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Craig Rispin Keynote - Australian Veterinary Association 2013 Convention
The document discusses trends affecting the veterinary profession, including rising education costs, declining wages, and increased workload. It notes that some trends are "alarming" and could threaten the survival of the profession. It then covers topics like the growth of mobile technology and apps, the rise of digital health monitoring, and the potential for new diagnostic technologies using biosensors. The use of social media, mobile apps, and cloud-based services to transform veterinary practice management is also discussed.
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Craig Rispin Keynote - Australian Veterinary Association 2013 Convention
- 2. Know First •Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com
- 3. Survival of the VeterinaryProfession?
- 4. FLASHBACK-1998 Where were you? Whatwas your work/life like in 1998?
- 5. Just imagine whatit will be like 15 years from now...
- 6. Globally - FromAll Accounts: Education Costs are Soaring Starting Wages are Declining You’re Working Harder & Longer Hours You’re Not Making What You’re Worth Government Support is Declining Any More? - Share with a Partner
- 7. “Some of thetrends are, quite frankly, alarming.” - Ian Spinks, president and general manager of Bayer Animal Health
- 11. Karl Fisch -Educational Futurist
- 13. Discuss with aPartner: What Did You Find Most Surprising in the Video?
- 14. “If change is happeningon the outside faster than on the inside the end is in sight.” -Jack Welch
- 15. Up People Business Technology Life SciencesW ork/Life Shift Globalised Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency Endof Retirement Un-Bell Curve Outrageous Outsourcing Marketing Megatrend Practice Management 2.0 Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking Unbreakable Tech Mobile Madness
- 16. Your mobile phonehas all of NASA in 1969. more computing power than
- 17. How Big isMobile Today? 7B People in the World 6B Mobile Subscribers 1B 3G/LTE Subscribers
- 18. 20 40 60 80 100 120 Q1 Q3 Q5Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 8 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch + iPad Launched 6/07 ~120MM+ ~32MM ~9MM Desktop Internet Netscape* Launched 12/94 ~27MM Apple iPhone + iTouch + iPad Ramp – The Likes of Which We Haven’t Seen Before
- 19. 20 40 60 80 100 Q1 Q3 Q5Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge 380M
- 20. 20 40 60 80 100 Q1 Q3 Q5Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge 468M
- 25. Search for “iosapps vet”: 2,850,000 results Search for “ios apps pet”: 123,000,000 results Search for “ios apps equine”: 346,000 results
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- 29. alth Awareness… NOW… (Nike+ /Jawbone UP) Always-On Tracking + Syncing + Analytics / Quantified Self The Quantified Self
- 30. The Quantified HerdComing Next...
- 34. Bio-Sensors Boom -Link to Mobiles
- 35. Ultra-Sensitive Electrical BiosensorUnlocks Potential for Instant Diagnostic Devices Source: University of California, Santa Barbara April 17, 2012
- 36. Partner Questions: What’s yourfavorite mobile App and why? If you could create a Vet App that does anything what would it do? How important do you think this mobile trend is to your industry or practice? Do you have mobile strategy at your practice or organisation?
- 37. Up People Business Technology Life Sciences W ork/Life Shift Globalised Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency Endof Retirement Un-Bell Curve Outrageous Outsourcing Marketing Megatrend Practice Management 2.0 Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking Unbreakable Tech Mobile Madness
- 38. Life Sci -Meet Juan Enriquez
- 39.
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- 45. NASA’s Space ElevatorConcept
- 46. Up People Business Technology Life SciencesW ork/Life Shift Globalised Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency Endof Retirement Un-Bell Curve Outrageous Outsourcing Marketing Megatrend Practice Management 2.0 Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking Unbreakable Tech Mobile Madness
- 48. “Dr. Parkinson isperhaps the most prominent of the city’s 2.0 doctors, who are rethinking the health care model along 21st-century lines.” - The New York Times
- 49. Dr. Jay Parkinsonon Huff Post Live
- 50. Dr. Jay Asks: “I’mfriends with my patients on Facebook - they can IM me, or book an appointment on my iPhone App. Don’t you run your practice this way too?” Discuss with a Partner
- 56. Here’s My Practice2.0 Google Apps for Business - $50/user per year replacement for M$ Office Google Apps Marketplace - Hundreds of Business Apps installed in seconds Google+ Hangouts for free Voice/Video Calls - Hangouts-on-Air adds 1,000 viewers + YouTube Apple iPhone & iPad Mini
- 60. Up People Business Technology Life Sciences W ork/Life Shift Globalised Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency Endof Retirement Un-Bell Curve Outrageous Outsourcing Marketing Megatrend Practice Management 2.0 Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking Unbreakable Tech Mobile Madness
- 61. Reaching Global Executives: 12Megatrendsin B2B Marketing
- 62. sked to ratethe value of various marketing activities on a five-point scale, meetings/ conferences and research/surveys top the list. Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers. This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print. user communities) and passive (print) promotional channels. The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging. The shift to 360º thought leadership 1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5) Meetings/conferences Research/surveys White papers, executive summaries, articles 3.76 3.85 3.61 1M E G A T R E N D O N E A
- 63. Thought Leadership Defined Theterm was first coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine, Strategy+Business “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.” “Thought leaders have a distinctively original idea, a unique point of view or an insight.”
- 65. 9'of'the'top'11'effective'ways'of'getting'a' of'involve'Thought' Leadership'Marketing How would yourate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) 2.0 2.2 2.3 2.3 2.3 2.3 2.5 2.8 2.9 3.1 3.2 3.3 3.4 3.4 3.7 3.7 Source: ITSMA, How Customers Choose Study, North America, 2007
- 72. Up People Business Technology Life SciencesW ork/Life Shift Globalised Acceleration Age Gap Education Re-Engineering Global Mobility Free Agency Endof Retirement Un-Bell Curve Outrageous Outsourcing Marketing Megatrend Practice Management 2.0 Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking Unbreakable Tech Mobile Madness
- 76. Will Robot PetsEver Take the Place of Real Pets?
- 77. Robots Rise -Robot Pets in the Future?
- 78. No Way... But TheyWill Have Fun Together!
- 79. Download My eBookFree - http://is.gd/think