1) Research found that placing healthy foods to the left of unhealthy foods on menus and shelves can nudge people towards choosing healthier options by taking advantage of how the brain mentally maps magnitudes from left to right.
2) A study examined the neural correlates of altruism motivated by either compassion or reciprocity and found both activated similar brain regions but with different communication patterns between areas.
3) Additional research showed that a simple thank you can be more effective at making customers feel appreciated than minor financial rewards, which can undermine genuine gratitude by making it seem transactional.
Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
A review of the behavioral economics concept of the paradox of choice where some choice is good, but too much choice creates paralysis and dissatisfaction
The Economics of Patience: The endogenous determination of time preferenceRussell James
This presentation reviews an economic model by Nobel Prize winning economist Gary Becker and Casey Mulligan incorporating the idea of imagination in time preference.
If money doesn't make you happy, then you probably aren't spending it rightbarrettso
The relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money. Specifically, we suggest that consumers should buy more experiences and fewer material goods; use their money to benefit others rather than themselves; buy many small pleasures rather than fewer large ones; eschew extended warranties and other forms of overpriced insurance; delay consumption; consider how peripheral features of their purchases may affect their day-to-day lives; beware of comparison shopping; and pay close attention to the happiness of others.
Get a solid sense about the impulse for charity and what to pay attention to when writing your fundraising content so that it drives your mission they way it’s supposed to.
Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
A review of the behavioral economics concept of the paradox of choice where some choice is good, but too much choice creates paralysis and dissatisfaction
The Economics of Patience: The endogenous determination of time preferenceRussell James
This presentation reviews an economic model by Nobel Prize winning economist Gary Becker and Casey Mulligan incorporating the idea of imagination in time preference.
If money doesn't make you happy, then you probably aren't spending it rightbarrettso
The relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money. Specifically, we suggest that consumers should buy more experiences and fewer material goods; use their money to benefit others rather than themselves; buy many small pleasures rather than fewer large ones; eschew extended warranties and other forms of overpriced insurance; delay consumption; consider how peripheral features of their purchases may affect their day-to-day lives; beware of comparison shopping; and pay close attention to the happiness of others.
Get a solid sense about the impulse for charity and what to pay attention to when writing your fundraising content so that it drives your mission they way it’s supposed to.
Ask 100 people what would make them happy, and a sizeable majority would say “winning the lottery.” Yet, if they won a vast fortune, within a year they would be back to their previous level of happiness. The fact is that money has many uses, but more money does not mean more happiness. Surveys carried out in recent years by leading psychologists and sociologists all confirm that while individuals may increase their material wealth during the course of their lifetime, this has no bearing on their well-being.
Scholarship Essay Samples Financial Need.pdfScholarship Essay Samples Financi...Maria Clark
Scholarship Essay Examples Financial Need Example 1 PDF. Financial Need Scholarships Essays Examples - Schoolarship. 16 Scholarship Essay Examples to Help you Win Scholarship. Scholarship Essay Examples - 10 in PDF Examples. Write A quot;Tell Us About Yourselfquot; Scholarship Essay 3 Examples .... 016 Essay Example Sample For Financial Need Scholarship Topics Why Do I .... 003 Essay Example Why I Need Scholarship Financial Sample Scholarships .... Free Scholarship Essay Example - doc 41KB 6 Pages. Impressive Sample Scholarship Essays Based Financial Need Thatsnotus. Financial Need Scholarship Essay : Free Scholarship and Financial Aid .... 022 P1 Sample Essay For Financial Need Scholarship Thatsnotus. Scholarship essay financial need in 2021 Scholarship essay, Essay .... Photo : Financial Need Scholarship Essay Examples Images Scholarships .... Financial Need Scholarship Essay : Learn more about college scholarship .... Financial Need Scholarship Essay Examples 2023 ScholarshipOwl. Learn How to Write a Truly Impressive Scholarship Essay!. ️ Briefly describe your financial need for this scholarship sample .... Financial Need Sample Scholarship Essays Master of Template Document. Imposing Financial Need Scholarship Essay Thatsnotus. Financial Need Scholarship Essay Examples ScholarshipOwl - 4 Ways to .... 026 Essay Example Application For Financial Aid Need Thatsnotus. 011 Why Do You Deserve This Scholarship Essay Example Thatsnotus. FREE 9 Scholarship Essay Samples in MS Word PDF. Photo : Financial Need Scholarship Essay Examples Images Scholarship .... Stunning Scholarship Essay Sample Thatsnotus Scholarship Essay Samples Financial Need Scholarship Essay Samples Financial Need
Marketing to Expand the Practice of Behaviors Associated with Food Literacycraig lefebvre
A presentation to the US Institute of Medicine's Food Forum workshop on food literacy on 4 September 2015. We need to think about solving for the micro-macro problem when designing programs. This means using diffusion of innovation theory and research to segment and characterize population groups and direct address the innovation chasm in program design in order to have successful programs 'at scale.' New research methods are needed to overcome depth deficits and the say-mean gap. One approach is to learn from positive deviants (or innovators) - people who have already adopted 'food literate' behaviors. These insights then need to be transformed into webs of change that focus on making change observable (estimates are that 90% of of what people learn is through watching others), intervening with social networks, and being sure to connect across the innovation chasm the early adopters with the early majority. One person's experience with eating on $4.20/day (the SNAP challenge) is explored to show how new insights and discovery can be made regarding these behaviors. Social marketing is then used to design and implement programs at scale, and a summary of lessons learned from social marketing research on improving nutrition lays out guide rails for program design. Finally, marketing means expanding from 1P approaches, whether they are Place-based or Promotion ones, and food literacy programs need to make science practice-based - that is, grounded in people's realities, their needs, problems to solve and dreams.
Animal Abuse Essays.pdfAnimal Abuse Essays. Issue of Animal Cruelty Free Ess...Holly Warner
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-What Is a Helping Relationship- Is a Professional Helping Relationshi.docxharrym15
"What Is a Helping Relationship? Is a Professional Helping Relationship the Same as a Friendship?
As you learn the art of helping, you will be able to provide friends with a listening ear, a caring attitude, and emotional support, enhancing your relationships and aiding those you care about. There is, however, a difference between a friendship and a professional helping relationship; each is founded on a distinct contract.
For example, in a friendship, the assumption is that we are there for each other. When you are in trouble, you can talk to me and vice versa. However, in a professional helping relationship, it is the client’s issues that are discussed and the client’s welfare that is paramount. In exchange, the helper receives compensation for services rendered. Consider this analogy: You mention to your friend, who is a dentist, that you have a toothache. She may suggest that you take some aspirin and that you make an appointment with a dentist as soon as possible. Despite her professional capabilities, she probably won’t pull out her dental equipment and start drilling in the living room. Although the analogy does not hold completely, helping can sometimes be a painful process and it is best accomplished in a more professional environment where a block of time is set aside. In addition, a professional helper is required to identify and articulate issues not normally broached in a friendship, such as painful childhood memories and issues that evoke guilt and shame. Moreover, the professional helper is committed to hours of listening, ethical conduct, confidentiality, responsibility for the outcome, and disregard for being liked by the client. The professional helper’s concern is to assist the client in reaching goals, not to maintain a long-term relationship.
One reason for drawing the distinction between a professional helping relationship and a friendship is that it is easy to make mistakes in both settings when you begin learning helping skills. You might be tempted to use elaborate techniques on your friends when all they are asking for is support. On the other hand, you might find yourself treating a client as a friend. When that happens, you might not be able to hold the client’s “feet to the fire†when it is required. Remember that with friends you have no agreement for change; instead you have a pact to care, show concern, and provide support. In the professional helping relationship, you have a contract to assist the client in crafting specific life changes—not in making a new friend, enjoying each other’s company, or discussing the weather, your family, or your favorite hobby. What makes this difficult is that we have learned our natural helping skills in the context of our friendships and family relationships. It is easy to find ourselves being sociable and sympathetic rather than thinking about how to move the client toward the agreed upon goals. It is likewise easy to act like a therapist with our friends, w.
Changing ingrained health behaviors is a complex, highly individualized task. It doesn’t happen in a straight line; the course is dotted with hills, valleys, plateaus, u-turns, and roundabouts. Neither small steps nor giant leaps alone are effective approaches to lasting behavior change; in this paper, we’ll show you why.
Nutraceutical market, scope and growth: Herbal drug technologyLokesh Patil
As consumer awareness of health and wellness rises, the nutraceutical market—which includes goods like functional meals, drinks, and dietary supplements that provide health advantages beyond basic nutrition—is growing significantly. As healthcare expenses rise, the population ages, and people want natural and preventative health solutions more and more, this industry is increasing quickly. Further driving market expansion are product formulation innovations and the use of cutting-edge technology for customized nutrition. With its worldwide reach, the nutraceutical industry is expected to keep growing and provide significant chances for research and investment in a number of categories, including vitamins, minerals, probiotics, and herbal supplements.
(May 29th, 2024) Advancements in Intravital Microscopy- Insights for Preclini...Scintica Instrumentation
Intravital microscopy (IVM) is a powerful tool utilized to study cellular behavior over time and space in vivo. Much of our understanding of cell biology has been accomplished using various in vitro and ex vivo methods; however, these studies do not necessarily reflect the natural dynamics of biological processes. Unlike traditional cell culture or fixed tissue imaging, IVM allows for the ultra-fast high-resolution imaging of cellular processes over time and space and were studied in its natural environment. Real-time visualization of biological processes in the context of an intact organism helps maintain physiological relevance and provide insights into the progression of disease, response to treatments or developmental processes.
In this webinar we give an overview of advanced applications of the IVM system in preclinical research. IVIM technology is a provider of all-in-one intravital microscopy systems and solutions optimized for in vivo imaging of live animal models at sub-micron resolution. The system’s unique features and user-friendly software enables researchers to probe fast dynamic biological processes such as immune cell tracking, cell-cell interaction as well as vascularization and tumor metastasis with exceptional detail. This webinar will also give an overview of IVM being utilized in drug development, offering a view into the intricate interaction between drugs/nanoparticles and tissues in vivo and allows for the evaluation of therapeutic intervention in a variety of tissues and organs. This interdisciplinary collaboration continues to drive the advancements of novel therapeutic strategies.
Salas, V. (2024) "John of St. Thomas (Poinsot) on the Science of Sacred Theol...Studia Poinsotiana
I Introduction
II Subalternation and Theology
III Theology and Dogmatic Declarations
IV The Mixed Principles of Theology
V Virtual Revelation: The Unity of Theology
VI Theology as a Natural Science
VII Theology’s Certitude
VIII Conclusion
Notes
Bibliography
All the contents are fully attributable to the author, Doctor Victor Salas. Should you wish to get this text republished, get in touch with the author or the editorial committee of the Studia Poinsotiana. Insofar as possible, we will be happy to broker your contact.
This presentation explores a brief idea about the structural and functional attributes of nucleotides, the structure and function of genetic materials along with the impact of UV rays and pH upon them.
What is greenhouse gasses and how many gasses are there to affect the Earth.moosaasad1975
What are greenhouse gasses how they affect the earth and its environment what is the future of the environment and earth how the weather and the climate effects.
Toxic effects of heavy metals : Lead and Arsenicsanjana502982
Heavy metals are naturally occuring metallic chemical elements that have relatively high density, and are toxic at even low concentrations. All toxic metals are termed as heavy metals irrespective of their atomic mass and density, eg. arsenic, lead, mercury, cadmium, thallium, chromium, etc.
Earliest Galaxies in the JADES Origins Field: Luminosity Function and Cosmic ...Sérgio Sacani
We characterize the earliest galaxy population in the JADES Origins Field (JOF), the deepest
imaging field observed with JWST. We make use of the ancillary Hubble optical images (5 filters
spanning 0.4−0.9µm) and novel JWST images with 14 filters spanning 0.8−5µm, including 7 mediumband filters, and reaching total exposure times of up to 46 hours per filter. We combine all our data
at > 2.3µm to construct an ultradeep image, reaching as deep as ≈ 31.4 AB mag in the stack and
30.3-31.0 AB mag (5σ, r = 0.1” circular aperture) in individual filters. We measure photometric
redshifts and use robust selection criteria to identify a sample of eight galaxy candidates at redshifts
z = 11.5 − 15. These objects show compact half-light radii of R1/2 ∼ 50 − 200pc, stellar masses of
M⋆ ∼ 107−108M⊙, and star-formation rates of SFR ∼ 0.1−1 M⊙ yr−1
. Our search finds no candidates
at 15 < z < 20, placing upper limits at these redshifts. We develop a forward modeling approach to
infer the properties of the evolving luminosity function without binning in redshift or luminosity that
marginalizes over the photometric redshift uncertainty of our candidate galaxies and incorporates the
impact of non-detections. We find a z = 12 luminosity function in good agreement with prior results,
and that the luminosity function normalization and UV luminosity density decline by a factor of ∼ 2.5
from z = 12 to z = 14. We discuss the possible implications of our results in the context of theoretical
models for evolution of the dark matter halo mass function.
DERIVATION OF MODIFIED BERNOULLI EQUATION WITH VISCOUS EFFECTS AND TERMINAL V...Wasswaderrick3
In this book, we use conservation of energy techniques on a fluid element to derive the Modified Bernoulli equation of flow with viscous or friction effects. We derive the general equation of flow/ velocity and then from this we derive the Pouiselle flow equation, the transition flow equation and the turbulent flow equation. In the situations where there are no viscous effects , the equation reduces to the Bernoulli equation. From experimental results, we are able to include other terms in the Bernoulli equation. We also look at cases where pressure gradients exist. We use the Modified Bernoulli equation to derive equations of flow rate for pipes of different cross sectional areas connected together. We also extend our techniques of energy conservation to a sphere falling in a viscous medium under the effect of gravity. We demonstrate Stokes equation of terminal velocity and turbulent flow equation. We look at a way of calculating the time taken for a body to fall in a viscous medium. We also look at the general equation of terminal velocity.
Professional air quality monitoring systems provide immediate, on-site data for analysis, compliance, and decision-making.
Monitor common gases, weather parameters, particulates.
2. Veggie Tales of Product Placement 3
Bias of the Month 4
Your Brain on Altruism 5
The Power of a Simple Thank You 6
If It’s Not on the List… 7
Real Life Nudge of the Month 8
Upcoming Events 8
CONTENTS
3. VEGGIE TALES OF PRODUCT PLACEMENT
For those of you familiar with the behavioural science literature or if you’re a regular reader of O Behave!, it will not be
news to you that the positioning or “choice architecture” of options influences what we choose. The latest research in this
space has found that positioning healthy food to the left of unhealthy food not only enhances the preference for healthy
food, but also increases the consumption of healthy food compared to when it is placed to the right of unhealthy food.
The authors leaned on research related to the spatial representation of magnitude to explain their findings. According to
this evidence, individuals tend to mentally map increases in magnitude from left to right, i.e. dimensions such as time,
weight etc. To relate this to food, healthy food items are perceived as being less heavy, lower in calories and less filling
compared to unhealthy food and therefore are considered lower in magnitude compared to unhealthy food. This means that
consumers naturally represent healthy items to the left of unhealthy food.
Romero, M., & Biswas, D. (2016). Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier
Choices? Journal of Consumer Research, forthcoming.
So how does this influence choice? When mental
representations are congruent (vs. incongruent) with display
patterns, ease of processing is higher. Therefore, food
displays that are congruent with consumers’ mental
representations should lead to more fluent processing. This in
turn enhances self control and further facilitates resistance to
temptation, which enables consumers to choose healthy
options over unhealthy options when they are displayed in
this way: healthy to the left, unhealthy to the right.
With restaurants, supermarkets etc taking on more
responsibility to help consumers make healthier choices,
these simple tactics are invaluable. Whether it be menu
design, online shopping interfaces or physical choice
architecture, those responsible for displaying the choices can
help us all lead healthier lives by simply placing the healthy
food to the left.
4. BIAS OF THE MONTH
Pareidolia
Liu, J., Li, J., Feng, L., Tian, J., & Lee, K. (2014). Seeing Jesus in toast: Neural and behavioral correlates of face pareidolia. Cortex, 53, 60-77
Anyone who follows the Twitter account Faces in Things will be familiar
with the phenomenon of seeing human-like faces in inanimate objects. The
word pareidolia covers any kind of imagined pattern or meaning where
none exists, but as we are an incredibly social species, seeing faces in
things tends to be the most common manifestation.
This phenomenon has been linked to activation in the fusiform face area
(FFA), a part of the brain specifically dedicated to processing faces. Liu et
al (2014) presented participants with pure-noise images, half of which were
designed to provoke pareidolia. They found that, when participants
reported seeing a face in an image of random noise, they exhibited more
activation in the FFA. This is a highly adaptive feature; being overly
sensitive to the presence of faces makes it less likely that we will fail to
detect a face, which is important in our social environment.
It can also be incredibly lucrative, especially if you’re lucky enough to see
the image of a religious idol. Florida resident Diana Duyser noticed the
Virgin Mary in her cheese toastie in 1994, which she saved for over ten
years before selling it on eBay for $28,000.
5. YOUR BRAIN ON ALTRUISM
Altruism is an evolutionary quirk; as a survival strategy, helping others (at a cost to ourselves) is not always obviously
beneficial. In terms of natural selection, when the person we are helping is a relative, the altruistic strategy can ensure our
genes are perpetuated. Similarly, helping those we will have repeated interactions with is advantageous if they choose to
reciprocate. However, people are frequently altruistic in situations with no clear benefit, such as donating to communities
affected by natural disasters thousands of miles away, and often experience a ‘warm glow’ associated with magnanimous
acts. Evidence even suggests that offering a monetary incentive for blood donation can reduce the number of people
donating, because it removes this warm glow and replaces it with a cash transaction.
Hein G, Morishima Y, Leiberg S, Sul S, & Fehr E (2016). The brain's functional network architecture reveals human motives. Science, 351 (6277), 1074-8.
New research by Hein, Morishima, Leiberg, Sul & Fehr (2016) has examined the
neural correlates associated with altruism, specifically the different motivations behind
it. Their experiment used the classic dictator game paradigm: the ‘dictator’ is paired
with another participant, and given an amount of money to split between the two of
them. In rational economic terms, it would make sense to take as much as possible for
oneself and leave one’s partner with very little, as it maximises one’s gains without any
negative consequences. However, in practice, most people tend to split the money
much more evenly. Before starting the game, the researchers primed one of two
different motives for altruism: compassion or reciprocity. To elicit the former, the
participant watched their partner receive multiple electric shocks, ensuring they felt
suitably sorry for them. To provoke the latter, the participant saw their partner sacrifice
their own profit in order to prevent the participant themselves receiving electric shocks.
These two manipulations were intended to evoke the same altruistic response, but for
different reasons: out of empathy to make up for their partner’s painful shocks and
repaying their partner’s initial kindness, respectively.
Both conditions prompted more altruistic divisions of the payment, relative to the control group. Interestingly, there was no
effect of motive on the brain areas that were activated, but the way in which the brain areas communicated with each other
was different. More intriguingly still, the pattern of brain activity of participants who behaved altruistically in the control
condition, with a neutral participant, mapped more closely onto the compassionate brain activity than the reciprocal activity.
In other words, it seems that spontaneous altruism may be a result of empathy for others, rather than a reciprocity device.
This is a fascinating insight that informs our understanding of the mechanism behind altruism, although for the time being
still leaves questions about its evolutionary basis open.
6. THE POWER OF A SIMPLE THANK YOU
Customers who feel valued and appreciated are key to businesses, as they tend to be loyal to the brand for life and
advocates who spread the good word about it to their friends and family. Currently it is popular for businesses to provide
small financial benefits to loyal customers in the hope they will feel appreciated, but is it having the desired effect? Recent
research has shown that acknowledging a customer’s loyalty with a minor financial gift could be having the opposite effect
than intended, as it shifts the genuine “thank you” to a trivial transactional thank you. Across three studies, Liu, Lamberton &
Haws (2015) showed that in order to make your customers feel appreciated, a genuine thank you goes a long way; financial
rewards can work, but not in as straightforward a manner as one might think.
Study 1: Guests who spent a night in a selected hotel were asked to provide feedback on their stay. Once they completed
the feedback, one group received a note simply saying, “Thank you for your time and support, we really appreciate your
feedback.” The other group received a financial benefit: “We would like to give you $0.05 to say thank you”. When asked
how appreciated they felt on a scale of 0-7, those in the former group gave a significantly higher rating than the latter.
Liu, P. J., Lamberton, C., & Haws, K. L. (2015). Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding
Trivialization Effects. Journal of Marketing, 79(3), 74-90.
Study 2: Loyal customers of a clothing store were sent a thank you
email which either said, “Thank you for being a loyal customer” or
contained a voucher, which was a 5%, 10%, 15%, 20% or 40%
discount off their next purchase. Results found that people felt more
appreciated when given just a thank you with no voucher than those
who received a 5% or 10% discount. Appreciation levels started to
increase for discounts of 15% and over.
Study 3: To test if the framing of a financial thank you can influence appreciation levels, customers who rated a furniture
website were sent an email saying thank you, a £0.01 reward or £0.01 reward donated to charity on their behalf. Results
found that those in the financial reward group felt significantly less appreciated than those in the charity group. Those who
received a simple thank you again had the highest appreciation rating.
This research demonstrates that a simple thank you can go a long way in order to make customers feel appreciated, and
unless you can offer customers a significant financial reward, it may be best to not offer one at all.
7. IF IT’S NOT ON THE LIST…
Read any business magazine or lifestyle blog and you’re likely to see conflicting views on the efficacy of to-do lists. Some
people see them as an essential part of any well-organised approach to managing tasks, while others see them as an easy
way to set yourself up for failure at the start of each day. As is often the case with this type of subject matter, much of what is
written is based on opinion and anecdote, and very little empirical evidence. So what does the research say?
Masicampo, E. J., & Baumeister, R. F. (2011). Consider It Done! Plan Making Can Eliminate the Cognitive Effects of Unfulfilled Goals. Journal of Personality and Social
Psychology, 101 (4), 667-683.
A new unpublished study by Francesca Gino and colleagues has found that crossing
an item off a list once it’s complete is intrinsically rewarding, a phenomenon known as
the completion bias. This isn’t influenced by the size or complexity of the task; even
small, simple tasks like replying to emails can provide the same sense of satisfaction.
Furthermore, the release of dopamine associated with these small successes can
improve attention, memory and motivation, making us better able to take on bigger,
more daunting tasks. In their experiment, Gino and Staats asked participants to write
a to-do list at the start of each day, and cross each item off as it was completed.
Those who started each day with two short tasks that they crossed off ended up
getting more done throughout the experiment, as this created a positive feedback
loop of productivity. This bias towards taking on small, manageable tasks has also
been demonstrated in emergency rooms by Gino, KC and Kouchaki (again
unpublished). Doctors tended to focus on easier tasks the busier the hospital
became, taking on more patients with less severe symptoms. While this may have
initial positive effects of dopamine release and getting through the first few patients
more quickly, it is apparent that there could be a danger of more seriously ill patients
waiting longer for their treatment than those with less acute conditions.
There is also evidence to suggest that unfinished tasks take up mental capacity, even when we’re trying to focus on
something else; for example, just knowing you have an unread email while trying to perform a task can reduce your IQ by 10
points (Levitin, 2014). However, research by Masicampo and Baumeister (2011) showed that this disruption could be
reduced by making a plan to achieve the unfulfilled goal. In their experiment, participants were interrupted while listing all the
sea creatures they could think of, which then interfered with their ability to solve anagrams. This effect dissipated, however,
for participants who made a plan to complete their list. Rather than a simple record of your tasks for the day, then, your to-do
list could be used as a plan for finishing incomplete projects, which could even dictate how well your day goes.
8. Spotted: Gamification to reduce littering
Research has shown that people are more likely
to engage in behaviours they find fun and enjoy
doing. Putting rubbish into bins doesn’t exactly
fall under this category and therefore people
end up choosing the easy option and littering on
the streets. In order to overcome this and make
the behaviour of putting rubbish in the bin more
“fun”, basketball nets were put above the bins
turning the behaviour into a game of basketball.
REAL LIFE NUDGE OF THE MONTH
UPCOMING EVENTS
Behavioural Boozeonomics with the London Behavioural Economics Network
Monday 11th April, 7.00-10.30pm
The Comedy Pub, Piccadilly
NIBS Conference 2016
Monday 4th – Wednesday 6th April
University of East Anglia
Black Box Thinking: marginal gains, creative thinking and the secrets of high performance
Thursday 28th April, 6.30-8.00pm
LSE