The document discusses red ocean strategy versus blue ocean strategy. It defines traditional red ocean strategy as competing within an existing market space, while blue ocean strategy creates a new uncontested market space to make competition irrelevant. It provides key points about blue ocean strategy, noting that it is based on data, pursues differentiation and low cost, and creates new industry boundaries. It also offers tools and frameworks to help break from competition and create new market space.

1. MMT-Batch 36
Marketing Management
“Blue Ocean Strategy vs. Red Ocean Strategy”
Research & Report
Group Members:
Joseph Winthrop B. Godoy Karlo B. Endozo
Guillor John V. Escobin I Jose Mari C. Si

2. Blue Ocean Strategy vs. Red Ocean
Strategy

3. Blue Ocean Strategy vs. Red Ocean
Strategy

4. Blue Ocean Strategy vs. Red Ocean
Strategy

5. TRADITIONAL STRATEGY
∗The “known” strategy
∗Market Competing Strategy
∗Competition is within existing market
space
Blue Ocean Strategy vs. Red Ocean
Strategy

6. NON-TRADITIONAL STRATEGY
∗The “unknown” strategy
∗Market Creating Strategy
∗Creative strategic moves
∗New “created” Market and New Demand
∗Competition is Irrelevant
∗Focus is on non-customers
Blue Ocean Strategy vs. Red Ocean
Strategy

7. Blue Ocean Strategy vs. Red Ocean
Strategy

8. Blue Ocean Strategy vs. Red Ocean
Strategy

9. Blue Ocean Strategy vs. Red Ocean
Strategy

10. Blue Ocean Strategy vs. Red Ocean
Strategy

11. Blue Ocean Strategy vs. Red Ocean
Strategy

12. Blue Ocean Strategy vs. Red Ocean
Strategy

13. Blue Ocean Strategy vs. Red Ocean
Strategy

14. Blue Ocean Strategy vs. Red Ocean
Strategy

15. Blue Ocean Strategy vs. Red Ocean
Strategy

16. Blue Ocean Strategy vs. Red Ocean
Strategy

17. Blue Ocean Strategy vs. Red Ocean
Strategy

18. Blue Ocean Strategy vs. Red Ocean
Strategy

19. Blue Ocean Strategy vs. Red Ocean
Strategy

20. Blue Ocean Strategy vs. Red Ocean
Strategy

21. Blue Ocean Strategy vs. Red Ocean
Strategy

22. Blue Ocean Strategy vs. Red Ocean
Strategy

23. Blue Ocean Strategy vs. Red Ocean
Strategy

24. Blue Ocean Strategy vs. Red Ocean
Strategy

25. Blue Ocean Strategy vs. Red Ocean
Strategy

26. Blue Ocean Strategy vs. Red Ocean
Strategy

27. Blue Ocean Strategy vs. Red Ocean
Strategy

28. Blue Ocean Strategy vs. Red Ocean
Strategy

29. Blue Ocean Strategy vs. Red Ocean
Strategy

30. Blue Ocean Strategy vs. Red Ocean
Strategy

31. Blue Ocean Strategy vs. Red Ocean
Strategy

32. Blue Ocean Strategy vs. Red Ocean
Strategy

33. Blue Ocean Strategy vs. Red Ocean
Strategy

34. Blue Ocean Strategy vs. Red Ocean
Strategy

35. Blue Ocean Strategy vs. Red Ocean
Strategy

36. Blue Ocean Strategy vs. Red Ocean
Strategy

37. Blue Ocean Strategy vs. Red Ocean
Strategy

38. Blue Ocean Strategy vs. Red Ocean
Strategy

39. Blue Ocean Strategy vs. Red Ocean
Strategy

40. Blue Ocean Strategy vs. Red Ocean
Strategy
Ways to Write a Blue Ocean Blog
Ideally, we all want to create blue ocean blogs that make the competition
irrelevant. In the ever-competitive online space, we tend to stumble upon
the same articles over and over again. Our goal is to offer a perspective
that’s new to our audience. Here’s how you can make your blog stand out.
1.Never Use Red Ocean Strategies
2.Know Where to Find the Blue Oceans
3.Test the Elements of Your Blue Ocean Strategy

41. Blue Ocean Strategy vs. Red Ocean
Strategy

42. Blue Ocean Strategy vs. Red Ocean
Strategy

43. Blue Ocean Strategy vs. Red Ocean
Strategy

44. Blue Ocean Strategy vs. Red Ocean
Strategy

45. Blue Ocean Strategy vs. Red Ocean
Strategy

46. Blue Ocean Strategy vs. Red Ocean
Strategy

47. Blue Ocean Strategy vs. Red Ocean
Strategy

48. Blue Ocean Strategy vs. Red Ocean
Strategy

49. Blue Ocean Strategy vs. Red Ocean
Strategy

50. Blue Ocean Strategy vs. Red Ocean
Strategy

51. Blue Ocean Strategy vs. Red Ocean
Strategy

52. Blue Ocean Strategy vs. Red Ocean
Strategy

53. Blue Ocean Strategy vs. Red Ocean
Strategy

54. Blue Ocean Strategy vs. Red Ocean
Strategy

55. Blue Ocean Strategy vs. Red Ocean
Strategy

56. 1.IT’S GROUNDED IN DATA
 BOS is based on a DECADE-LONG study of more than 150
strategic moves spanning more than 30 industries over
100 years
1.IT PURSUES DIFFERENTIATION AND LOW COST
 BOS is based on the simultaneous pursuit of
differentiation AND low cost. It is an AND-AND, not an
EITHER-OR strategy.
8 Key Points of Blue Ocean Strategy

57. 3. IT CREATES UNCONTESTED MARKET SPACE
 BOS doesn’t aim to out-perform the competition, it aims
to make the COMPETITION IRRELEVANT by constructing
industry boundaries
3. IT EMPOWERS YOU THROUGH TOOLS AND
FRAMEWORKS
 BOS offers SYSTEMATIC TOOLS and FRAMEWORKS to
break away from the competition and CREATE new
market space
8 Key Points of Blue Ocean Strategy

58. 5. IT PROVIDES A STEP-BY-STEP PROCESS
 BOS is from assessing the current state of play in an
industry to exploring the six paths to NEW MARKET
SPACE, to understanding how to convert non-customers
into customers. BOS provides a FOUR-STEP process to
create your to-be strategy
5. IT MAXIMIZES OPPORTUNITY WHILE MINIMIZING
RISK
 BOS allows you to TEST THE COMMERCIAL VIABILITY of
your ideas and shows you how to refine your ideas to
MAXIMIZE your upside while MINIMIZING downside risk
8 Key Points of Blue Ocean Strategy

59. 7. IT BUILDS EXECUTION INTO STRATEGY
 The process and tools are inclusive in BOS, it’s easy to
understand and VISUAL – which makes the process non-
intimidating and an effective path to BUILDING
EXECUTION INTO STRATEGY
7. IT SHOWS YOU HOW TO CREATE A WIN-WIN
OUTCOME
 As an integrated approach, BOS shows how to align the
three strategy proposition –VALUE, PROFIT and PEOPLE
– to create a WIN-WIN outcome
8 Key Points of Blue Ocean Strategy