
market study

11. LOGO CLIENT
à placer ici dans
le masque
CASE STUDIES
22/02/2017  11

12. +15%
of Victoria’s Secret Sales
from the Facebook campaign

13. Growing fan recruitment
with increased community
commitments
RESULTS
+65K engagements
+60K visits on site
+103K video views

14. +228%
Strategy coordination on 18 countries