Innovation That Counts
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We are innovators. But we are doers too. We put innovation at work into brand’s real-life and business.
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Content That Counts
Everything is content and content is for everyday.
Facing the issue of rapidity, reactivity and quantity.
Social That Counts
Having social at the heart of everything results in work that’s far more shareable !
Mobile That Counts
We believe mobile and tablet applications are the 1st challenge in a brand digital strategy
What's Next ChatBots
INTRO : CHATBOTS & AI, the new Graal of the client relationship ? Serge Biscard DigitasLBi
1- PANORAMA (SOON SOON SOON)
Simple bots vs intelligents bots : different types of interactions ?
Study: needs et uses
Bots are the new apps ?
2- CASES Nam Ma Kim FACEBOOK
Feedbacks
3- THE RIGHT APPROACH Grandin Donovan & Alexandre Koch DigitasLBi
Our convictions and methodology
4- THINK BEYOND (AI EVANGELIST EXPERTS – Tom Roope Google / Josh Sutton P.Sapient
Prospective
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We believe mobile and tablet applications are the 1st challenge in a brand digital strategy
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INTRO : CHATBOTS & AI, the new Graal of the client relationship ? Serge Biscard DigitasLBi
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2- CASES Nam Ma Kim FACEBOOK
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Une révolution qui va continuer à renforcer l’influence des algorithmes dans nos vies quotidiennes et donc par extension, des producteurs de ces algorithmes - Google et Amazon en tête. Ce nouveau paysage qui se dessine a notamment vocation à remodeler en profondeur l’e-commerce, en instaurant une relation de plus en plus intermédiée entre les marques et leurs consommateurs.
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Connected Commerce DigitasLBi 2016
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Véronique Beaumont, CEO DigitasLBi France & Serge Biscard DGA DigitasLBi France
Marie Nossereau, Senior planneur stratégique, DigitasLBi France
Raphael Berger, Directeur du Département Média & Numérique, IFOP
Jean-Marc Antuszewicz, Head of Data Strategy, DigitasLBi France
Anthony Grost, Responsable du conseil Stratégique, Demandware
Geoffroy Franqueville, CDO, T.O by Lipton
Cannes Lions 2016 - DigitasLBi x Unicef
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What's Next Mobile -
Intervenants :
JAMILA YAHIA MESSAOUD
DIRECTEUR DES DEPARTEMENTS TELECOM, MEDIAMETRIE
STEPHANE DELBEQUE
GROUP HEAD OF MOBILE & DIRECTOR OF DIGITAL EXPERTISE, AXA GROUP
DENIS DE COSTER
HEAD OF MOBILE SALES SW EUROPE, ADOBE SYSTEMS
What's Next Contenus : Et si on parlait Performance ?
A la question : évaluez-vous le cout et l’efficacité de vos contenus ? Peu de directions de la communication ou digitales souhaitent répondre. L’énergie dépensée et l’enveloppe consacrée a la création de contenus sont des paramètres à mettre en regard des résultats obtenus. La cartographie de la présence digitale d’une entreprise via ses contenus réserve souvent des surprises tout comme leur rôle dans le parcours d’achat ou dans la conversion
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Policy Paper: Confronting the ISIS Threat in the United States
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Véronique Beaumont, CEO DigitasLBi France & Serge Biscard DGA DigitasLBi France
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Raphael Berger, Directeur du Département Média & Numérique, IFOP
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Pour mesurer l’effet d’un contenu, faut-il encore qu’il intéresse ses publics, qu’il soit visible dans les moteurs, et surtout qu’à chaque contenu soit assigne un objectif quantifiable. Performance, audience et engagement sont les trois piliers qui ont guidé notre conférence.
What's Next Personnalisation
La Personnalisation est sans conteste le « buzzword » du moment, au croisement des problématiques autour du Big Data et du marketing digital. Au-delà des grandes théories, comment apprivoiser la personnalisation et traduire la stratégie en actions ? Comment la mettre au service du business tout en offrant une expérience enrichissante pour le consommateur ?
Depuis 3 ans, DigitasLBi et Adobe travaillent au cœur de cette problématique et mettent la personnalisation en pratique pour de grandes marques. Nous décrypterons ensemble différents cas emblématiques, analyserons les opportunités et les risques, et définirons les stratégies gagnantes… Pour passer du mythe à la réalité.
CANNES REVIEW by D2NA
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http://www.digitaslbi.com/connectedcommerce2015data/#/
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Une réalité pour des marques qui ont compris qu'ils constituaient une révolution dans la relation avec le consommateur. Ils révolutionnent non seulement les usages mais aussi le marketing, les faisant passer d'un marketing produit à un marketing de service. Nous avons donc réuni les meilleurs experts du secteur pour partager leurs expériences concrètes et un éclairage nouveau en la matière.
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Raphael BERGER, Directeur du Département Média & Numérique, IFOP
Rafi HALADJIAN, fondateur, SEN.SE
Didier BOLLÉ, Président Directeur Général, TERRAILLON.
Sébastien JUMEL, Directeur Général, EDELIA
Thomas SERVAL, Net entrepreneurs spécialiste des objets connectés et fondateur de KOLIBREE
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Generative AI - Unleash Creative Opportunity - Peter Weltman
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Innovation That Counts
- 2. LOGO CLIENT à placer ici dans le masque VISION We are innovators. But we are doers too. We put innovation at work into brand’s real-life and business. 22/02/2017 2
- 4. VENTURE CAPITAL ACTEURS DE L’INNOVATION INNOVATION ECOSYSTEM
- 6. Wearables
- 7. Studies POC Prototype Pilote ProductionSourcing