[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zalando, IKEA etc) in the World of E-commerce

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You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc. Because of that, some people might consider this a lost game! What else can you compete at? I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google. Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision. In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!

How to compete against
The Big Ones
(Amazon, Zalando, IKEA etc.)
In the
World of E-commerce
Presented by Mogens Møller
CEO at Sleeknote & CRO Specialist
@MogensMoeller #elitecamp2016

FlemmingBerit
@MogensMoeller #elitecamp2016

@MogensMoeller mm@sleeknote.com@MogensMoeller #elitecamp2016

CEO & Co-Founder
Mogens Møller
Engage your visitors and turn them to customers
@MogensMoeller #elitecamp2016

“Danes are the happiest
people in the world”
United Nations World Happiness Report 2016

@MogensMoeller #elitecamp2016
250moderated user tests (done by myself)
+Tons of mistakes
(done by myself)

Order Receivers
Most ecommerce websites are simple
@MogensMoeller #elitecamp2016

Don’t be a stupid
order receiver
Help and guide your visitors to
ﬁnd the right product
@MogensMoeller #elitecamp2016
If you want to beat The Big Ones
Take Away #1
#1

Don’t copy cases
Be inspired by principles

Ski vacation
@MogensMoeller #elitecamp2016

@MogensMoeller mm@sleeknote.com
Persona
@MogensMoeller #elitecamp2016

@MogensMoeller mm@sleeknote.com
The Stock Photo Trap

@MogensMoeller mm@sleeknote.com
Persona (simpliﬁed)
Facts
- Møller Byskov Family
- First time skiing with the kids
Needs and Wishes
- Great kids area
- No drunk danish afterskiers
- Close to Autobahn
- Good super markets

#2
Know your customers…
and make real personas
@MogensMoeller #elitecamp2016
If you want to beat The Big Ones
Take Away #2

Know your customers
- What do your customers love?
- What do your customers hate?
- What is important to your customers?
- What is not important to your customers?
- How is your customers’ every day life?
- What is your customers’ pain?
@MogensMoeller #elitecamp2016

Know your customers
- What exact problem are you solving for your customers?
- What information do your customers need to make 
a buying decision?
@MogensMoeller #elitecamp2016

All skiers The Happy Stock Family A Real Family
with real needs and problems
@MogensMoeller #elitecamp2016

#3
Try to create no-brainers
Assume your visitors are
always in a hurry
@MogensMoeller #elitecamp2016
If you want to beat The Big Ones
Take Away #3

Inspire your visitors
and help them identify themselves,
their wife, kid etc. in your products
If you want to beat The Big Ones
Take Away #4
@MogensMoeller #elitecamp2016

Process
1) Auto emails after new order with relevant questions
@MogensMoeller #elitecamp2016

Process
1) Auto emails after new order with relevant questions
2) Telephone interviews with customers every quarter
@MogensMoeller #elitecamp2016

Process
- What do your customers love?
- What do your customers hate?
- What is important to your customers?
- What is not important to your customers?
- How is your customers’ every day life?
- What is your customers’ pain?
- What exact problem are you solving for your customers?
- What information do your customers need to a right buying decision?
@MogensMoeller #elitecamp2016

Process
1) Auto emails after new order with relevant questions
2) Telephone interviews with customers every quarter
www.groovehq.com/blog/customer-development
@MogensMoeller #elitecamp2016

Process
1) Auto emails after new order with relevant questions
2) Telephone interviews with customers every quarter
3) User-tests every half year
@MogensMoeller #elitecamp2016

Don’t be an order receiver!
Help, motivate and inspire
your visitors to make the right buying decision!
@MogensMoeller #elitecamp2016

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

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BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

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[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zalando, IKEA etc) in the World of E-commerce

1. How to compete against The Big Ones (Amazon, Zalando, IKEA etc.) In the World of E-commerce Presented by Mogens Møller CEO at Sleeknote & CRO Specialist @MogensMoeller #elitecamp2016

2. FlemmingBerit @MogensMoeller #elitecamp2016

3. @MogensMoeller #elitecamp2016

4. @MogensMoeller #elitecamp2016

5. @MogensMoeller mm@sleeknote.com@MogensMoeller #elitecamp2016

6. FlemmingBerit @MogensMoeller #elitecamp2016

8. @MogensMoeller #elitecamp2016

9. @MogensMoeller #elitecamp2016

10. CEO & Co-Founder Mogens Møller Engage your visitors and turn them to customers @MogensMoeller #elitecamp2016

11.

12. @MogensMoeller #elitecamp2016

13. @MogensMoeller #elitecamp2016

14.

15.

16. “Danes are the happiest people in the world” United Nations World Happiness Report 2016

17. Winston

18. @MogensMoeller #elitecamp2016

19. @MogensMoeller mm@sleeknote.com@MogensMoeller #elitecamp2016

20. @MogensMoeller #elitecamp2016 250moderated user tests (done by myself) +Tons of mistakes (done by myself)

21.

22.

23. @MogensMoeller #elitecamp2016

24.

25. Order Receivers Most ecommerce websites are simple @MogensMoeller #elitecamp2016

26.

27. Don’t be a stupid order receiver Help and guide your visitors to ﬁnd the right product @MogensMoeller #elitecamp2016 If you want to beat The Big Ones Take Away #1 #1

28. Don’t copy cases Be inspired by principles

29. Ski vacation @MogensMoeller #elitecamp2016

30.

31. @MogensMoeller mm@sleeknote.com Persona @MogensMoeller #elitecamp2016

32.

33. @MogensMoeller mm@sleeknote.com The Stock Photo Trap

34. @MogensMoeller mm@sleeknote.com

35. @MogensMoeller mm@sleeknote.com

36. @MogensMoeller mm@sleeknote.com

37. @MogensMoeller mm@sleeknote.com

38. @MogensMoeller mm@sleeknote.com Persona (simpliﬁed) Facts - Møller Byskov Family - First time skiing with the kids Needs and Wishes - Great kids area - No drunk danish afterskiers - Close to Autobahn - Good super markets

39. +19%uplift in bookings

40. #2 Know your customers… and make real personas @MogensMoeller #elitecamp2016 If you want to beat The Big Ones Take Away #2

41. Know your customers - What do your customers love? - What do your customers hate? - What is important to your customers? - What is not important to your customers? - How is your customers’ every day life? - What is your customers’ pain? @MogensMoeller #elitecamp2016

42. Know your customers - What exact problem are you solving for your customers? - What information do your customers need to make  a buying decision? @MogensMoeller #elitecamp2016

43. All skiers The Happy Stock Family A Real Family with real needs and problems @MogensMoeller #elitecamp2016

44. Scuba Diving Masks

45.

46.

47. #3 Try to create no-brainers Assume your visitors are always in a hurry @MogensMoeller #elitecamp2016 If you want to beat The Big Ones Take Away #3

48.

49.

50.

51.

52.

53.

54. Inspire your visitors and help them identify themselves, their wife, kid etc. in your products If you want to beat The Big Ones Take Away #4 @MogensMoeller #elitecamp2016

55. Don’t copy cases Be inspired by principles

56. Process @MogensMoeller #elitecamp2016

57. Process 1) Auto emails after new order with relevant questions @MogensMoeller #elitecamp2016

58. Process 1) Auto emails after new order with relevant questions @MogensMoeller #elitecamp2016

59. Process 1) Auto emails after new order with relevant questions @MogensMoeller #elitecamp2016

60. Process 1) Auto emails after new order with relevant questions 2) Telephone interviews with customers every quarter @MogensMoeller #elitecamp2016

61. Process - What do your customers love? - What do your customers hate? - What is important to your customers? - What is not important to your customers? - How is your customers’ every day life? - What is your customers’ pain? - What exact problem are you solving for your customers? - What information do your customers need to a right buying decision? @MogensMoeller #elitecamp2016

62. Process 1) Auto emails after new order with relevant questions 2) Telephone interviews with customers every quarter www.groovehq.com/blog/customer-development @MogensMoeller #elitecamp2016

63. Process 1) Auto emails after new order with relevant questions 2) Telephone interviews with customers every quarter 3) User-tests every half year @MogensMoeller #elitecamp2016

64. Process 1) Auto emails after new order with relevant questions 2) Telephone interviews with customers every quarter 3) User-tests every half year @MogensMoeller #elitecamp2016

65.

66. Don’t be an order receiver! Help, motivate and inspire your visitors to make the right buying decision! @MogensMoeller #elitecamp2016

67. Thanks for listening mm@sleeknote.com

[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zalando, IKEA etc) in the World of E-commerce

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[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zalando, IKEA etc) in the World of E-commerce