Sachin Kamdar discusses three ways content analytics can drive revenue: building loyal visitors through engagement metrics like loyalty rates; increasing brand recognition through sponsored content and measuring outcomes; and testing different content strategies like headline variations or distribution channels to understand audiences and maximize offsite engagement. The presentation provides examples from Parse.ly's network of 600+ sites and ideas for testing different content approaches.
Spring Into Action Webinar: Travel & Entertainment with Blue AcornOptimizely
In this webinar with Optimizely Solutions Partner Blue Acorn, Jay Atkinson covers the keys to optimizing travel and entertainment websites for greater conversions, revenue, and lifetime value. Discover insights on creating personas, the booking funnel, and conversion rate optimization processes to stick to as you tackle your next A/B and multivariate tests.
A/B Test ideas to Optimize The B2B FunnelOptimizely
Your company’s success depends on your ability to win key accounts, but coming up with new testing ideas to keep key accounts engaged throughout a long deal cycle can be a challenge for even the most creative of thinkers. This session will unpack the B2B buyer’s journey on your site, revealing test ideas that optimize every stage of the B2B funnel, impact key business KPIs and leverage account-based marketing tactics to deliver a seamless experience to your target accounts.
In this workshop we'll show you how to:
- Set the right testing goals that drive results
- Create a test hypothesis using our experiment hypothesis framework
- Analyze your results and communicate the value of data to key stakeholders
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Spring Into Action Webinar: Travel & Entertainment with Blue AcornOptimizely
In this webinar with Optimizely Solutions Partner Blue Acorn, Jay Atkinson covers the keys to optimizing travel and entertainment websites for greater conversions, revenue, and lifetime value. Discover insights on creating personas, the booking funnel, and conversion rate optimization processes to stick to as you tackle your next A/B and multivariate tests.
A/B Test ideas to Optimize The B2B FunnelOptimizely
Your company’s success depends on your ability to win key accounts, but coming up with new testing ideas to keep key accounts engaged throughout a long deal cycle can be a challenge for even the most creative of thinkers. This session will unpack the B2B buyer’s journey on your site, revealing test ideas that optimize every stage of the B2B funnel, impact key business KPIs and leverage account-based marketing tactics to deliver a seamless experience to your target accounts.
In this workshop we'll show you how to:
- Set the right testing goals that drive results
- Create a test hypothesis using our experiment hypothesis framework
- Analyze your results and communicate the value of data to key stakeholders
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Patrick Campbell, CEO, Price Intelligently - Monetization: The Forgotten Gro...Traction Conf
Price Intelligently CEO, Patrick Campbell spurs monetization as an important lever for growth and provides actionable pricing advice to monetize better. Visit: http://tractionconf.io
How to create call to-action's that effectively drive conversionscloud.IQ
This deck is from a series of webinars aimed at digital marketing and e-Commerce professionals.
This one looks at Call-To-Action’s (CTAs) and how to create them in a way that encourages the action you’re after – whether it’s downloads, sign-up’s or sales.
A CTA can fulfil many different purposes as part of the path to conversion on your website experience, in your email communications, banner ads, ppc ads and more.
There is an art to integrating them in a way that encourages action and provides your customers with a positive experience.
As the trigger for an action, a CTA should ask customers to take the most appropriate action based upon where they are within the buying journey.
This deck contains top tips, guidance and examples of CTA's that have been successful in driving conversion.
Ecommerce Design,
ecommerce conversion rate optimization,
tips for ecommerce success,
how to generate more leads and find customers,
medical supply websites,
medical supply website design,
increase conversion rate ecommerce,
Conversion Rate Optimization 101 - Converting Visitors In To BuyersKothapally Arun
Most internet marketers are busy focusing on driving traffic without fixing their websites. To be honest most websites don't have a traffic problem. They have a conversion problem. Here is a laid down plan of how one can go about optimizing their websites fro conversions and why conversion rate optimization is important.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011Jimmy Smith
This is a presentation I made at FamilySearch RootsTech conference February 2011. It is now 9 years later yet the content is just as true, relevant, and insightful.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Patrick Campbell, CEO, Price Intelligently - Monetization: The Forgotten Gro...Traction Conf
Price Intelligently CEO, Patrick Campbell spurs monetization as an important lever for growth and provides actionable pricing advice to monetize better. Visit: http://tractionconf.io
How to create call to-action's that effectively drive conversionscloud.IQ
This deck is from a series of webinars aimed at digital marketing and e-Commerce professionals.
This one looks at Call-To-Action’s (CTAs) and how to create them in a way that encourages the action you’re after – whether it’s downloads, sign-up’s or sales.
A CTA can fulfil many different purposes as part of the path to conversion on your website experience, in your email communications, banner ads, ppc ads and more.
There is an art to integrating them in a way that encourages action and provides your customers with a positive experience.
As the trigger for an action, a CTA should ask customers to take the most appropriate action based upon where they are within the buying journey.
This deck contains top tips, guidance and examples of CTA's that have been successful in driving conversion.
Ecommerce Design,
ecommerce conversion rate optimization,
tips for ecommerce success,
how to generate more leads and find customers,
medical supply websites,
medical supply website design,
increase conversion rate ecommerce,
Conversion Rate Optimization 101 - Converting Visitors In To BuyersKothapally Arun
Most internet marketers are busy focusing on driving traffic without fixing their websites. To be honest most websites don't have a traffic problem. They have a conversion problem. Here is a laid down plan of how one can go about optimizing their websites fro conversions and why conversion rate optimization is important.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
Featuring speakers from Optimizely
Ash Alhashim, Global Director, Sales and Market Development, Optimizely
Amanda Swan, Community Manager, Optimizely
Adam Avramescu, Head of Customer Education, Optimizely
Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011Jimmy Smith
This is a presentation I made at FamilySearch RootsTech conference February 2011. It is now 9 years later yet the content is just as true, relevant, and insightful.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
Understanding Your Users with Behavioural Analytics #PMILDNAndy Miller
Content is the driver of so much of marketing campaigns online, but we don't tend to measure it in the way that we should. We focus on the shallow reception of the content without focusing on the business impact that it has on customers, their relationship with the brand and the effect on their propensity to convert.
This is my talk from Performance Insights in London where I talk about the principles behind measuring content to gain business insights.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
One step beyond referral traffic: How tailored content will strengthen your a...Parse.ly
We all agree that we are all different people. We all have our individual goals, beliefs, and experiences. Why then, do we treat our audience as if they were one person? This has to change.
Some come to a website through Google or Facebook, some through a link in an email. Some leave immediately and some stay on for 20 minutes. Yet, traditional performance indicators reduce each one to a visit. Measuring how your readers connect with your story is the key to building a loyal audience. Sachin Kamdar will show you how you can measure engagement and how you can create more moments that matter to your readers.
Sendible:The importance of creating engaging social media contentSendible
Discover the importance of creating and managing engaging content to drive visitors from social media to your website and keeping them there. Jointly hosted by Sendible and Media Shower.
48% of companies publish content daily or multiple times per week. Yet, the conversion to lead out of the content is less than 0.5%.
This deck explains how to use Roojoom to repurpose existing content in order to increase the ability to publish more content, while at the same time Roojoom will optimize the content to increase conversion.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017BuzzSumo
Shafqat Islam founded NewsCred, a leading content marketing platform. He manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. Shafqat will share how NewsCred uses content marketing to drive brand awareness, deliver qualified buyers and achieve higher conversion rates.
How to monetize loyal audiences: Tips inspired by SlateParse.ly
Slate has gone all-in on loyalty to lower their dependence on platforms, like Facebook, and monetize their incredibly loyal audience. Get an inside look at their strategy.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
Learn the real best practices and pitfalls of experimentation based on scientific research and insights. Hazjier is co-author of three studies on experimentation with Harvard Business School and his work is covered in the book Experimentation Works. This talk will dive into the best practices of experiment design, the role of hierarchy in experimentation teams, and the value of experimentation.
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleOptimizely
Mystique CLI is an Atlassian developed CLI for Optimizely Web. It is a multi-phase project that is currently focusing on improving the development cycle for growth engineers. Currently, Mystique is the standard for developing web experiments at Atlassian, and is capable of a wide variety of operations utilizing Optimizely's REST API. This includes creating, updating, testing, and duplicating experiments/personalization campaigns, as well as "promoting" these entities between Optimizely projects for different environments (e.g. from QA => Prod). It has significantly reduced manual overhead and decreased development time by up to 95% for particular actions.
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Optimizely
Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
Join Jason Tabert, Senior CRO Marketing Specialist, and learn how Zillow is using Optimizely’s experimentation, personalization and integrations to help grow their revenue to $20 billion by helping their customers cross the real estate chasm from despair to delight.
The Future of Optimizely for Technical TeamsOptimizely
Optimizely has been reimagining the future of progressive delivery and experimentation, improving every part of the platform to empower technical teams to build, ship, and iterate faster. Learn about the latest enhancements to Optimizely Full Stack and the Optimizely Data Platform, and get a sneak peek at the upcoming roadmap.
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Optimizely
The coronavirus pandemic has pushed contact center leaders to accelerate technology adoption and empower their teams to work remotely. Join this session with State Farm, Salesforce, and Optimizely to learn how contact centers can adapt quickly and successfully in the time of COVID.
Our new normal has accelerated eCommerce trends by 4-6 years. The Optimizely team shares how experimentation can help retailers fast forward their online sales strategy with Microsoft Dynamics 365 Commerce.
Building an Experiment Pipeline for GitHub’s New Free Team OfferingOptimizely
In April 2020, GitHub announced a new Free for Teams plan. Behind the scenes, the engineering team was also setting up an experiment pipeline and an integration with Optimizely. In this session, we will take a peek at the process of setting up the integration, learning about the behavior of this new Free for Teams customer segment, and the next steps for this experiment pipeline.
AMC Networks Experiments Faster on the Server SideOptimizely
Speeding up innovation only matters if it helps you drive positive outcomes. At AMC, experimentation enables the product and platform teams to challenge their assumptions, maximize impact, and evaluate ideas as painted door tests before investing in significant development. A commitment to test everything across 9 platforms fueled their search for the most scalable solution.
In this session, you'll learn how to:
Leverage server-side testing to experiment quickly
Scale across web, mobile, and OTT applications
Determine when client-side testing is more efficient
Evolving Experimentation from CRO to Product DevelopmentOptimizely
An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOptimizely
Growing from an early stage startup to a national leader in financial literacy is no small feat, and there are a ton of lessons that we have learned at Greenlight as we have grown. Long gone are the days where we would ship something and cross our fingers hoping that it makes some kind of impact on our customers. Now we’re in a world where we can learn ahead of time how much impact a feature will have on the business, before we even launch! In today’s conversation, we’ll discuss how we use Optimizely’s feature flags in our microservice architecture using Optimizely Agent while keeping user IDs and context synchronized.
This session will cover:
How we set up Optimizely Agent and use it in a kubernetes deployment
How we created a user-aliasing service
How we access Optimizely both on the frontend and in the backend services.
How to build a full stack feature
How to manage the rollout using Optimizely’s feature flags
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...Optimizely
A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources. Optimizely offers a flexible approach to experimentation through the use of feature testing, which provides more customization options without the additional development effort typically required to implement these feature optimizations. Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform.
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueOptimizely
Amy Vetter, Consumer Experience Manager, Direct To Consumer, Europe, will walk you through some of the tests that she and her team run across the Scholl brand. Amy will highlight surprise learnings and how to remove the fear of failing. The team is empowered to test everything possible that will allow the customer to get the best experience and also support the brand’s goal for more revenue and customer data.
At Charles Schwab, they have a mantra of viewing the world through their client’s eyes. When it comes to building digital experiences and running experiments, winning isn’t just about moving metrics, it’s also about improving customer experience. Sara Tresch, SVP of Digital Services at Schwab will be discussing how Schwab designs products and experiments with a client-first mindset.
Shipping to Learn and Accelerate Growth with GitHubOptimizely
Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director of Data Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model.
In this session, you'll learn how to:
Optimize UX for a freemium business model
Use data to deliver customer-centered products
Scale experimentation and accelerate growth
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
In this session, you will learn: how to embed feature flagging sitewide to deliver safer, faster releases, best practices for implementing feature flags in a services-oriented architecture, and the latest enhancements you need to help your team recover faster when ship happens.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. • 600+ premier content
websites
• 50 Billion page views /
events tracked monthly
• 600 million de-duped
visitors each month
• 200 million social shares
each month
@SachinKamdar
10. Online Media: Recommended
Content
• 14% of traffic now leads to
scrolled pageviews
• Up to 3.36 pageviews per visitor
since launching infinite scroll
• Time on site is up 8%
@SachinKamdar
17. Sponsored Content
Testing Idea:
What are ways you can get more
people interested in sponsored
content?
Are your clients getting the
branding/audience recognition they
are looking for?
@SachinKamdar
19. Setup.
Keep it simple.
Share.
The quickest way to appease clients.
Show off.
Make sure you’re capturing the breadth of the
readers.
Sponsored Content: Making Post-Campaign
Reporting Easier
@SachinKamdar
20. Direct Lead Generation
Testing Idea:
Can lead generation be an opportunity
for an additional revenue stream?
How can content provide a lead gen
channel for your organization?
@SachinKamdar
21. Are readers spending less time, on average, with
long-form content than shorter pieces?
@SachinKamdar
Lead Generation: How Parse.ly Does It
22. Are readers spending less time, on average, with
long-form content than shorter pieces?
Lead Generation: How Parse.ly Does It
@SachinKamdar
Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016
25. @SachinKamdar
Where is your audience
finding your content?
Discover patterns!Produce content for
this community.
Analyze results.
Rinse and repeat.
How to Build and Monetize Communities
26. • Trying to attract a new audience
or launch a new line? Test
strategies for different distribution
channels.
• Are you staying data driven even
when it’s not your site that’s
hosting the content?
Testing Ideas
@SachinKamda
27. Parse.ly + Optimizely:
Enabling A/B headline testing
directly in the editorial
workflow
Online Media: Headline Testing
@SachinKamda
28. • Homepage
• Audience development
• Social media
Headline Testing: Use Cases
@SachinKamdar
29. • Keep the tests short.
• Create variations.
• Implement the “winner.”
• Move on.
Headline Testing: Tips
@SachinKamdar
Parse.ly is an analytics platform built specifically for content publishers.
Parse.ly serves hundreds customers including the logos you see here. There’s three high-level use cases for Parse.ly:
We democratize data insights and analytics for entire organizations to use through our analytics dashboard.
We empower product teams through our API to build a wide-range of personalized and dynamic capabilities in their website.
And we fuel data science teams through our pipeline infrastructure so they can worry less about how to collect data, and focus more on analyzing it.
The easiest way to learn about what we do at Parse.ly, is probably just to take a look at our dashboard. We collect a ton of data on how your content and audience intersect, and then we visualize it to make it easy to understand. We do a good job of walking the fine line between…
(AGENDA) As a content creator, it’s becoming increasingly important to think about how user site experiences can tie back to revenue. This differs by the goals of your particular position and type of organization, but this webinar will attempt to address this question from a few different angles:
Loyal Visitors
Loyalty: Authority Report
Recommended content: Slate Case Study
Long-form content: Pew Research / Lehigh University Studies
Brand Recognition
Sponsored content (general)
Lead generation (Parse.ly use case)
Testing!
Distributed content
Headline testing
GOAL (desired outcome): For online media, loyalty of visitors can help build a fast growing business through opening the doors to multiple revenue streams.
KPI (key metrics indicating success): You’ll likely be interested in engagement.
According to our data (from a recent Authority Report), the average site in our network has 11% of its visitors returning at least once in a 3-day period. There is huge room for growth here. So, if you’re not focused on loyalty as part of your job, you’re missing the boat. It takes a lot of work to get people to come to the site once - but if you can “convert” them, then you don’t have to spend the effort to do that all over again.
Plus - loyal engagement can be a source of potential revenue outside of the traditional display ad model - which is huge, especially as the adblocking conversation continues. It means more opportunities to play around and succeed with using sponsored content, membership models and subscription models.
One question regularly asked is how do I know when I can start to test out these additional revenue streams. Well, taking a look at the right chart we can actually see when it might make sense for you.
There’s a few other interesting things to consider here though:
Though loyal readers make up a small percentage of visitors, they can make up the majority of pageview traffic.
Who should you be programming your site for?
Does this mean you have to give up on growth? Huge growth opportunity. If not focused on driving loyalty, you should be. Requires effort but even incremental gains are huge because of the frequency of visits.
No! In fact, the sites on our network with the most loyal visitors were also the largest sites. Success is a combination of factors – and growing a loyal fanbase is one of them.
If you are a smaller site, focusing on loyalty might allow you to get to that next tier in terms of audience size.
Remember – every site and site section can have different goals.
The audience lifecycle plays a huge role here, as you have to hit all the other steps: discovery, engagement and action (i.e. sharing, etc).
Remember – every site and site section can have different goals
So, what data should customers look at (or are they looking at) to help them gauge loyalty?
There are actually two: engaged time and then returning visitors. You can think about each as a part of the overall funnel. Get someone to visit your site, get them to value your content, get them to come back.
Here are some testing ideas for online media looking to get engagement through recommended content (see slide).
Other ideas: Look at top posts sorted by engaged time and note the commonalities among top posts:
Do the most engaging posts include pictures or videos?
How long are the most engaging posts?
Slate is another Parse.ly customer in online media looking to increase engagement by rethinking how it shows recommended content to readers.
Slate believes that eliminating clutter on its pages focuses attention on its content, that page-load time is a key element of the user experience, and that reducing the number of revenue-generating modules ensures that those remaining offer the best visual and advertiser impact.
Prioritizing time spent on the site over drive-by traffic will enable Slate to balance editorial goals with revenue maximization.
The company’s infinite scroll experience, powered by Parse.ly, is a product completely rooted in these philosophies. (Talk about how Slate is using Parse.ly.)
Here are the initial results:
14% of traffic on article pages is now scrolled pageviews
Slate went from 2.96 pageviews per visitor YTD on desktop to 3.36 pageviews per visitor since launching infinite scroll
Time on site is up 8% since the launch of infinite scroll
Like Slate, online media can use the Parse.ly API to build out the Parse.ly Recommendation Engine on itssite pages. This Pandora-style way of recommending content and presenting readers with articles that cater to their interests is a great way for publishers to keep readers on the site rather than bouncing.
Using Parse.ly Analytics, they monitor if this is working by looking at the "activity after viewing post" section at the bottom of post detail pages and seeing what % of people stay on the site and view other posts and exactly what those posts are.
Here are some testing ideas for online media looking to get engagement through recommended content (see slide).
Other ideas: Look at top posts sorted by engaged time and note the commonalities among top posts:
Do the most engaging posts include pictures or videos?
How long are the most engaging posts?
It turns out that long-form content is another way to keep readers engaged. Parse.ly recently worked with Pew Research Center, in association with the John S. and James L. Knight Foundation, to figure out of long-form content is becoming obsolete on mobile devices.
- What did we learn? Long-form journalism does have a place in today’s mobile-centric society.
- Long-form stories attract visitors at nearly the same rate as short-form
- Across all five distinct parts of the day, readers spend about twice the time with long-form news content on their cellphones as with short-form.
Lehigh University used Parse.ly to determine if the length of its content was affecting the average engagement time with different sections, topics, formats, etc. Wanted to know: Are readers spending less time, on average, with long-form content than shorter pieces?
Found that: Readers spend about the same amount of time on all pieces of content, relative to the length of the article.
The Brown and White has a very short window to capture its audience and convey its message before readers jump off the page.
Long-form content is not dead… The editorial team at the paper renewed its focus on investigative pieces that often require higher word counts.
This is greatly helpful in determining how reporters structure articles, what kind of content we produce (e.g. infographics, illustrations, etc.), and what that content is about.
Does your site have lots of pageviews and low engagement? Poor user experience? It is likely you are losing loyalty opportunities.
Does your site have lots of engagement and low pageviews? What’s your distribution strategy?
GOAL (desired outcome): Readership will likely be important to you.
KPI (key metrics indicating success): You’ll want to know if your clients are getting the branding/audience recognition they desire.
Sponsored content is here to stay. It’s a evolution of the industry. Marketers are disappointed with the results from display ads, and publishers want to provide a path to unique value to their advertisers. Sponsored or customer content is here to stay.
But every potential client is going to be focused on brand, audience recognition, and messaging when it comes to sponsored content. That’s where data and analytics can help out.
Digital media wants readers to consider sponsored content as highly as editorial content.
Setup. Work with what you have already! We recommend making use of one of the most underutilized features of your existing CMS: tags. Since you can see analytics for any tags in the Parse.ly dashboard, simply using the tag “sponsored” and the brand name, i.e. “microsoft-sponsored,” means you have your analytics all set up already. As long as you can access tags, you can access your sponsored content data in your dashboard.
Share. Give clients access to their campaign. They want to be treated like they’re part of the process, and understanding their audience is key here. At Parse.ly, you have the ability to “share” specific analytics (like a campaign) really easily. Clients now can see all readers of their campaigns historically and in realtime. It now gives them the ability to be both reactive and proactive. They can take immediate actions, like engaging on social media or in the comments, and historical, which gives the big picture over the course of a campaign. Whether you’re being asking for a brief recap or a longer-term comparisons across multiple campaigns, you get to make a client happy without spending any time in Powerpoint.
Show off. Make sure you’re capturing the breadth of the readers. Brands invest in native advertising to appeal to a wider audience – yours! The more information you can give them about those readers, the more they’ll understand why it’s so important to work with you. Show them which social networks sent readers, and how much of an increase or “lift” that created over what the article would have normally seen. This can be done at an article or campaign level, if you’re using Parse.ly reports. In addition to showing off your audience, this information can help the brands understand their own target market better. Be more than a distribution platform for advertisers; become a partner that can help them understand how to craft a strategy that works in the long term.
Lead gen can a great opportunity to increase revenue. In fact we use content specifically for this purpose at Parse.ly!
At Parse.ly, we create content for our blog and in our Resource Center as forms of lead generation.
Our blog includes a variety of content, such as tips, trends, team-related news, product news, data pieces, and more. Using data, we look at how each topic resonates with our audience and create future content (and our content marketing strategy) accordingly.
In the Resource Center, we post all other content we’ve created – Authority Reports (original data and research), case studies, product information, videos, whitepapers, infographics, and more. By tracking where leads come from, and where they are going, we are able to make informed decisions about what types of content we should be creating to generate interest and revenue.
In using audience data to track what topics and types of content resonate with our audience, Parse.ly has been able to improve lead growth over time.
Here’s a chart depicting leads over time – from Q2 2014 through Q1 2016. Of course, this changes based on the events we attend, the amount of content created, and other factors. However, you can see from the black trend line that leads are increasing for Parse.ly over time.
GOAL (desired outcome): Interested in understanding your audience.
KPI (key metrics indicating success): Offsite engagement, and whether or not people share.
One way to test this: Look at the average engaged time for new readers. Maybe there's a gem that is engaging a new audience that surprises you.
Having brand managers ready to engage directly with an audience can require a cultural shift internally. This is where community engagement becomes key. There’s been some discussion lately around what's going on with the bottom half of the internet page; many sites have turned off comments altogether, or won't engage with a thread of comments on their social channel--it's just too volatile and unproductive.
We recommend starting a conversation! This applies directly to the social KPIs that Parse.ly surfaces. A community editor or social media team will know that a piece that's getting shared wildly is great for brand awareness, and that a post that's getting clickthrough from those shares is the more engaged audience. Both serve a purpose, and that's two different types of engagement, with two different insights for the publisher.
What type of content is our highly shared content?
What type of content gets our social (and likely, newer) audience to come back and engage?
Asking these questions can help you build out your overall core competencies as a brand, and also within each audience channel. And there's a few ways to find these answers: users can bolster your editorial intuition after looking at top shared content, or you can dive into content topics sorted by social referrers.
You probably already realize that users are reading and finding your content off your site. But did you know that this is actually a great way to build and monetize communities? Digital publishers will soon be able to see traffic broken out by distribution channels — like Facebook Instant Articles or Google AMP — and here’s how will look within Parse.ly’s dashboard.
But regardless of what tools you have to track distributed content, using analytics data you can start to understand the seed of how these audiences are growing. If you’re seceding control to these platforms, take some back through data. Foster these audiences and you may actually build a large enough audience to monetize a considerable amount of money. For example, Cosmo last year claimed it was getting 3M viewers a day on Snapchat and that it can monetize.
They key thing here is using testing as your approach to building audiences in these communities. Audience development should be proactive not reactive, and looking at analytics is critical to taking this approach.
Steps to build audiences in distributed communities:
Look at your current analytics and see where your audience is finding your content. Do you see a trend in a specific community that’s growing over time?
Dive deeper into the data to figure out if there is pattern behind that trend (video, longform, shortform, specific topic).
Start producing content specifically geared towards this community.
Go back to your analytics and see if it sticks. If so continue. If not, go back to step 1.
Optimizely powers headline testing in Parse.ly to help you optimize story headlines and increase article views.
Create tests easily in post detail pages
See and compare the results in one place
Get real-time feedback on what headlines bring in the most readers, and how different headlines affect engagement
Why is headline testing important? “A/B Testing” is new to newsrooms. Using the headline testing feature that Parse.ly developed in conjunction with Optimizely may be the first time editorial teams ever try A/B testing.
Homepage editors can test headlines to revive an under-performing post
Audience development editors can test headlines’ effects on increased engagement or loyalty
Social media managers can try to boost shares by testing a headline before posting on social
Don't run headline tests for too long if you're running them for 100% of your audience.
One way we've seen many of our customers approach headline testing:
Create variations. The more dramatic you make the changes the more likely you'll find a meaningful winner
If your find a winner in ~1 hour (in this example), implement the winner
If the experiment hasn't found a meaningful winner in an hour, pause the experiment and move on, trying more dramatic variations next time
(RECAP of PRESENTATION – Questions?)
Loyal Visitors
Loyalty: Authority Report
Recommended content: Slate Case Study
Long-form content: Pew Research / Lehigh University Studies
Brand Recognition
Sponsored content (general)
Lead generation (Parse.ly use case)
Testing!
Distributed content
Headline testing