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Blogs and Websites for Small Businesses

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Slide deck used for a workshop where small business owners learnt about blogs and websites. From purpose of blogs and websites through to practical training of how to use blogger.

TechnologyBusiness
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Blogs and websites for small businesses   Jonathan Pollinger @jonnop on Twitter
Today’s workshop Introduction 9.00 Production of blogs and websites ,[object Object]
Domain names and hosting
Website and blog design and production
Logo, photos anf video
Links and navigation
Headings, articles and text
WidgetsBreak 10.15 Obtaining visitors 10.25 Measurement 11.00 Freestyle workshop 11.30 Lunch and Q and A 12.00-12.30
State of the internet 2010
Purpose – why? ? ?  ? Blogs Fun Brand awareness Create community Drive traffic to website Demonstrate expertise Build prospects Share best practice  ? Websites Advertising Brand awareness Build prospects Sales (direct and indirect) Customer service Create community ? ? ?
Domain names and hosting ,[object Object]
Match your business name if possible
Easy to use, related to business and recognisable
Try and get a .com domain
Get at least one

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