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Data That Counts
This document discusses how data from various sources can be used for personalization. It explains that data from partners provides insights into user behavior and values. First, second, and third party data is collected and used for measurements, analytics, and optimization. This data then powers personalization across marketing channels through targeting rules and individual responses at scale. Content is also personalized and distributed through various channels, powered by advanced media technologies.
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Data That Counts
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- 2. Data matching & anonymisation,demogs Attitude & Online behaviours Geolocation 1ST PARTY DATA On-line social monitoring On-line conversation monitoringOur data partnerships give us unprecedented insight into what people do and value most.
- 3. D ATA Data driveninsights Recognize individuals & individual behavior 1st party 2nd party 3rd party Measurements, analytics, optimization
- 4. D ATA Data driveninsights Recognize individuals & individual behavior 1st party 2nd party 3rd party Measurements, analytics, optimization
- 5. T E CH Personalization across marketing channels Targeting rules Individual response at scale
- 6. Connected experiences with innovativecontent. C O N T E N T & D I S T R I B U T I O N Campaign content Social content Real time content CRM content Editorial content Content Marketing … Powered by Advanced Media
- 7. Optimize Transform ANALYTICS Follower Competitor Leader Getting thebasics right by leveraging the key data Improve the overall efficiency of the digital eco-system and join the leaders Change the game by inventing new digital experience & services – fed by an innovative use of data INSIGHTS
- 8. AUDIENCE PROFILING SOCIAL / DIGITAL AUDITS IMPLEMEN- TATION INSIGHTS TESTING PERFORMANCE ANALYSES ANALYSEARCHITECT ACTIVATE Enriching customer profile through online / social data Assessing digital & social presence Implementing webanalytics & social solutions in systems Feeding UX / media proposals through data Validating routes and improving though A/B tests Delivering dashboards and providing analyses 1 2 3 4 5 6