Blue ocean strategy
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This document discusses different types of business strategies, focusing on red ocean and blue ocean strategies. It defines red ocean strategies as competing in existing markets by fighting for market share, while blue ocean strategies create new, uncontested market space through strategic innovation. The document outlines the key principles and characteristics of blue ocean strategy, such as reconstructing market boundaries and focusing on strategic sequencing. It notes that blue ocean strategies can lead to new industries being created and can help companies alter industry boundaries to drive more profitable growth.
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Blue ocean strategy
This document summarizes the key concepts from the book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. It describes blue ocean strategy as creating uncontested market space ("blue oceans") to make competition irrelevant. Companies can succeed not by battling competitors but by creating new demand through value innovation. Examples provided include Cirque du Soleil blending circus and performances to create a new market. The document also outlines criticisms that finding completely uncontested markets is difficult and marketing execution is underemphasized in the blue ocean strategy approach.
Blue Ocean Strategy
The document discusses the concepts of blue ocean strategy and red ocean strategy. Blue ocean strategy involves creating uncontested market space by making the competition irrelevant and capturing new demand. It breaks from the traditional value-cost tradeoff of competition. Red ocean strategy focuses on competing in existing markets by beating competitors.
The key aspects of blue ocean strategy are discussed, including value innovation which favors both costs and buyer value by eliminating unnecessary factors and raising new elements. A case study of the Aqua bottled water company in Indonesia is provided as an example of blue ocean strategy, where it created new demand for packaged mineral water and increased its value as a healthy natural drink.
Blue Ocean versus Red Ocean
The document discusses red ocean strategy versus blue ocean strategy. It defines traditional red ocean strategy as competing within an existing market space, while blue ocean strategy creates a new uncontested market space to make competition irrelevant. It provides key points about blue ocean strategy, noting that it is based on data, pursues differentiation and low cost, and creates new industry boundaries. It also offers tools and frameworks to help break from competition and create new market space.
Blue Ocean Strategy for Emerging ICT Business
The document discusses the Bluest Ocean Strategy for emerging ICT businesses. It provides an overview of blue ocean strategy principles and frameworks such as the strategy canvas. It also presents case studies on i-mode mobile internet service and VoIP services like Vonage and Skype. The real options theory is introduced as a way to manage uncertainty in blue ocean markets and maximize the potential of experimental approaches.
Blue ocean vs Red ocean strategy
This document defines and compares blue ocean and red ocean strategies. Blue ocean strategy involves creating new, uncontested market space through value innovation and reconstructing industry boundaries. It aims to create new demand and customers. Advantages include high profits in a new market but it can become red over time. Red ocean strategy involves competing in existing markets through low cost or differentiation. The market is established but competition is fierce with low growth opportunities. Overall, blue ocean focuses on creating new markets while red ocean competes within existing industry boundaries.
Blue ocean strategy - Tools & Frameworks
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. In this presentation I'll explain what Blue Ocean Strategy is and how we can create one. In order to create Blue Oceans, several tools and frameworks are introduced.
Boss presentation Games
This document provides an overview of a Blue Ocean Strategy simulation developed by StratX. The simulation is designed to teach participants about Blue Ocean Strategy concepts developed by W. Chan Kim and Renée Mauborgne. In the simulation, participants manage a fictitious company competing in the game console industry over multiple decision rounds. The rounds progress from competing in existing red ocean markets to attempting to create blue oceans of uncontested market space through value innovation and other Blue Ocean Strategy tools and frameworks.
Blue Ocean Strategy
Blue ocean strategy involves creating new market space and demand rather than competing in existing markets. It focuses on value innovation to make competition irrelevant by creating products that buyers value. Analytical tools like the strategy canvas and frameworks like the four actions and six paths help identify new blue oceans. Creating blue oceans can lead to significantly higher profits and growth compared to competing only in red oceans.
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Blue ocean strategy
This document summarizes the key concepts from the book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. It describes blue ocean strategy as creating uncontested market space ("blue oceans") to make competition irrelevant. Companies can succeed not by battling competitors but by creating new demand through value innovation. Examples provided include Cirque du Soleil blending circus and performances to create a new market. The document also outlines criticisms that finding completely uncontested markets is difficult and marketing execution is underemphasized in the blue ocean strategy approach.
Blue Ocean Strategy
The document discusses the concepts of blue ocean strategy and red ocean strategy. Blue ocean strategy involves creating uncontested market space by making the competition irrelevant and capturing new demand. It breaks from the traditional value-cost tradeoff of competition. Red ocean strategy focuses on competing in existing markets by beating competitors.
The key aspects of blue ocean strategy are discussed, including value innovation which favors both costs and buyer value by eliminating unnecessary factors and raising new elements. A case study of the Aqua bottled water company in Indonesia is provided as an example of blue ocean strategy, where it created new demand for packaged mineral water and increased its value as a healthy natural drink.
Blue Ocean versus Red Ocean
The document discusses red ocean strategy versus blue ocean strategy. It defines traditional red ocean strategy as competing within an existing market space, while blue ocean strategy creates a new uncontested market space to make competition irrelevant. It provides key points about blue ocean strategy, noting that it is based on data, pursues differentiation and low cost, and creates new industry boundaries. It also offers tools and frameworks to help break from competition and create new market space.
Blue Ocean Strategy for Emerging ICT Business
The document discusses the Bluest Ocean Strategy for emerging ICT businesses. It provides an overview of blue ocean strategy principles and frameworks such as the strategy canvas. It also presents case studies on i-mode mobile internet service and VoIP services like Vonage and Skype. The real options theory is introduced as a way to manage uncertainty in blue ocean markets and maximize the potential of experimental approaches.
Blue ocean vs Red ocean strategy
This document defines and compares blue ocean and red ocean strategies. Blue ocean strategy involves creating new, uncontested market space through value innovation and reconstructing industry boundaries. It aims to create new demand and customers. Advantages include high profits in a new market but it can become red over time. Red ocean strategy involves competing in existing markets through low cost or differentiation. The market is established but competition is fierce with low growth opportunities. Overall, blue ocean focuses on creating new markets while red ocean competes within existing industry boundaries.
Blue ocean strategy - Tools & Frameworks
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. In this presentation I'll explain what Blue Ocean Strategy is and how we can create one. In order to create Blue Oceans, several tools and frameworks are introduced.
Boss presentation Games
This document provides an overview of a Blue Ocean Strategy simulation developed by StratX. The simulation is designed to teach participants about Blue Ocean Strategy concepts developed by W. Chan Kim and Renée Mauborgne. In the simulation, participants manage a fictitious company competing in the game console industry over multiple decision rounds. The rounds progress from competing in existing red ocean markets to attempting to create blue oceans of uncontested market space through value innovation and other Blue Ocean Strategy tools and frameworks.
Blue Ocean Strategy
Blue ocean strategy involves creating new market space and demand rather than competing in existing markets. It focuses on value innovation to make competition irrelevant by creating products that buyers value. Analytical tools like the strategy canvas and frameworks like the four actions and six paths help identify new blue oceans. Creating blue oceans can lead to significantly higher profits and growth compared to competing only in red oceans.
Blue Ocean Strategy - Universal Business School by Prof. Vijay Tandon
The document discusses the concept of blue ocean strategy, which involves creating new market space by making competition irrelevant rather than competing head-on in existing markets. It contrasts blue ocean strategy with red ocean strategy, where competition is intense in existing markets. Blue ocean strategy uses the four actions framework of eliminate, reduce, raise and create to break the value-cost trade-off and drive costs down while increasing value for buyers. Examples are given of companies like Yellow Tail wines that successfully created blue oceans by applying this approach.
Blue Ocean Strategy
Blue Ocean Strategy helps organizations develop uncontested market space and make the competition irrelevant. The attached presentation summarizes the concept and utilizes laptops as an example to create a new strategy.
Blue Ocean Strategy - Summary and Examples
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
The 7 Ocean Strategies
A large global company with 25,000 employees across 40 countries was considering implementing a Blue Ocean Strategy to address stagnating growth. However, the author argues that Blue Ocean Strategy is not actually used by any major companies because it focuses too much on managing innovation rather than innovating. A more comprehensive approach is needed that looks beyond existing industry boundaries to create new market spaces and value through disruptive innovations that raise value for both customers and the company. True blue oceans are created from the bottom-up through learning, invention, and innovative new products/services rather than top-down strategic planning.
Blue ocean strategy
LG Electronics implemented a Blue Ocean strategy in India to create uncontested market space. It localized products like refrigerators to meet local needs. LG expanded its portfolio into new product categories, targeted new consumer segments, and entered emerging markets. It saw positive results in the first quarter of 2007 with double digit growth in mobile and display divisions. The Indian Premier League created a blue ocean in cricket by eliminating aspects like spectator time and unpredictability, while raising entertainment and flexibility. It attracted new audiences like families and women. KBC was also a blue ocean success by transforming the TV landscape away from repetitive dramas. It engaged viewers directly and brought in a mega star host to create a new value curve.
Blue Ocean Strategy + Story + Video + Case Study
This document summarizes the key concepts of Blue Ocean Strategy (BOS) based on a book by W. Chan Kim and Renée Mauborgne. It provides an overview of BOS, including its definition as creating new market space without competition by raising and creating new factors. It discusses the six principles of BOS and tools like the strategy canvas. Two case studies are presented: the classical orchestra industry, where BOS helped Andre Rieu succeed, and Nintendo Wii, which used BOS to target non-gamers and become profitable with new demand. The document concludes by comparing traditional vs. innovative tutorials to illustrate how BOS allows businesses to avoid competition.
Blue ocean strategy
The document discusses the concept of "Blue Ocean Strategy" which involves creating new market space and demand rather than competing in existing markets. It provides the example of Cirque du Soleil, which reinvented the circus and pulled in new customers rather than competing directly with Ringling Bros. The document contrasts "Blue Oceans" which create uncontested market space and make competition irrelevant, with "Red Oceans" which represent existing, crowded industries where companies compete for market share. It argues that blue oceans can be created using existing technology and are often formed by incumbents innovating within their core businesses. The document maintains that companies are remembered for the blue oceans they create.
Blue ocean strategy
John Ibebunjo is a lead consultant who facilitates training programs in Abuja, Nigeria. This document provides an introduction to the concept of Blue Ocean Strategy (BOS), which focuses on creating new market space rather than competing in existing markets. BOS is compared to traditional Red Ocean strategy, which involves competing for market share in crowded industries. The document outlines key principles of BOS, including reconstructing market boundaries, focusing on differentiation over costs, and reaching beyond existing demand. Methods for applying BOS such as the four actions framework and characteristics of a good strategy are also discussed.
Blue Ocean Strategy Summary
The document summarizes key concepts from the book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. It discusses how companies can create new market space, or "blue oceans", by focusing on value innovation to increase value for customers and decrease costs. It outlines analytical tools like the strategy canvas and frameworks like eliminate-reduce-raise-create to help companies reconstruct market boundaries. Finally, it discusses how to visualize strategy and understand the different tiers of potential customers, including non-customers, to help actualize a viable blue ocean idea.
Red ocean Strategy
It is about Red Ocean. Meaning, Understanding of Red ocean. There is difference between red and blue ocean strategies.
Examples for red ocean.
Comparing graphs on red and blue oceans.
Advantages of red ocean
Disadvantages of red ocean
Which would you choose on? Red or Blue to start up your business.
Conclusion.
Blue Ocean Strategy
Blue Ocean Strategy (BOS) is a framework for creating new market space and making competition irrelevant. It is based on a decade of research on strategic moves spanning over 100 years. BOS aims to create blue oceans of uncontested market space rather than fighting in existing red oceans. It provides tools like the strategy canvas and four actions framework to help formulate strategies that eliminate, reduce, raise, and create factors compared to industry standards. The six principles of BOS guide successful formulation through reconstructing market boundaries and focusing on the big picture rather than numbers. Executing BOS involves overcoming organizational hurdles and building fair processes and tipping point leadership into the strategy.
Blue ocean strategy –part 1
This is the first presentation of a two part webinar for Blue ocean strategy.
The presentation introduces to red ocean and blue ocean companies, How blue ocean strategy is a simultaneous pursuit of cost and value.
The presentation provides a quick introduction with new age examples to strategy canvas, 6 paths framework, four actions frame work, buyer utility map, 3 tiers of non customers and PMS maps.
The presentation also utilizes these frameworks in showcasing descriptive case studies of companies like netjets, indochino.com, Zynga and khan academy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Blue Ocean Strategy
This document discusses the concept of Blue Ocean Strategy (BOS), which involves creating new market space and making competition irrelevant through value innovation. It defines BOS and outlines its key principles. Examples are given of companies that have used BOS, including Cirque du Soleil. Cirque du Soleil is discussed in more detail through a case study that explains how it transformed the circus industry by targeting adults instead of children and removing animal acts. The document concludes that continuously creating new blue oceans through innovation is important for long-term success.
Blue ocean strategy ( IPL example )
Win without fighting, create uncontested market space, create new demand, make competition irrelevant, align the whole system of firm's activities in pursuit of differentiation and low cost, four principles of blue ocean strategy, value innovation and comparison with red ocean strategy
Blue Ocean Strategy
Blue ocean strategy is a concept developed by W. Chan Kim and Renée Mauborgne that involves creating new market space and breaking away from competition. It is based on a decade of research on over 150 strategic moves spanning 30 industries. The goal is not to outperform competitors but to make them irrelevant by creating new demand in uncontested market space. Key aspects include focus, divergence from competitors, compelling taglines, and tools and frameworks to systematically create blue oceans. Examples include Canon creating the desktop copier market by targeting individual users instead of corporate purchasers.
Blue Ocean Strategy
Blue Ocean StrategyWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will introduce the concept of “Blue Ocean Strategy”, to help you understand and gain a strong foothold in online competitive market place.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Blue Ocean Strategy Rbn V1
Blue Ocean Strategy Frameworks are the fusion of Low Price and Differentiation. The 4 Actions Framework is a tool that marketers can use to create a tactical advantage that can render the competition irrelevant.
Blue ocean strategy report
The document discusses the concepts of blue ocean strategy from the book by W. Chan Kim and Renee Mauborgne. It provides details on:
1. The difference between red ocean and blue ocean strategies, where red oceans refer to competing in existing markets and blue oceans create new market space.
2. The core principles of blue ocean strategy including reconstructing market boundaries, reaching beyond existing demand, and getting the strategic sequence right by focusing on value innovation first.
3. An example of a double degree MBA-JD program between De La Salle University and Far Eastern University that created a new blue ocean by eliminating unnecessary subjects and reducing time/costs to complete both degrees.
The blue ocean strategy
The basic premise of the authors Kim and Mauborgne is that many companies that win in the marketplace do so in ways that make their competition irrelevant.
class2 reading assignment : Blue Ocean Strategy and Google chaotic Innovatio...
The document discusses the concepts of red and blue oceans in business strategy. Red oceans represent existing industries that are already defined and competitive, while blue oceans represent new industries that have yet to be created. The cornerstone of blue ocean strategy is value innovation, which creates value for both customers and companies by raising value and reducing unnecessary features. While red ocean strategy focuses on competing within existing industries, blue ocean strategy makes competition irrelevant by creating new market space through value innovation.
Blue Ocean Strategy
Blue Ocean Strategy is a business term, used to decrease competition in the market, and recreate old or make new market boundaries.
blue ocean strategy.pptx
Blue ocean strategy involves creating new market space and making competitors irrelevant by exploring uncontested markets. It focuses on value innovation to create products or services that are superior to existing offerings. The key principles of blue ocean strategy are reconstructing market boundaries, focusing on the big picture rather than numbers, going beyond existing demand, and getting the strategic sequence right. Blue ocean strategy aims to create future demand and customers in a market where competition is currently non-existent.
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Blue Ocean Strategy - Universal Business School by Prof. Vijay Tandon
The document discusses the concept of blue ocean strategy, which involves creating new market space by making competition irrelevant rather than competing head-on in existing markets. It contrasts blue ocean strategy with red ocean strategy, where competition is intense in existing markets. Blue ocean strategy uses the four actions framework of eliminate, reduce, raise and create to break the value-cost trade-off and drive costs down while increasing value for buyers. Examples are given of companies like Yellow Tail wines that successfully created blue oceans by applying this approach.
Blue Ocean Strategy
Blue Ocean Strategy helps organizations develop uncontested market space and make the competition irrelevant. The attached presentation summarizes the concept and utilizes laptops as an example to create a new strategy.
Blue Ocean Strategy - Summary and Examples
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
The 7 Ocean Strategies
A large global company with 25,000 employees across 40 countries was considering implementing a Blue Ocean Strategy to address stagnating growth. However, the author argues that Blue Ocean Strategy is not actually used by any major companies because it focuses too much on managing innovation rather than innovating. A more comprehensive approach is needed that looks beyond existing industry boundaries to create new market spaces and value through disruptive innovations that raise value for both customers and the company. True blue oceans are created from the bottom-up through learning, invention, and innovative new products/services rather than top-down strategic planning.
Blue ocean strategy
LG Electronics implemented a Blue Ocean strategy in India to create uncontested market space. It localized products like refrigerators to meet local needs. LG expanded its portfolio into new product categories, targeted new consumer segments, and entered emerging markets. It saw positive results in the first quarter of 2007 with double digit growth in mobile and display divisions. The Indian Premier League created a blue ocean in cricket by eliminating aspects like spectator time and unpredictability, while raising entertainment and flexibility. It attracted new audiences like families and women. KBC was also a blue ocean success by transforming the TV landscape away from repetitive dramas. It engaged viewers directly and brought in a mega star host to create a new value curve.
Blue Ocean Strategy + Story + Video + Case Study
This document summarizes the key concepts of Blue Ocean Strategy (BOS) based on a book by W. Chan Kim and Renée Mauborgne. It provides an overview of BOS, including its definition as creating new market space without competition by raising and creating new factors. It discusses the six principles of BOS and tools like the strategy canvas. Two case studies are presented: the classical orchestra industry, where BOS helped Andre Rieu succeed, and Nintendo Wii, which used BOS to target non-gamers and become profitable with new demand. The document concludes by comparing traditional vs. innovative tutorials to illustrate how BOS allows businesses to avoid competition.
Blue ocean strategy
The document discusses the concept of "Blue Ocean Strategy" which involves creating new market space and demand rather than competing in existing markets. It provides the example of Cirque du Soleil, which reinvented the circus and pulled in new customers rather than competing directly with Ringling Bros. The document contrasts "Blue Oceans" which create uncontested market space and make competition irrelevant, with "Red Oceans" which represent existing, crowded industries where companies compete for market share. It argues that blue oceans can be created using existing technology and are often formed by incumbents innovating within their core businesses. The document maintains that companies are remembered for the blue oceans they create.
Blue ocean strategy
John Ibebunjo is a lead consultant who facilitates training programs in Abuja, Nigeria. This document provides an introduction to the concept of Blue Ocean Strategy (BOS), which focuses on creating new market space rather than competing in existing markets. BOS is compared to traditional Red Ocean strategy, which involves competing for market share in crowded industries. The document outlines key principles of BOS, including reconstructing market boundaries, focusing on differentiation over costs, and reaching beyond existing demand. Methods for applying BOS such as the four actions framework and characteristics of a good strategy are also discussed.
Blue Ocean Strategy Summary
The document summarizes key concepts from the book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. It discusses how companies can create new market space, or "blue oceans", by focusing on value innovation to increase value for customers and decrease costs. It outlines analytical tools like the strategy canvas and frameworks like eliminate-reduce-raise-create to help companies reconstruct market boundaries. Finally, it discusses how to visualize strategy and understand the different tiers of potential customers, including non-customers, to help actualize a viable blue ocean idea.
Red ocean Strategy
It is about Red Ocean. Meaning, Understanding of Red ocean. There is difference between red and blue ocean strategies.
Examples for red ocean.
Comparing graphs on red and blue oceans.
Advantages of red ocean
Disadvantages of red ocean
Which would you choose on? Red or Blue to start up your business.
Conclusion.
Blue Ocean Strategy
Blue Ocean Strategy (BOS) is a framework for creating new market space and making competition irrelevant. It is based on a decade of research on strategic moves spanning over 100 years. BOS aims to create blue oceans of uncontested market space rather than fighting in existing red oceans. It provides tools like the strategy canvas and four actions framework to help formulate strategies that eliminate, reduce, raise, and create factors compared to industry standards. The six principles of BOS guide successful formulation through reconstructing market boundaries and focusing on the big picture rather than numbers. Executing BOS involves overcoming organizational hurdles and building fair processes and tipping point leadership into the strategy.
Blue ocean strategy –part 1
This is the first presentation of a two part webinar for Blue ocean strategy.
The presentation introduces to red ocean and blue ocean companies, How blue ocean strategy is a simultaneous pursuit of cost and value.
The presentation provides a quick introduction with new age examples to strategy canvas, 6 paths framework, four actions frame work, buyer utility map, 3 tiers of non customers and PMS maps.
The presentation also utilizes these frameworks in showcasing descriptive case studies of companies like netjets, indochino.com, Zynga and khan academy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Blue Ocean Strategy
This document discusses the concept of Blue Ocean Strategy (BOS), which involves creating new market space and making competition irrelevant through value innovation. It defines BOS and outlines its key principles. Examples are given of companies that have used BOS, including Cirque du Soleil. Cirque du Soleil is discussed in more detail through a case study that explains how it transformed the circus industry by targeting adults instead of children and removing animal acts. The document concludes that continuously creating new blue oceans through innovation is important for long-term success.
Blue ocean strategy ( IPL example )
Win without fighting, create uncontested market space, create new demand, make competition irrelevant, align the whole system of firm's activities in pursuit of differentiation and low cost, four principles of blue ocean strategy, value innovation and comparison with red ocean strategy
Blue Ocean Strategy
Blue ocean strategy is a concept developed by W. Chan Kim and Renée Mauborgne that involves creating new market space and breaking away from competition. It is based on a decade of research on over 150 strategic moves spanning 30 industries. The goal is not to outperform competitors but to make them irrelevant by creating new demand in uncontested market space. Key aspects include focus, divergence from competitors, compelling taglines, and tools and frameworks to systematically create blue oceans. Examples include Canon creating the desktop copier market by targeting individual users instead of corporate purchasers.
Blue Ocean Strategy
Blue Ocean StrategyWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will introduce the concept of “Blue Ocean Strategy”, to help you understand and gain a strong foothold in online competitive market place.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Blue Ocean Strategy Rbn V1
Blue Ocean Strategy Frameworks are the fusion of Low Price and Differentiation. The 4 Actions Framework is a tool that marketers can use to create a tactical advantage that can render the competition irrelevant.
Blue ocean strategy report
The document discusses the concepts of blue ocean strategy from the book by W. Chan Kim and Renee Mauborgne. It provides details on:
1. The difference between red ocean and blue ocean strategies, where red oceans refer to competing in existing markets and blue oceans create new market space.
2. The core principles of blue ocean strategy including reconstructing market boundaries, reaching beyond existing demand, and getting the strategic sequence right by focusing on value innovation first.
3. An example of a double degree MBA-JD program between De La Salle University and Far Eastern University that created a new blue ocean by eliminating unnecessary subjects and reducing time/costs to complete both degrees.
The blue ocean strategy
The basic premise of the authors Kim and Mauborgne is that many companies that win in the marketplace do so in ways that make their competition irrelevant.
class2 reading assignment : Blue Ocean Strategy and Google chaotic Innovatio...
The document discusses the concepts of red and blue oceans in business strategy. Red oceans represent existing industries that are already defined and competitive, while blue oceans represent new industries that have yet to be created. The cornerstone of blue ocean strategy is value innovation, which creates value for both customers and companies by raising value and reducing unnecessary features. While red ocean strategy focuses on competing within existing industries, blue ocean strategy makes competition irrelevant by creating new market space through value innovation.
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This document summarizes a webinar about Blue Ocean Strategy presented by the Harvard Business School Club of Washington DC. The webinar discussed how Blue Ocean Strategy allows entrepreneurs to create new market space without competition by modifying their business model, product/service offering, target market, and strategy implementation. Specific tools from Blue Ocean Strategy discussed include the Four Actions Framework, ERRC Grid, Strategy Canvas, and focusing on non-customers to unlock new demand. The presenters aimed to help university startup competition participants apply these Blue Ocean Strategy concepts and tools to their ventures.
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Blue Ocean Strategy
This document provides an overview of blue ocean strategy, which aims to create new market space and make competition irrelevant. It discusses the differences between blue ocean strategy and traditional red ocean strategy focused on competition. Key aspects of blue ocean strategy covered include the strategy canvas, four action framework, six principles of formulation and execution. The principles emphasize reconstructing market boundaries, focusing on the big picture rather than numbers, reaching beyond existing demand, and overcoming organizational hurdles to execution.
Blue-Ocean-Strategy_1.pptx
- W. Chan Kim and Renee Mauborgne developed the concept of Blue Ocean Strategy, which was presented in their book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant."
- A blue ocean strategy involves creating a new market space that is free from competition, while a red ocean strategy involves competing in an existing market space with other competitors.
- The four key steps to creating a blue ocean strategy are: 1) Create an uncontested market space, 2) Focus on the big picture, 3) Reach beyond existing demand, and 4) Focus on getting the strategic sequence right.
Blue ocean strategy
Blue Ocean Strategy provides a framework for creating new market space and making competition irrelevant. It is based on over 150 case studies spanning 100 years. The framework involves reconstructing market boundaries, focusing on the big picture rather than numbers, reaching beyond existing demand, and getting the strategic sequence right. Key tools include the strategy canvas for analyzing competitive factors and the ERRC grid for increasing customer value through eliminating, reducing, raising, and creating factors. While the tools offer value, executing blue ocean strategies within existing companies faces significant organizational hurdles.
Blue Ocean Strategy
Blue ocean strategy refers to creating a new market space where there is little or no competition. It aims to capture new demand by introducing products with superior features that make competition irrelevant. The key aspects of blue ocean strategy are to create uncontested market space, make the competition irrelevant, capture new demand, and break the value-cost tradeoff. In contrast, red ocean strategy focuses on competing in existing markets to beat competition and exploit existing demand through a value-cost tradeoff.
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This document discusses different ocean strategies for organizational development and sustainability. It describes red ocean strategy, where competition is intense within existing market boundaries. Examples include the smartphone industry. Blue ocean strategy creates new market space by offering innovative products/services that make competition irrelevant. Purple ocean strategy combines strengths of red and blue by introducing unique innovations in existing markets to disrupt competition.
Blue Ocean
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R Mauborgne.
Its principles are simple but its operationalisation and implementation has yet to be properly
synchronized.
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Why Blue Ocean?
Cirque du Soleil, one of Canada’s largest cultural exports.
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3) Green ocean strategies focus on maximizing internal resources and commitments rather than copying competitors, staying closer to shore for less risk.
Blue green red and purple ocean strategy
The document discusses various ocean strategies including blue ocean strategy, red ocean strategy, purple ocean strategy, and green ocean strategy. Blue ocean strategy focuses on creating new market space rather than competing, while red ocean strategy involves competing head-to-head in existing markets. Purple ocean strategy acknowledges that blue oceans will eventually become red as competition increases, so both innovative and competitive strategies are needed. Green ocean strategy focuses on maximizing internal resources rather than copying competitors or pursuing risky growth.
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Blue ocean strategy
- 1. Blue Ocean Strategy Deependra Singh MBA-HR & Marketing GLA University, Mathura.
- 2. Strategy It is a course of action or a game plan for sustainable growth of business and achieving targeted objectives. It is mainly of three types of level: i) Corporate Level Strategy ii) Business Level Strategy iii) Functional Level Strategy
- 3. Business Level Strategy It focuses on gaining competitive advantage and improving the competitive position of a business unit product or service.
- 4. Ocean Strategies • There are four type of ocean strategies for business strategy. These are: 1. Red Ocean Strategy 2. Blue Ocean Strategy 3. Purple Ocean Strategy 4. Green Ocean Strategy
- 5. Difference Between Red and Blue Ocean Strategy • Compete in existing market space • Beat the competition • Exploit existing demand • Make the value-cost trade-off • Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost • Create uncontested market space • Make the competition irrelevant • Create and capture new demand • Break the value-cost trade- off • Align the whole system of a firm’s activities in pursuit of differentiation and low cost
- 6. Blue Ocean Strategy • This term is introduced in 2005 via a book on Blue Ocean Strategy authored by W. Chan Kim and Renée Mauborgne. • Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create BLUE OCEANS of uncontested market space ( Kim & Mauborgne, 2005)
- 7. • It is a consistent pattern of strategic thinking behind the creation of new markets and strategies. • Blue Ocean strategies part with traditional models focused on competing in existing market space.
- 8. Characteristics of Blue Ocean Strategy • Blue oceans denote all industries NOT in existence today. • The Unknown market space. • Untainted by competition. • In Blue Oceans, demand is created not fought over • In Blue Oceans, growth is profitable and rapid
- 9. 2 ways to create Blue Oceans • Companies can give rise to complete new industries, example : Ebay with the online auction industry. • Created WITHIN a Red Ocean when a company alters the boundaries of an existing company, example: Star Plus
- 11. Principles of Blue Ocean Strategy • Reconstruct market Boundaries • Focus on the big picture • Reach beyond existing demand • Get the strategic sequence • Overcome hurdles • Build execution
- 12. The Profit and Growth Impact of Creating Blue Ocean Impact Red Ocean Blue Ocean Profit Impact Relatively Low Relatively High Revenue Impact Relatively High Relatively Low Business Launch Relatively High Relatively Low
- 13. References • W. Chan Kim & Renee Mauborgne, Blue Ocean Strategy. Retrieved from www.slideshareshare.net.