The document discusses HR and marketing strategies at ICICI Bank. It outlines the bank's employee value proposition, including opportunities for growth, learning, empowerment and an enabling work culture. It also discusses programs for new graduates, vocational training, and partnerships with academic institutions. The final section provides recommendations for new creative ways to promote the employee brand through stories, blogs, social media, photos and videos.

1. HR AND MARKETING
PRESENTATION
Kapish
Maheshwari
PGDM V
DM17E23

2. HUMAN RESOURCE MANAGEMENT

3. Growth and Learning
Move across jobs
Challenging roles to impact on a
larger scale
Large and challenging roles ahead of
time
Freedom to try new ideas and learn
from experience
Opportunity to discuss growth
prospects with superiors
Highest level of empowerment
Best place to develop leadership
abilities
Enabling Work Culture
Culture where grievances can be stated to
superiors without fear
Tolerance for honest mistakes
Strategy, structure and policies are
communicated clearly and suggestions on
them can be given freely
Boss and superiors invest in subordinates
development
Clarity in performance expectations and
goals
If there are workplace inhibitors, I can
raise them and expect that I will be heard
https://www.icicicareers.com/website/employee-
value-proposition/growth-and-
learning/2015/dec/employee-value-
proposition.html
Care
Respect and
dignity in
every
engagement
Support
during
professional
need and
personal
emergency
Respect for
personal time

4. Meritocracy
Non-discriminatory workplace
Superior compensation for
superior performance
For a performing employee, the
longer he/she spends in ICICI,
better are the growth prospects
Bosses do not compete with
their teams for credit
Protection against biases of
superiors
Competitive compensation vis-
a-vis other Indian private sector
banks
Winning
Organizations
Being a part of the winning
strategy
Inspiring leadership provided
by the Top Management of the
organization
Pride in being an employee of
ICICI
Being part of socially
responsible organization
An organization that strongly
discourages employees from
adopting unacceptable
business practices
https://www.icicicareers.com/website/employee-value-proposition/growth-
and-learning/2015/dec/employee-value-proposition.html
Women at ICICI
Assessing performance using
a real time analytical model
Bank launched iWork@home
Career Counselling
Assessing performance using
a real time analytical model
Bank launched iWork@home

5. Sales Officers
Programme
ICICI Bank hires young
graduates to join its dynamic
front line Sales Force. The
selected applicants are trained
at ICICI Sales Academy (ISA).
Probationary Officer
Programme
The Training Programme aims
to attract young talent.
Vocational training
programme designed to
develop a pool of first level
managers with banking
knowledge and required skill-
sets to perform. Involve
servicing, cross-selling and
acquiring new customers
through field visits as part of
the duties/tasks assigned.
ICICI Business Leadership
Programme
Post Graduate Certificate in
Securities Markets
ICICI Bank has partnered with National
Institute of Securities Markets (NISM)
to launch Post Graduate Certificate in
Securities Markets (PGCSM). The
programme aims to create professionals
such as Treasury dealers, Fund
Managers, Analysts, Institutional Sales
Professionals, and Investment Advisors
in the securities markets.
ICICI Bank Academia

6. ICICI BANK
PROMOTION
Facebook Page
ICICI Foundation
ICICI Official Website
Marketing

7. NEW CREATIVE WAYS TO
PROMOTE EMPLOYEE BRAND
• Promote the stories of your top employees
• Company Blog Group - Create a space for all
employees to express work life; day-to-day and
in real time
• Coordinate content and social media efforts for
maximum impact
• Use photos to promote your employee
• Digital Marketing - Use video to “show, don’t
tell” the employee story
Instagram ICICI Bank