course material

1. MGMT3001 Research For Business And Tourism
Answers:
Introduction
Social media and the influence on the travel and tourism industry after pandemic is the
subject of this study. Travel firms and Destination Marketing Organizations have mostly
depended on social media to remain in touch with customers all over the globe in order to
arouse wanderlust and a desire to travel again in order to produce these feelings (Milwood
and Crick 2021). When travel limitations are progressively loosened, on the other hand, a
range of long-standing impacts on consumer behaviour have been uncovered via social
media, which has shifted the tourist industry into a new route of development.
Research Design
To gather information and make relevant conclusions on the development and importance
of Social Media Platforms in Post-Pandemic Tourism, as well as the role of social networking
sites in general, the strategy that will be employed by the study has been determined.
Reviews of the literature, as well as an empirical investigation, were conducted in this
study. It will be examined how the COVID-19 has impacted the operations of this business,
as well as the platforms that had a vital role in this situation, even though the tourism sector
will be the main focus of this literature research (Li et al. 2020). The purpose of this
research project is to collect exact factual information in order to characterise the
phenomena that are now in existence. As a consequence, descriptive and qualitative
research designs are used, with dependent and independent variables collected in line with
the study's objectives acting as the research's basis. It will only be feasible to construct a
comprehensive cause and effect analysis for the survey if the survey results are made
explicit.
Data Collection Method
A review of the literature and conceptual modelling are two of the most important research
methodologies used in this paper. The systematic identification and categorisation of
limitations via the use of a structured approach is the first step towards creating a condition
of circumstances in which there are no restrictions. The goal of this study is to first evaluate

2. the many types of constraints that exist in the construction business, as well as the
characteristics of each kind of limitation. On the basis of this information, a classification
strategy for categorising constraint components will be developed for the purposes of
constraint detection and modelling. This study will proceed to the second phase after
conducting a comprehensive examination of current industry practises and academic
research (Benjamin, Dillette and Alderman 2020). The second step will identify existing
constraint modelling approaches that may be utilised to tackle particular challenges. When
the tools for constraint categorisation and modelling have been described, it will be possible
to construct a conceptual framework for comprehensive constraint management from
scratch.
For the aims of this research and in order to achieve the objectives, data from both primary
and secondary sources will be acquired and analysed. Second-hand information will
contribute to the creation of background knowledge, which will be necessary both by the
research team in order to create a constructive project and, more importantly, by the reader
in order to comprehend the survey findings more thoroughly.
The primary data will be collected using two alternative approaches. Visitors to the area
will be asked to complete a questionnaire survey, which will be the first step in gathering
information. In the second stage, interviews will be held with officials from the local
administration as well as suppliers of accommodation services.
Qualtrics Questionaire
The term "questionnaire" refers to a self-reporting instrument that is intended to gather
information on factors that are important to a certain research project or study. For the
purpose of eliciting responses, closed-ended questions were utilised in this study. By
requiring respondents to choose from a restricted number of possibilities, these questions
helped to narrow the focus of the enquiry. As well as being more adaptable, questionnaires
may be utilised with people of many backgrounds and can be replicated from one particular
subject to another, and numerous concerns are covered in a short amount of time, which
makes it simpler for researchers to analyse the data (Rahman et al. 2021). They are also a
good value for money. It should also be noted that when answering to closed-ended
questions, respondents are only provided with a restricted number of possible replies,
which may result in bias on their part.
Each of the three components of the questionnaire is addressed in its own section of the
questionnaire (Pasquinelli et al. 2021). Tourist behaviour and attitudes in relation to
demand and replenishment after the disease outbreak are the focus of the first section,
which is intended to assess tourists' expertise in the field of tourist activities, their level of
satisfaction, and their assessment of the infrastructure and activities on offer. The third
section was intended to collect confidential information. The first section was divided into
three sections. The third segment was created with the goal of gathering sensitive

3. information.
Sample Selection
Research on the whole population would be excellent. However, this may be difficult or
impossible in certain cases, and as a consequence, one must make do with a sample of the
product in question. In accordance with the concept of Bhati et al. (2021), a sample is
defined as a subset of objects taken from a population that are deemed to be representative
of the overall population by experts. When it comes to gathering primary data, the
questionaire survey technology will be required to do the job properly. For the objectives of
this enquiry, it has been determined that random probability sampling will be used. Sample
sizes of more than 30 and less than 500 are sufficient for the vast majority of investigations.
The sampling approach that will be employed will be based on around 100 questions that
will be sent out to the participants in consideration of these limits. In addition, the interview
survey technique will be applied in the interview process. Individuals from a wide variety of
backgrounds, including hotel providers and representatives from local governments, will be
interviewed for the project.
Data Analysis Technique
In order to undertake meaningful analysis of the information acquired, it is necessary to
process the data that was collected. When data has been translated into a format that can be
examined, it becomes possible to do research on the subject. Processing and analysis must
be carried out in a logical and well-defined way in order for the description to be
meaningful and informative (Matiza and Slabbert 2021). It may be necessary to do a
comparison in certain circumstances, while it may be necessary to categorise and sort data
in others. The qualitative method will be used in this investigation. A pandemic illness that
began in 2020 has brought the whole world to a complete stop, impacting the lives of
people all over the world (Rather 2021). When the tourist sector was exposed to stringent
rules that restricted their capacity to do business, it resulted in widespread layoffs, job
losses, and even the entire liquidation of the organisation. However, the impact of the
outbreak was such that it had a significant influence on consumer behaviour, and
businesses in this sector are still suffering as a consequence of the pandemic's
repercussions. A further issue raised by this investigation is the fact that social media has
itself become an information resource, preventing clients from travelling to more distant
sites. Because of this, this research will explore the problems, assess their relevance, and
establish how the organisation may effectively use the platforms to its benefit.
Ethical Considerations
Ethics are a collection of beliefs and standards that should be followed while dealing with
human situations, such as in economic operations. Due to ethical considerations in their
behaviours, people are discouraged from behaving in a way that is harmful to society or to

4. themselves. Individuals and organisations are prohibited from participating in any kind of
harmful behaviour under this provision. According to this idea, the most important Ethical
Considerations in any Research Work are those that guarantee that the student not only
concentrates on acquiring good discoveries but also avoids causing any harm on other
people or the environment (Mc Cord et al. 2018). To put it another way, the volunteers
should not be damaged in any way while they are participating in the research project.
Depending on whether or not the supervisor considers that there is a major potential threat
in the Academic Research, universities may require that the student submit an ethical
clearance form before proceeding with the research. Ethics considerations and other ethical
processes serve a similar purpose in the field of research, establishing a standard guideline
that researchers must follow in order to protect their own personal safety (Navalta, Stone
and Lyons 2019). Because of this, the objective of this article is to explain persuasively the
essential principles of research ethics and the relevance of ethical issues in the production
of an excellent dissertation.
References
Benjamin, S., Dillette, A. and Alderman, D.H., 2020. “We can’t return to normal”: committing
to tourism equity in the post-pandemic age. Tourism Geographies, 22(3), pp.476-483.
Bhati, A.S., Mohammadi, Z., Agarwal, M., Kamble, Z. and Donough-Tan, G., 2021. Motivating
or manipulating: The influence of health-protective behaviour and media engagement on
post-COVID-19 travel. Current Issues in Tourism, 24(15), pp.2088-2092.
Li, J., Nguyen, T.H.H. and Coca-Stefaniak, J.A., 2020. Coronavirus impacts on post-pandemic
planned travel behaviours. Annals of Tourism Research.
Matiza, T. and Slabbert, E., 2021. Tourism is too dangerous! Perceived risk and the
subjective safety of tourism activity in the era of Covid-19. Geo Journal of Tourism and
Geosites, 36, pp.580-588.
Mc Cord, K.A., Salman, R.A.S., Treweek, S., Gardner, H., Strech, D., Whiteley, W., Ioannidis, J.P.
and Hemkens, L.G., 2018. Routinely collected data for randomized trials: promises, barriers,
and implications. Trials, 19(1), pp.1-9.
Milwood, P.A. and Crick, A.P., 2021. Culinary tourism and post-pandemic travel: Ecosystem
responses to an external shock. Journal of Tourism, Heritage & Services Marketing
(JTHSM), 7(1), pp.23-32.
Navalta, J.W., Stone, W.J. and Lyons, T.S., 2019. Ethical issues relating to scientific discovery
in exercise science. International Journal of Exercise Science, 12(1), p.1.
Pasquinelli, C., Trunfio, M., Bellini, N. and Rossi, S., 2021. Sustainability in overtouristified

5. cities? A social media insight into Italian branding responses to Covid-19
crisis. Sustainability, 13(4), p.1848.
Rahman, M.K., Gazi, M.A.I., Bhuiyan, M.A. and Rahaman, M.A., 2021. Effect of Covid-19
pandemic on tourist travel risk and management perceptions. Plos one, 16(9), p.e0256486.
Rather, R.A., 2021. Monitoring the impacts of tourism-based social media, risk perception
and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19
pandemic. Current Issues in Tourism, pp.1-9.