Frank Mumford discussed strategies for Giving Tuesday awareness, including segmenting audiences, sharing the impact from previous years, starting reminder messages today, and utilizing leaders and celebrities to promote this year's campaign. He also covered thanking donors on Giving Tuesday, noting that 93% would give again to charities with prompt, personal thank yous and that video thank yous have more impact while taking less time than letters. The presentation concluded with information on automating thank you processes and using video to tell an organization's story to donors.

1. Frank Mumford, CFRE
Presenter

2. Bring human connection
to a digital world.
Gratavid

3. Gratavid
+
Bloomerang

4. Q&A
Giving Tuesday's Opportunity
Creating Giving Tuesday Awareness
Thanking on Giving Tuesday
1
2
3
4
Today's
Agenda

5. NOVEMBER 28, 2023

6. 35 Days

7. 830 Hours

8. 49,800 Minutes

9. GivingTuesday.org
Stats

10. On Giving Tuesday, 75 percent
of one-time donations are made
by first-time donors.
Classy - New Data Reveals Giving Tuesday Is a Goldmine of New Donors

11. $3.1 Billion donated on Giving
Tuesday in 2022
GivingTuesday.org

12. 6% more donors and 15% more
dollars in 2022 vs 2021
GivingTuesday.org

13. of 18-34-year-olds who know about
Giving Tuesday do participate
GivingTuesday.org

14. 79.2 percent of volunteers make a
donation on Giving Tuesay
Volunteer Hub-23 GivingTuesday Stats You Didn't Know

15. 2022 donor retention for first-
time donors was 19%.
Bloomerang - 4 Strategies to Retain Your #GivingTuesday Donors

16. WHY DONORS STOP GIVING
ORGANIZATION DID
NOT COMMUNICATE
IT'S EFFECTIVENESS
#1

20. OUR BRAINS FILL IN GAPS

21. IF YOU DON'T TELL
YOUR STORY,
SOMEONE ELSE WILL

23. VIDEO CAN HELP

24. One minute of video is worth
1.8 million words.
Sprout Video - The Psychology of Video

25. Viewers retain 95% of a message when
they watch it in a video, compared to
10% when reading it in text.
Popvideo - Why Video Content Has the Highest Retention Rate

26. People are twice as likely to share
video content with their friends than
any other type of content, including
social media posts, blog posts/articles
and product pages.
Wyzowl-Video Marketing Statistics 2022

27. Affinity Connection What Kind of Content Do Your Donors Really Want?
In general, what content types do you want to see more of in the future?

28. Why do you want to
automate your work?

29. HOW TO AUTOMATE

30. WHO LIKES
LOGGING
ACTIONS?

32. Gravyty platform & AI

33. What is Raise?
AI-powered fundraising
Strategic + Targeted outreach Personalize donor
communications
Intelligent travel planning
Move donors through pipeline
Improve plan execution
Automate record keeping
Boost fundraiser capacity with
increased efficiency
➔
➔
➔
➔
➔
➔

34. Other tool ideas

35. 6+ hours
time saved per week if repetitive aspects of your job was automated
McKinsey Global Institute

36. GIVING DAY
AWARENESS

37. Creating awareness
Segment
Share previous year impact
Start sending reminders today
Utilize leadership, board members,
clients, students, and celebrities
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals

38. Creating awareness
Segment
Share previous year impact
Start sending reminders today
Utilize leadership, board members,
clients, students, and celebrities
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals

39. Creating awareness
Segment
Share previous year impact
Start sending reminders today
Utilize leadership, board members,
clients, students, and celebrities
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals

40. Creating awareness
Segment
Share previous year impact
Start sending reminders today
Utilize leadership, board members,
clients, students, and celebrities
Be specific with what this year will fund
Recruit peer to peer fundraisers with
personalized video appeals

41. Creating awareness
Segment
Share previous year impact
Start sending reminders today
Utilize leadership, board members,
clients, students, and celebrities
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals
52% of people participating
in GivingTuesday say that
they’re doing it because
they want to be a part of
something bigger.
Horizons Media 2019

42. Creating awareness
Segment
Share previous year impact
Start sending reminders today
Utilize leadership, board members,
clients, students, and celebrities
Be specific with what this year will fund
Recruit peer to peer fundraisers
with personalized video appeals

43. THANKING ON
GIVING TUESDAY

44. would definitely or probably give
again to a charity that provided
a prompt and personal thank you
Donor-Centered Fundraising, Penelope Burk
93%

45. Dr. Jen Shang's research shows:
donors pay the most
attention to the thank
you communication.
Source: The Build Good
Podcast

46. THE THANK YOU IS AN
OPPORTUNITY

47. THANK YOU OPTIONS
IMPACT
TIME IT TAKES
Automated thank you receipt
Phone call
Handwritten card

48. THANK YOU OPTIONS
IMPACT
TIME IT TAKES
Automated thank you receipt
Phone call
Handwritten card
Personalized video

49. "It takes me less time to do a personal video than to
write, edit and send letters that are not as personal. My
donors are super impressed with my Gratavids and
mention they have never felt so seen and appreciated."
Mike Salley
Show Mercy International

50. Get started now
Automate the thank you process
Tell your story with video
In conclusion

51. Send Me A Sample

52. Thank you.
Frank.Mumford@Gravyty.com
LinkedIn: linkedin.com/in/frank-mumford