Students will develop a strategic marketing plan for AthleteTrax, a startup that provides cloud-based team management solutions. The plan will focus on growing usage among college club sports teams and identifying key target markets to increase youth sports adoption. It will connect marketing to sales through brand ambassadors and develop an interactive marketing strategy using channels like Google AdWords, Facebook advertising, and Twitter promoted tweets. Students will analyze AthleteTrax's competitors and recommend tactics for 2015 including a budget, calendar of activities, and metrics to measure success. Deliverables include a 15-minute presentation and written report with the marketing plan recommendations.
ABI is a global business-to-business marketing public relations agency, consistently named one of the Top 50 Agencies by B-to-B Magazine. Our mission is to consult our clients on marketing public relations strategies that will help them generate growth in revenue, profitability and market share, regionally and globally. From offices in New York, London and Singapore we serve multi-billion dollar, global organizations to smaller, regionally-focused companies.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
ABI is a global business-to-business marketing public relations agency, consistently named one of the Top 50 Agencies by B-to-B Magazine. Our mission is to consult our clients on marketing public relations strategies that will help them generate growth in revenue, profitability and market share, regionally and globally. From offices in New York, London and Singapore we serve multi-billion dollar, global organizations to smaller, regionally-focused companies.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
Marketing Mix (Four Ps)Product StrategyBriefly describe your pro.docxdrennanmicah
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market's needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue you need to break even and achieve profitability?
What does the price says about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to lay out your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you've seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.
Goal
In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.
Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
Example:
Audience: HR professionals who are casual and power-users of Chumber systems
Increase event registration by 20% by the start date of the annual user conference.
Call to action: Register online today.
Messages
Identify the primary message for you.
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
Defining and executing a marketing strategy includes many internal and external stakeholders. How do you quickly gain an overview of the key milestones, understand the cross-functional dependencies and allocate reasonable execution times?
“Marketing Plan: Prepare & Promote” helps you achieve just that:
- Prepare for success by aligning your roadmap, messaging and demos
- Promote your positions with analysts & media, via social channels & industry events
- Stay on top of both preparation and promotion activities at any time
[Lecture] Current Issue in Digital Marketing April 2016 Marlin Sugama
My 2016 guest lecturing at Universitas Pelita Harapan Post Graduate Business School. The session discuss about current trend and issue happening in Digital Marketing Industry on 2016
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Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephen King
Stephdokin is a Digital Brand agency that offers 3 services to customers:
1) Digital Brand Audit
2) Digital Brand Dashboard
3) Digital Brand Marketing
Establishing how your brand appears online is the first step in a journey of web excellence.
The Stephdokin Digital Brand Audit helps you create a starting “Point A” framework that gives all stakeholders in your business a common 00.understanding of the strategic roadmap needed to get to “Point B.”
When evaluating your digital brand, we can include many different dimensions of your online presence, like:
• Website traffic
• Website lead generation and sales conversions
• Google Performance
• Social media channels
• Mobile
• SEM and SEO excellence
• Competitive benchmarking
• Peer benchmarking
… and more.
In our online audit, we’ll recommend a Digital Brand roadmap that includes the people, processes and tools you’ll need to get going.
We’ll also help you define the Key Performance Indicator measurements you’ll implement on your operational and management dashboards.
Stephdokin is a marketing agency. We help companies with all aspects of creating physical and digital brand materials and campaigns
- Website creation / design
- Website reviews / optimization
- Search engine ranking (SEO)
- AdWords (+LinkedIn, Bing, Facebook ads etc…)
- Channel / partner planning & management
- Mailing list setup, management and eNewsletters
- Marketing brochures
- Videos, Infographics, eBooks, Case Studies, Guest Blog Posts
- Trade show booths
- Email newsletter designs
- Press releases
- Social media publishing
- etc...
Let's Get Started!
Model Attribute Check Company Auto PropertyCeline George
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Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Biological screening of herbal drugs: Introduction and Need for
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Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
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How to Make a Field invisible in Odoo 17Celine George
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Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Strategic marketing plan project individual project bmgt 411
1. June 17, 2014 [BMGT 411: MARKETING MANAGEMENT INDIVIDUAL PROJECT]
Strategic Marketing Plan Project Individual Project
Background
Studentswill use ideas discussedinthe course to developa strategic marketing planrecommendation
using the marketing concepts we will learnthroughout the semester. This marketing planwill be
presentedto the partner company for possible implementationin2015. The marketing plan shouldfocus
on key outcomesthe clientis focusedon moving forward:
Growing usage among college club sport teams:
o Secondary targets: Youth Sports and High School Competitive
Identifyingkeytargetmarkets to increase youth sport adoption and usage
o Partners
o Viral users who can adopt and spread the word
Connect marketingto sales
o Brand ambassadors who can spread the word about AltheteTrax
Developinganinteractive marketing strategy to helpdrive awarenessand newusers
o Explorationof the followingchannelstodevelopan interactive marketingplan and budget
Google Adwords
Twitter PromotedTweets
Facebook Advertising(IncludingInstagram)
LiveIntent
Additional
o Explorationtopics shouldinclude CPM (Cost per thousand analysis), Keywords,Content,
and graphics
Marketing Research: to include what theircompetitorsare doingto reach their audiences
(TeamSnap,Blue Sombrero and Bluefields)
2. June 17, 2014 [BMGT 411: MARKETING MANAGEMENT INDIVIDUAL PROJECT]
Partner Company 2014
This semester,we have partneredwith AltheteTrax. AltheteTrax isa startup up SaaS (Software as a
Service) that was introduced in2012. Led by founder Jon Halpern,the company has signedup over300
teams, who work withAltheteTrax to for a total team cloud basedmanagement solutionthat provides:
Team scheduling
o Fullyintegratedpersonal calendar.
o Unifiedleague/teamschedulingwithRSVP.
o Automatic email remindersfor events.
o To-do listmanagement withtext reminders.
Team Based Communication
o Mass two-waytext messaging.
o League,team, or individual outreach.
o Auto and custom usergroups.
o League and team message boards.
o Direct messagingand instantnotifications.
Team Training and Improvement
o Centralizedteamvideo.
o Efficientworkouttracking.
o 100% free fund-raisingsolution.
o Exclusive memberdealson hotels.
Mobile and TabletFriendly
o Two way text message interactions.
o Fullyintegratedcalendar on the go.
o Upload practice or game videoin real-time.
o Post workout resultsfrom the gym.
3. June 17, 2014 [BMGT 411: MARKETING MANAGEMENT INDIVIDUAL PROJECT]
The company has receiveda variety of press for their launch including:
http://www.post-gazette.com/business/2014/03/21/Pittsburgh-startups-get-a-shot-in-the-
arm/stories/201403200273
http://www.inc.com/diana-ransom/coolest-college-startups-2014.html
http://uberstories.com/manage-sports-team-whole-new-way-athlete-trax/
http://www.businessbee.com/resources/news/entrepreneurship-buzz/4-insanely-impressive-
college-startups/?utm_source=Social&utm_medium=unpaid&utm_campaign=news
Target Market
Part of this project will be to further define AltheteTrax Primaryand Secondary target markets. This
target market can be a wide range of individuals,butmostlikelyfall intothe followinggeneral
categories:
College ClubSports (Men/Women Ages18-23)
o Millenial targetmarket
o Sports are not usuallya “Full-Time Job”– Volunteerslead
o Both men and women
o Oftenledby fraternities/sororities
o Include collegesall over the US
Youth Sports (Kids6-14)
o Fringe Gen X/Y
o Time crunched
o Working professionals
o Most games on eveningsand weekends
o Both Men and Women
4. June 17, 2014 [BMGT 411: MARKETING MANAGEMENT INDIVIDUAL PROJECT]
SanctionedYouth Sports (Kids14 – 18 High School)
o Gen X – Baby Boomers
o Coach as a jobvs. hobby
o Harder to sell due to contracts/restrictions
For your chosenTarget Market – clearlydefine the USP (Unique SellingProposition) overwhattheyare
using today for team management.
Thought Starter: would you focus on one sport to start or focus on them all?
The overall goal is to recommend:
1. SWOT analysisfor AthleteTrax (Chapter2)
2. CRM Strategy and Recommendationfor CreatingLong-Term Customer Relationships(Chapter4)
3. Secondary Marketing Research – Use the Census.govsite to research chosen target markets
Identifykeygeographic regionsto focus efforton based on opportunity
Profile target markets (Age,Income,Race, etc)
Developa listof tactics that support your target market
o How/whenwill you reach them?
o If you didadvertise,what vehicleswouldyouuse? (Focus on interactive/Social)
CompetitorMarketing Research: TeamSnap, BlueSombrero and Bluefields (To determine how they
target andcreateawareness)
4. DevelopBrand PositioningRecommendationforAltheteTrax to helpguide them in all Marketing
Strategy as theycontinue to grow.
Use positioning guide outlinedin class: For (target audience/segment), AthleteTrax is the
(Frame of Reference) that delivers(Key Points of Difference)
5. June 17, 2014 [BMGT 411: MARKETING MANAGEMENT INDIVIDUAL PROJECT]
5. Developa Tactical Marketing Plan for 2015 (Chapter 16, 17, Special Topics)
• Include a listof all tactics and why you are recommendingthem
Focus should be on interactive:Google, Facebook,Twitter,Instagram, Live
Intent,etc)
Budget for 2015: Your recommendedbudgetfor using these toolsto drive
awareness (Simple budget)
Content ideasto be leveragedforeach channel
• Include a detailed“Calendar”of 2015 activities
• SOcial MObile Local – keepthis trend in mind
• Include branding and GuerillaMarketing tactic ideas(How can AthleteTrax go viral)
• Include your recommendationon how tactics will be measuredfor success
6. June 17, 2014 [BMGT 411: MARKETING MANAGEMENT INDIVIDUAL PROJECT]
Deliverables
This project isan individual project.Thisproject will be presentedto the client – so professional attire
and presentationswill be part of your final grade. This is a lean startup, and students presented with
above average work may be contacted by the client for future work including internships. In addition,
the best project(s) may be leveraged for the partner company to use in their 2015 campaigns.
This project shouldbe considereda key part of your Point Park Businessportfolio. Both the written
report and the presentationshouldbe deliveredina professional waythat showcases everythingyou
have learnedto date at PointPark University.
Key Deliverables:
• A 15 minute visual presentationof recommendationsdeliveredonsite to the client(Date TBD):
• CREATIVE, CONCISE, ACCURATE, MEMORABLE
• Savedvia Prezi or SlideShare foreasy sharing withclient
• A writtenreport that deliversonthe Marketing objectivesdescribedabove framework
discussedin class
• A 2015 marketingeventcalendar for AltheteTrax to follow
Deliveredincalendarformat – Excel or PDF
• A writtendocument that expandson concepts presentedinthe presentation,withsupportedfacts
(2) copies – one for clientand instructor to followalongduring presentation
Report shouldbe stapledor bound – in a professional format
The report shouldinclude referencesto all supporting data articles
7. June 17, 2014 [BMGT 411: MARKETING MANAGEMENT INDIVIDUAL PROJECT]
Grading:
The Marketing Project is worth a total of 70 points
o Presentation:35 points
o Written Report: 35 points
The report shouldbe visual,withsupporting graphs and illustrations
The final plan shouldbe concise and professional,asa marketingconsultant would delivertoa
real client
This plan and presentationwill helpyoumarket yourself as you enter a very demandingjob
market
Late projects not accepted
Late presentationwill receive a 0 grade – do not be late for class on presentationdate (Treat this
as an interview – where latenesswouldnot be accepted)