Nilan will be talking through how finding its cause helped TransferWise build an evangelical brand and drive product driven growth.
TransferWise is the leader in international money transfer transferring over £0,5bn a month, doubling in size every 3 to 4 months mainly through Word of Mouth. Nilan will be talking through how defining its purpose helped TransferWise unlock “NPS driven growth”.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...CXL
The conversion optimisation industry is in a mess. Poor practice and the spread of misinformation is rife. The agencies and practitioners who truly understand what intelligent conversion optimisation is and what it looks like are currently part of what can only be described as “the secret society”.
Nearly every business claims they are "customer centric", yet reality proves they’re far from it and more often than not, they’re clueless as to what it means.
Millions is spent every month on enterprise testing tools which promise the world, only to be used by untrained teams and produce inconclusive results. To add to the problem, there are new shiny toys in the guise of big data & personalisation stealing all the headlines and clamouring for marketing budget to be thrown their way.
In his opening keynote talk, Paul will be discussing the struggles that the conversion optimisation industry has faced (and will continue to) and how collectively, the people within the industry can prove that conversion optimisation is the best force for growth available to businesses all around the world.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...CXL
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
Everyone knows video can be an incredibly powerful conversion tool, but few know the secrets of running lean and mean CRO campaign with video. Armed with data from studying the performance of Wistia's 10 million videos, Phil will explain how to get the most of the videos across your channels and will explain how video analytics data can be used to automate and improve your creative processes.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...CXL
The conversion optimisation industry is in a mess. Poor practice and the spread of misinformation is rife. The agencies and practitioners who truly understand what intelligent conversion optimisation is and what it looks like are currently part of what can only be described as “the secret society”.
Nearly every business claims they are "customer centric", yet reality proves they’re far from it and more often than not, they’re clueless as to what it means.
Millions is spent every month on enterprise testing tools which promise the world, only to be used by untrained teams and produce inconclusive results. To add to the problem, there are new shiny toys in the guise of big data & personalisation stealing all the headlines and clamouring for marketing budget to be thrown their way.
In his opening keynote talk, Paul will be discussing the struggles that the conversion optimisation industry has faced (and will continue to) and how collectively, the people within the industry can prove that conversion optimisation is the best force for growth available to businesses all around the world.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...CXL
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...CXL
Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
Everyone knows video can be an incredibly powerful conversion tool, but few know the secrets of running lean and mean CRO campaign with video. Armed with data from studying the performance of Wistia's 10 million videos, Phil will explain how to get the most of the videos across your channels and will explain how video analytics data can be used to automate and improve your creative processes.
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
Patrick Campbell, CEO, Price Intelligently - Monetization: The Forgotten Gro...Traction Conf
Price Intelligently CEO, Patrick Campbell spurs monetization as an important lever for growth and provides actionable pricing advice to monetize better. Visit: http://tractionconf.io
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
Today’s marketers are all using the same growth hacks, silver bullets, and echo chamber tactics without giving much thought to what they stand for or how they are memorable.
Autopilot CEO Mike Sharkey shares how to understand your customer’s journey, establish your point of view, and create remarkable experiences that build credibility and grow revenue at Traction Conference Vancouver 2016.
[CXL Live 16] The Grand Unified Theory of Conversion Optimization by John EkmanCXL
Optimizers love models. And there’s plenty of them. The Prospect awareness scale. The LIFT model, the ResearchXL model. But John grew tired of trying to explain how they all fit together and when to use what model. So he took a shot at creating ”one model to rule them all”. Will he succeed? You will be the judge.
Try Autopilot free: https://autopilothq.com/free-trial.html
Learn how to use marketing automation and customer journey marketing to grow and scale your business, fast with Autopilot's CMO & Head of Growth, Guy Marion. This presentation was given in London and Amsterdam at Growth Marketing Conference.
7 Steps to Put Your Lead Nurturing on SteroidsCraig Rosenberg
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
Growth Hackers Dublin 6th event on November 3rd. Learn actionable growth hacking and marketing tips to implement into your business the next day. Speakers included Alan O'Rouke, Justin Mares and Jules Coleman of Hassle.com.
For Alan O'Rouke's slides: http://www.slideshare.net/AlexandraSashaBlumen/growth-hackers-dublin-6-alan-orourke-slides-2-of-2
There is so much data, and so many metrics out there it can feel overwhelming when trying to decide how to measure the growth of your business.
In this SlideShare, we walk through the frameworks and concepts that will help you measure and grow your startup to success.
The Optimisation Grand Unified Theory @ ConversionXL LiveConversionista
In this presentation we try to pull all different pieces of conversion rate strategies, theories, tactics into a single framework for Conversion Optimisation.
Humans Not Zombies: Identity-Based Content Strategy for More Engaging WebsitesMelissa Eggleston
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman
[CXL Live 16] SaaS Optimization - Effective Metrics, Process and Hacks by Ste...CXL
Stephen will be talking on SaaS optimization strategy, including:
- The data, insight and metrics you need to track to identify opportunity
- Flow optimization: from landing page to trial, usage, purchase and retention
- Problems and opportunities: e.g. how do you test a landing page when the sale happens 14 or 30 days later? How do you manage testing across multiple KPIs simultaneously? How do you understand and segment your key product offering?
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
Peep Laja, founder of ConversionXL, talks about some of the original UX research studies ConversionXL Institute has conducted over the last months. Inspiration for effective tests and website changes.
[Elite Camp 2016] Karsten Lund - Master the Moment of DecisionCXL
Learn how accurately measuring attention, emotion & memory can help you discover new ways to optimise your website, landing pages and campaigns.
At the end of the day, whether a campaign, website or landing page is successful or not comes down to one thing - A human making a decision. The science behind decision making has been researched by psychologists and neuroscientists for a decade, but only in the recent years has technology, science and business merged interest in validating methods and metrics. With the rise of wearables the foundation for a scalable way to gather valid data on decision making emerged.
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...CXL
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...CXL
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
Patrick Campbell, CEO, Price Intelligently - Monetization: The Forgotten Gro...Traction Conf
Price Intelligently CEO, Patrick Campbell spurs monetization as an important lever for growth and provides actionable pricing advice to monetize better. Visit: http://tractionconf.io
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
Today’s marketers are all using the same growth hacks, silver bullets, and echo chamber tactics without giving much thought to what they stand for or how they are memorable.
Autopilot CEO Mike Sharkey shares how to understand your customer’s journey, establish your point of view, and create remarkable experiences that build credibility and grow revenue at Traction Conference Vancouver 2016.
[CXL Live 16] The Grand Unified Theory of Conversion Optimization by John EkmanCXL
Optimizers love models. And there’s plenty of them. The Prospect awareness scale. The LIFT model, the ResearchXL model. But John grew tired of trying to explain how they all fit together and when to use what model. So he took a shot at creating ”one model to rule them all”. Will he succeed? You will be the judge.
Try Autopilot free: https://autopilothq.com/free-trial.html
Learn how to use marketing automation and customer journey marketing to grow and scale your business, fast with Autopilot's CMO & Head of Growth, Guy Marion. This presentation was given in London and Amsterdam at Growth Marketing Conference.
7 Steps to Put Your Lead Nurturing on SteroidsCraig Rosenberg
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
Growth Hackers Dublin 6th event on November 3rd. Learn actionable growth hacking and marketing tips to implement into your business the next day. Speakers included Alan O'Rouke, Justin Mares and Jules Coleman of Hassle.com.
For Alan O'Rouke's slides: http://www.slideshare.net/AlexandraSashaBlumen/growth-hackers-dublin-6-alan-orourke-slides-2-of-2
There is so much data, and so many metrics out there it can feel overwhelming when trying to decide how to measure the growth of your business.
In this SlideShare, we walk through the frameworks and concepts that will help you measure and grow your startup to success.
The Optimisation Grand Unified Theory @ ConversionXL LiveConversionista
In this presentation we try to pull all different pieces of conversion rate strategies, theories, tactics into a single framework for Conversion Optimisation.
Humans Not Zombies: Identity-Based Content Strategy for More Engaging WebsitesMelissa Eggleston
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, we’ll discuss how to humanize the content on our websites.
Sharing new research and field-tested advice, we’ll cover:
- why identity (and not brand) should be the focus for universities and nonprofits
- the high-level ideas of identity-based content strategy
- the nitty-gritty details (and great value!) of page-level content strategy and how to do it
- how to avoid deadly mistakes that make you look inhuman
[CXL Live 16] SaaS Optimization - Effective Metrics, Process and Hacks by Ste...CXL
Stephen will be talking on SaaS optimization strategy, including:
- The data, insight and metrics you need to track to identify opportunity
- Flow optimization: from landing page to trial, usage, purchase and retention
- Problems and opportunities: e.g. how do you test a landing page when the sale happens 14 or 30 days later? How do you manage testing across multiple KPIs simultaneously? How do you understand and segment your key product offering?
[Elite Camp 2016] Peep Laja - Fresh Out Of the OvenCXL
Peep Laja, founder of ConversionXL, talks about some of the original UX research studies ConversionXL Institute has conducted over the last months. Inspiration for effective tests and website changes.
[Elite Camp 2016] Karsten Lund - Master the Moment of DecisionCXL
Learn how accurately measuring attention, emotion & memory can help you discover new ways to optimise your website, landing pages and campaigns.
At the end of the day, whether a campaign, website or landing page is successful or not comes down to one thing - A human making a decision. The science behind decision making has been researched by psychologists and neuroscientists for a decade, but only in the recent years has technology, science and business merged interest in validating methods and metrics. With the rise of wearables the foundation for a scalable way to gather valid data on decision making emerged.
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Thinking:People are doing it wrong! Digital Elite Camp presentation. How cognitive biases and mental heuristics help to sell more. https://www.dreamgrow.com/thinking-cognitive-biases-in-sales-and-marketing/
Lean content: An effective web writing workflowIan Lurie
Most of us write blog posts. But it's a drag: We have to format, save, rewrite, edit, get images, reformat, and so on. That's a huge timewaster, and it distracts from what's important. The writing!
This presentation explains my method for producing great, polished content with less effort, so that I can focus on technique instead of workflow.
The Mission Driven Startup - how building a culture around your cause can help build a product that grows itself
#Startup, #Technology #Growth #FinTech
The Mission- Driven Startup – Nilan Peiris, TransferWise JAM London
Making money fly around the world, instantly, for almost zero cost at the touch of a button. That's the promise of TransferWise. Nilan will talk through how finding TransferWise’s cause has enabled it to build a culture that builds a product that grows itself.
Slides from #MPTCON Mind The Product Conference in London. Product = People. The Product we build is an outcome of the people we hire and the decisions they choose to make.
Growth hackers Conference Los Angeles USANilan Peiris
Presentation from Growth Hackers conference in LA
Covering:
- Getting to traction
- Scaling marketing in an early stage startup
- Building a business on word of mouth
Organising product and growth organisations
Product Growth = People growth
How TransferWise has grown to be the market lead in cross border transfers and how you can replicate this in your company / startup / team
Building on the blog post http://tech.transferwise.com/we-inspire-smart-people-and-we-trust-them/ these slides which were presented at the big data summit, walk through a little of how we structure our teams around KPIs to drive growth.
This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Nilan shares his experiences building TransferWise from a loss-making startup to a profitable business powered by word of mouth growth. Nilan shares the challenges he’s faced at TransferWise and other business in scaling through increasing marketing spend – 80% of TransferWise users come in through word of mouth as well as how cash constraints, drove the eventual success of the business.
How to Execute and A/B Test Cross-Channel PersonalizationCXL
According to Forrester Research, 47% of customers report that they’ve engaged in at least one cross-channel interaction in the past 90 days.
Yet only 16% of marketers can actually recognize the same visitors and understand their interests and intent across channels - a critical capability required to deliver a consistent multichannel experience.
How do you close this customer experience gap, integrate cross-channel into your digital marketing strategy and get ahead of your competitors?
How do you run proper A/B tests that lead to meaningful insights, thus improving your personalization efforts?
Join Shanelle Mullin of ConversionXL and Andy Zimmerman, CMO of Evergage, to learn how to offer a superior, personalized customer experience and run meaningful, insightful A/B tests.
Changing the Game: Always On Testing with Artificial IntelligenceCXL
A/B testing is an powerful way to improve conversion rates on your site, but only about 1 out of 7 tests are winners. In addition, mature organizations are always looking for ways to squeeze more value out of their optimization programs.
Enter Sentient Ascend.
They perform massively multivariate tests using the power of artificial intelligence.
Join ConversionXL founder, Peep Laja, in his discussion with Sentient's Chief Marketing Officer, Jonathan Epstein.
How Eye Tracking Research Helps You Run Better A/B TestsCXL
This presentation was from a webinar conducted between ConversionXL and Sticky.AI. It covers the conversion optimization research process and how eye tracking research can fit into that and make A/B testing in the enterprise cheaper and more effective.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
9. IN OUR CASE A PERSONAL PAIN POINT
HELPED TO SEE AN EPIDEMIC DYSFUNCTION IN
THE ENTIRE INDUSTRY, WHICH LACKED ANY
NATURAL FORCE OF IMPROVEMENT OR MOVE
TOWARDS RESOLUTION.
— KRISTO KÄÄRMANN & TAAVET HINRIKUS@nilanp@nilanp
10. @nilanp
A BANK COULD HAVE STARTED
TRANSFERWISE AT ANY POINT IN THE
LAST 100 YEARS
@nilanp
55. It works !
(But barely)
It works with
no significant
issues !
56. It works !
(But barely)
It works with
no significant
issues !
It works. Wow that
was slick
57. It works !
(But barely)
It works with
no significant issues
!
It works. Wow that
was slick
You’ve just blown
my socks off that
was fucking
incredible