This document outlines the steps of segmentation, targeting, and positioning in marketing. It discusses: 1) Segmentation involves establishing objectives, using methods like geographic, demographic, psychographic, benefit, and behavioral segmentation to divide the market. 2) Targeting evaluates segment attractiveness and selects a target market using approaches like undifferentiated, differentiated, concentrated, or micromarketing. 3) Positioning identifies a strategy communicating the product or service's value proposition, attributes, symbols, and competitive differences.