Business ethics deals with applying principles of morality to business activities and maintaining harmonious relationships with society and groups. It provides a framework for distinguishing right from wrong conduct in business. Adhering to business ethics can help curb malpractices, improve consumer confidence, make businesses more socially responsible, protect consumer rights, and create a good public image for businesses. It advises avoiding the exploitation of consumers, unfair trade practices, ensuring fair treatment of employees, and accepting social responsibility. Upholding business ethics provides advantages to businesses, consumers and society, employees, and the government.