How to Generate $1m in Sales Pipeline Every Month by Growbots
•
0 likes•1,763 views
This document outlines a three-step process for generating $1 million+ in new pipeline every month through demand generation. Step 1 involves segmenting targets based on criteria like industry, company size, and decision makers. Step 2 recommends sending personalized cold emails in campaigns of 4-5 messages over 2-7 days with structure, benefits, social proof, and a call-to-action. Step 3 advocates automating prospecting, outreach, responses, and integrating tools to scale the process. Testing showed personalized emails increased positive response rates from 2.4% to over 20%, resulting in 10x more pipeline and deals closed. The takeaways stress understanding buyer personas, creating causal personalized emails, and automating manual tasks.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to How to Generate $1m in Sales Pipeline Every Month by Growbots
Similar to How to Generate $1m in Sales Pipeline Every Month by Growbots (20)
More from Traction Conf
More from Traction Conf (20)
Recently uploaded
Recently uploaded (20)
How to Generate $1m in Sales Pipeline Every Month by Growbots
- 1. How To Generate $1 Million+ In New Pipeline Every Month
- 2. Where did this start? Small team in Poland Myself and both founders closing Survival mode
- 3. Lead Generation Strategies: Pros / Cons COLD MAILING OR CALLING PPC: 0.5% (CTR) Cold mailing: 1% (positive responses) Cold calling: 2% (positive responses) Personal communication: 10% (positive responses) PPC TARGET
- 4. Growth $0.00 $100,000.00 $200,000.00 $300,000.00 $400,000.00 XII I II III IV V VI VII VIII IX X XI XII I II III IV $317k MRR
- 5. Perfect Demand Generation Engine Automated Scalable Predictable Results
- 6. 3 Steps to Automated Pipeline Generation Target segmentation Communication personalization Process automation (tools)
- 7. Country: USA Industry: Software Company size: 11 — 200 Decision maker: Director Marketing Step 1 — Target Segmentation TYPICAL TARGET ADDITIONAL SEGMENTATION City Technology Competitors Industry Influencers Reference customers Mutual friends Event you are attending
- 8. Step 1 — Jobs To Be Done Step 1: Find out what job your customers hire your product to do. Step 2: Turn your research into a job story. When ___, I want to ____, So I can ____. Step 3: Find the information you need to build an ideal customer profile (ICP). Step 4: Match your ICP to your job story. Step 5: Make our job story actionable by creating buying personas for your ICP. Step 6: You are ready to create your messaging and start targeting! Get a step by step JTBD guide: chad@growbots.com
- 9. Step 1 — Target Segmentation Track predictable success Used for smarter personalization Better results + better reputation By using a targeting framework, we were able to increase our success rate from 2.4% to 7%
- 10. Which email do you like more? OPTION 1 OPTION 2
- 11. Instead of personalizing every message… Hey Hey Hey Hey Hey Hey PROSPECTS EMAILS
- 12. …make one email “personal” for the whole group! Hey PROSPECTS 1 EMAIL
- 13. Step 2 — Cold email campaign 4 — 5 emails 2 — 7 days delay Short Casual Positive Get our templates: chad@growbots.com Email structure: > Personal intro > Benefits of your product > Social proof > One CTA
- 14. Step 2 — Email personalization
- 15. Step 2 — Email personalization
- 16. Step 2 — Email personalization
- 17. Step 2 — Email personalization
- 18. Step 2 — Email personalization
- 19. Step 2 — Email personalization
- 20. Step 2 — Email personalization
- 21. Step 2 — Email personalization
- 22. Step 2 — Email personalization =
- 23. People love it! Greg, Just because I see it’s a human reaching out to me and not some auto generated marketing email… I am open to learn more about your product. ” Hey Greg, Thanks for reaching out. Although I honestly hate these cold emails, you do it well and it sound very interesting. Would love to chat and hear more… ” Hi Greg, Honestly must say we don’t usually reply to cold emails, Your approach is certainly refreshing and we liked it actually.”
- 24. Want more proof? POSITIVE RESPONSE RATE: 17%
- 25. There you go! POSITIVE RESPONSE RATE: 20%
- 26. 10 000 LEADS 100 RESPONSES 20 10 000 LEADS 1000 RESPONSES 200 DEALS Results COLD MAILING PERSONALIZED COLD MAILING DEALS 10x more pipeline and deals closed!
- 27. Step 3 — Process automation & tools Prospecting Outreach campaigns Automatic responses
- 28. Step 3 — Prospecting tools MANUAL SEMI—AUTOMATIC AUTOMATIC
- 29. Step 3 — Email tools MANUAL SEMI—AUTOMATIC AUTOMATIC
- 30. Step 3 — Automated responses TOOLS SAMPLE TEMPLATE
- 31. Takeaways Step 1: Understand your ICP and their buying situations. Use “Jobs To Be Done” framework to help walk you through the discovery process. Step 2: Create causal, personal emails to help stand out from the crowd. Be sure to create full email campaigns and continue to test for best results. Step 3: Create a tool stack that allows you to automate anything that is manual or tedious. Step 4: Keep testing and trying new tools.