The document emphasizes the importance of various content types in designing impactful brand experiences across multiple channels. It highlights the need for a data-driven content strategy that ensures timely engagement while maintaining relevance and quality amidst rapid production demands. Additionally, it outlines the resources and capabilities provided by Publicis Group to support content creation and distribution.

1. DATA
&
PERSONNALISATION
CONTENT
THAT COUNTS

2. • Campaign content
• Hero content
• Display content
• Native content
• Product content
• Interface content
• Editorial content
• Inbound content
• Social Content
• Content marketing
• Branded content
• Outbound content
We design brand experiences across channels where people consume Content

3. Everything is content and content is for everyday.
Facing the issue of rapidity, reactivity and quantity.
Reach
Audience
Searchable
Right time
Attention
Interest
Trends topics
Relevance
Consideration
Influence
Satisfaction
Prefrence
Engagement
Sharable
Likeable
Comments
R A C E Content
Velocity

4. Content
Strategy
Data driven
Insights
Content
Production
Content
Distribution
SOCIAL MEDIA
DISPLAY / PROGRAMMATIC
IN BAND / OUT BAND
Talent sourcing
Creation & Production
Content audit
Content plan
Editorial line
Tone of voice
Channel planning
Taxonomy
Classification
SEO / tagging
KPI / objectives

5. Powered by Publicis Group massive capabilities & linked with content producers.
Content
Production
30
GRAPHIC
DESIGNERS
1500m2
PRODUCTION STUDIOS
IN PARIS
x
5
INFLUENCER
SCOUTING
10
PHOTOGRAPHERS
& VIDEO MAKERS
25
MOTION
DESIGNERS
120
WRITERS & JOURNALISTS
x
…