There are several levels of market segmentation including geographic, demographic, psychographic, and behavioral. Geographic segmentation divides the market into countries, states/provinces, cities, and rural/urban areas. Demographic segmentation divides the market by age, gender, income, education, and socio-economic classification. Psychographic segmentation divides the market based on social class and lifestyle factors. Behavioral segmentation divides the market by user status, usage rate, benefits sought, brand loyalty, and other usage characteristics. Market segmentation allows companies to better understand customer needs and target specific segments.