The document outlines the research proposal for a study examining the effectiveness of social media advertisements and their impact on consumer perception of a vodka brand. The study aims to determine the influence of social media advertising on customer satisfaction. The objectives are to examine the impact on purchasing decisions and customer satisfaction. The methodology will use both primary research through surveys and secondary research reviewing journal articles. Ethical considerations discussed include informed consent, privacy, integrity, social responsibility, and minimizing harm.

1. BM631 Research Methods
Answers:
Title Of The Research
Effectiveness of Social Media Advertisements and Impact on Consumer Perfection of the
Brand
Aim Of Research
AU Vodka, a UK-based vodka company seeks to determine the influence of social media
advertising on customer satisfaction and this is the only aim to conduct this study with the
implication of relevant methods and ethical considerations in mind.
Objectives Of Research
As a result of the study's primary purpose, a company's marketing efforts and product
launch plans will be more targeted and more successful. The efficacy of social media
advertising and its influence on customer satisfaction will be evaluated. To accomplish this,
the following goals are laid down by the researcher:
To examine the impact of social media advertising on the purchasing decisions of potential
clients.
To ascertain the effect of social media advertising on customer satisfaction.
Marketing techniques may be improved for greater development and success if new ideas
can be found.
Methodology
In this section, the researcher discusses the numerous approaches that the researcher plans
to use. The researcher will be able to concentrate on the methodology, philosophy, and
other components of the study. Research technique is one of the most important aspects of
a study since it shows how the research will be carried out. Discussing research methods
and how a certain research design will be performed in order to successfully achieve the
study's outcomes will be made easier with this (Wang et.al., 2021). Considering the
appropriate use of research methodology, it has been found that the researcher is going to

2. use both primary and secondary method (Mixed Research) to create this project in the form
of collecting the information via survey and theoretical aspects from the journal articles and
other sources to make this research evident and effective.
Ethical Considerations
Respect For The Autonomy, Privacy And Dignity Of Individuals And Communities
In its most basic form, respecting autonomy means allowing people the freedom to make
and carry out their own choices and activities, so long as they do not hurt or infringe the
rights of others. Therefore, it is a negative requirement not to submit the choices and acts of
autonomous individuals to influencing factors of any kind. Researchers should indeed
appreciate that people must make their own educated decisions on whether or not to take
part in research, particularly when completing the questionnaire or survey to analyse the
opinions of different individuals regarding the influence of Social Media Advertisements on
customer satisfaction, according to the research we've conducted (Pietilä et.al., 2020).
Individuals must be given all the information they need to make their own decisions about
participating in research.
Keeping data private may be done in a variety of ways, from simple measures like replacing
codes for participant identification and storing information in locked cabinets to more
complex techniques like error inoculation or data encryption. Since researchers are
responsible for safeguarding people's personal information, they should only use it with
their explicit, unambiguous agreement when absolutely necessary. Although participants
may not be concerned about a possible loss of anonymity, they must guarantee that any
information or data obtained about them is properly anonymized and cannot be linked back
to them. Whenever possible, researchers would endeavour to honour the preferences of any
participants who desire to remain anonymous (Renaud and Zimmermann, 2018).
Scientific Integrity
An important aspect of research is that it should be planned, evaluated, and carried out in
such a manner that it contributes to the advancement of human knowledge and
understanding. Ineffective research wastes time and money, while also underestimating the
importance of the participants' contributions. Misleading or harmful information may be
released as a result of a leak (Noble and Smith, 2015).
Researchers must ensure that the research's scientific design is of a high enough calibre and
robustness to withstand scrutiny. They should take into account the dangers and processes
for dealing with such issues (should they arise) (Ansari and Yeravdekar, 2020). To ensure
that the goals of the study are obvious, it is imperative that they be stated as clearly as
possible.
Social Responsibility

3. Researchers have an obligation to take into account the possible societal consequences of
their study, especially when these consequences threaten people's health or safety. As a
result of their elevated position, they bear some of the burden. As a result, we were unable
to identify whether or not their plans aided in ethical behaviour. Second, we relied only on
participants' self-reports, which has its own set of problems, such as bias based on
perceived social desirability or a lack of confidence in disclosing personal details. We didn't
look at proposals or IRB submissions, and we didn't look at how things were done. In light
of the increasing interest in Social Responsibility among academics and practitioners, a
complete review and integration of research activity is required (Ikuenobe, 2018). While
viewing CSR as its top priority, this proposal analyses the academic literature on Corporate
Social Responsibility and Performance via a paradigmatic and analytical lens, while also
looking for people's perspectives on the study issue.
Maximising Benefit And Minimising Harm
It is the duty of researchers to avoid harming participants in their studies. Defining what
constitutes harm is a contentious issue. Using certain research procedures may result in
slight pain or injury. We need to consider the following factors in order to minimise the
danger of harm: Inquiring about the participant's understanding of the situation. Protecting
participants' privacy and confidentiality (Mackey and Bryfonski, 2018). It has been
suggested by many of the researchers that when planning the study, it is advisable to stay
away from dishonest methods. Qualitative data collection has a high level of subject burden;
participants' confidentiality and identity may be compromised if video recordings are used
as data sources; and informed permission, etc. are all issues that need to be addressed. It is
thus important to keep in mind a number of ethical considerations while doing
undergraduate and postgrad dissertation research. These ethical principles emphasise the
importance of doing good (also known as beneficence) and avoiding damage at all costs
(known as non-malfeasance). This means that a researcher must seek informed permission
from prospective research subjects, minimise damage to participants, maintain their
confidentiality and anonymity, prevent misleading techniques, and provide them with the
choice to withdraw from the study if they so choose (Mohajan, 2018).
References
Ansari, H. and Yeravdekar, R., 2020. Respectful maternity care during childbirth in India: A
systematic review and meta-analysis. Journal of Postgraduate Medicine, 66(3), p.133.
Ikuenobe, P., 2018. Human rights, personhood, dignity, and African communalism. Journal
of Human Rights, 17(5), pp.589-604.
Mackey, A. and Bryfonski, L., 2018. Mixed methodology. In The Palgrave handbook of
applied linguistics research methodology (pp. 103-121). Palgrave Macmillan, London.

4. Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48.
Noble, H. and Smith, J., 2015. Issues of validity and reliability in qualitative research.
Evidence-based nursing, 18(2), pp.34-35.
Pietilä, A.M., Nurmi, S.M., Halkoaho, A. and Kyngäs, H., 2020. Qualitative research: Ethical
considerations. In The application of content analysis in nursing science research (pp. 49-
69). Springer, Cham.
Renaud, K. and Zimmermann, V., 2018. Ethical guidelines for nudging in information
security & privacy. International Journal of Human-Computer Studies, 120, pp.22-35.
Wang, N., Christen, M. and Hunt, M., 2021. Ethical Considerations Associated with
“Humanitarian Drones”: A Scoping Literature Review. Science and engineering ethics, 27(4),
pp.1-21.