This document outlines the steps in segmentation, targeting, and positioning for marketing. It discusses: 1) Establishing overall strategy and objectives through a SWOT analysis. 2) Using various segmentation methods like demographic, behavioral, and psychographic to divide customers into groups. 3) Evaluating segment attractiveness based on whether segments are substantial, reachable, responsive, profitable and identifiable. 4) Selecting a target market and identifying targeting strategies like differentiated, concentrated, or mass marketing. 5) Developing a positioning strategy using methods like value, attributes, symbols or competition to determine a product's place relative to competitors.