The document discusses the importance of innovation for businesses to survive in a rapidly changing environment. It notes that some countries score higher than Australia on innovation measures and attributes this to having a more positive "innovation attitude." The document advocates overcoming doubts about new ideas by asking "why" or "why not" five times. It also identifies the common ingredients for a successful innovation program as having permission, space, time, education, and process.

2. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com

3. Why Innovation Today is
Required to Survive

12. “If change is
happening on
the outside
faster than on
the inside
the end is in
sight.”
-Jack Welch

13. WHAT,
ME
WORRY?

14. The State of Innovation:
Globally vs. Locally

19. Why Do:
Sweden, Netherlands, Luxembourg,
New Zealand, Estonia, Etc.
Score Higher Than Australia?

20. I Call It:
The Innovation Attitude
It all Starts with the ‘Buts’...

21. “We have thought of a
Hybrid Conference, but…”
“but, but, but, but, but”

22. How to Overcome the ‘Buts’
Ask ‘Why’ or ‘Why Not”
5 Times...

23. The Common Ingredients of a
Successful Innovation Program

24. Permission

26. Space

27. Space

28. Time

29. Time

30. Education

31. Education

32. Process

34. The Common Ingredients of a
Successful Innovation Program
Permission
Space
Time
Education
Process

35. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com